Branded Content Insights

ThoughtLeaders ranks and analyzes brands that use sponsorships to power their marketing. We discuss our analysis and share insights about branded content, native sponsorships and the advertising industry.
Enterprice

Our take on the Streamy Award nominees for Creator of the Year H3

Jan 24, 2021
Daniel Conn
5 min read
Jan 24, 2021
Daniel Conn
5 min read

Top 5 Family Channels that we’ll be watching this year

by Elsie Bernaiche
Jan 24, 2021
Daniel Conn
5 min read

What did staying at home in 2020 do for our content consumption?

by Daniel Conn
Enterprice

Our take on the Streamy Award nominees for Creator of the Year H3

Jan 24, 2021
Daniel Conn
5 min read
Jan 24, 2021
Daniel Conn
5 min read

Top 5 Family Channels that we’ll be watching this year

by Elsie Bernaiche
Jan 24, 2021
Daniel Conn
5 min read

What did staying at home in 2020 do for our content consumption?

by Daniel Conn
May 27, 2020
5 min read

The fitness fixation sweeping the nation

by Daniel Conn
The ultimate Fitness, Workout and Tracking Trend Report
September 1, 2021
5 min read

Wellness supplements that successfully capitalized on YouTube

by Daniel Conn
YouTube is probably the best platform for promoting wellness supplements - not only is it the second-biggest search engine in the world but it's a great way to get a more ‘honest’ review by someone you trust. Brands have found ways to cater to a wide range of categories on YouTube, including fitness channels, travel vloggers, makeup moguls, and more. Here are 4 wellness supplement brands that successfully capitalized on the health & wellness trend on YouTube:
August 26, 2021
5 min read

What's trending? Probiotics, pandemic and predictions

by Daniel Conn
Since the global pandemic spread like wildfire, people scrambled for answers and, most importantly, for ways to stay healthy and resist getting infected. One of the most common 'cures' being mentioned- probiotics.
September 22, 2021
5 min read

One link to rule them all: The story of amzn.to

by Daniel Conn
Amzn.to is the shortened link for the Amazon Associates program, the driver of the world's biggest affiliate program. In this piece we will be diving into the story of this link, how its dominance has grown to be the one link to rule them all.
March 12, 2020
5 min read

Why is no one talking about Quibi?

by Daniel Conn
In the ever growing Game of Thrones that is the streaming wars that are just getting going and are looking likely to dominate the next decade, there is a new player that everyone is talking about - Quibi. But, is it really a major player in the field?
June 3, 2020
5 min read

Wix proves that it starts with a great content strategy

by Daniel Conn
Wix is a free website builder, allowing those of us without a degree in coding to create stylish and easy-to-use websites. Founded in 2006, by 2019 Wix was boasting 150 million users. They currently have offices in 9 different countries, and users spread across 190 countries.
September 20, 2021
5 min read

Everything you didn’t know about creator partnership at Twitch, with James Davidson

Noam Yadin
Get the inside scoop about Twitch from James Davidson, their Influencer Relations Manager. Listen to learn what it really means to be a full-time Twitcher, how brands can get started with Twitch partnerships, and much much more.
September 6, 2021
5 min read

The anatomy of a sponsorship

Tal Perry
ThoughtLeaders supports advertisers and content creators by providing sponsorship intelligence. We aim to help both groups by providing accurate sponsorship data. To do so, we transcribe millions of YouTube videos, podcasts, and Twitch streams every day and then detect and extract sponsorships. In this article, we'll take a closer look at how we do so, starting at the beginning - what exactly is a sponsorship and how can a machine detect one? 
March 1, 2020
5 min read

6 Wellness apps that use Podcast sponsorships to fuel their growth

David Tintner
Wellness is a new movement that is changing the way people look at their lives. The goal is to reduce stress and live a mindful life. Here are 6 apps that people are talking about the most in podcasts.

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