Branded Content Insights

ThoughtLeaders ranks and analyzes brands that use sponsorships to power their marketing. We discuss our analysis and share insights about branded content, native sponsorships and the advertising industry.
Enterprice

Our take on the Streamy Award nominees for Creator of the Year H3

Jan 24, 2021
Daniel Conn
5 min read
Jan 24, 2021
Daniel Conn
5 min read

Top 5 Family Channels that we’ll be watching this year

by Elsie Bernaiche
Jan 24, 2021
Daniel Conn
5 min read

What did staying at home in 2020 do for our content consumption?

by Daniel Conn
Enterprice

Our take on the Streamy Award nominees for Creator of the Year H3

Jan 24, 2021
Daniel Conn
5 min read
Jan 24, 2021
Daniel Conn
5 min read

Top 5 Family Channels that we’ll be watching this year

by Elsie Bernaiche
Jan 24, 2021
Daniel Conn
5 min read

What did staying at home in 2020 do for our content consumption?

by Daniel Conn
May 20, 2021
5 min read

YouTube's top 6 music teachers

by Daniel Conn
For the first time ever, we have the unique ability to teach ourselves musical instruments, free of charge, under the virtual tutelage of a passionate pro - thanks to the top 6 YouTube Musicians!
May 27, 2021
5 min read

From a small space to Squarespace

by Daniel Conn
Check out this overview of Squarespace's sponsorship marketing strategy. Infographic included inside of Squarespace on YouTube!
June 3, 2021
5 min read

I’m a brand - how should I kickstart my sponsorship strategy?

by Daniel Conn
A step-by-step guide on how to kickstart your sponsorship strategy. Find out what it takes to make your brand known on creator content.
December 9, 2020
5 min read

Case study: Cariuma

by Daniel Conn
Case study of Cariuma's sponsorship approach
December 9, 2020
5 min read

Case study: Honey

by Daniel Conn
Case study of Honey's sponsorship strategy
December 9, 2020
5 min read

Case study: Scentbird

by Daniel Conn
Case study of Scentbird's sponsorship strategy
September 24, 2020
5 min read

2 quarters in: How has DTC done this summer?

Daniel Conn
The question we return to now is whether there would be a bounce back in Q3 2020.
February 25, 2021
5 min read

How to make a brand want to work with you again

Elsie Bernaiche
Here are a few tricks on how to make sure to get a repeat brand deal.
March 5, 2020
5 min read

5 Health brands using sponsorships to reach new customers

David Tintner
The online medicine industry is thriving. Consumers are asking for it and venture-capital fundings have exceeded hundreds of millions of dollars since 2017. This industry is perfect for content sponsorship, with their business models being almost exclusively direct-to-consumer where they can easily do offers and attribution on their marketing spend.

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