Branded Content Insights

ThoughtLeaders ranks and analyzes brands that use sponsorships to power their marketing. We discuss our analysis and share insights about branded content, native sponsorships and the advertising industry.
Enterprice

Our take on the Streamy Award nominees for Creator of the Year H3

Jan 24, 2021
Daniel Conn
5 min read
Jan 24, 2021
Daniel Conn
5 min read

Top 5 Family Channels that we’ll be watching this year

by Elsie Bernaiche
Jan 24, 2021
Daniel Conn
5 min read

What did staying at home in 2020 do for our content consumption?

by Daniel Conn
Enterprice

Our take on the Streamy Award nominees for Creator of the Year H3

Jan 24, 2021
Daniel Conn
5 min read
Jan 24, 2021
Daniel Conn
5 min read

Top 5 Family Channels that we’ll be watching this year

by Elsie Bernaiche
Jan 24, 2021
Daniel Conn
5 min read

What did staying at home in 2020 do for our content consumption?

by Daniel Conn
March 4, 2021
5 min read

Parenting in the Pandemic

by Daniel Conn
Here we dive into some of those trends to better understand what parents across the world have been struggling with during the past year: 
March 4, 2021
5 min read

Top 3 Female YouTube Creators We’re Loving Right Now

by Daniel Conn
As we enter Women’s History Month, we’d like to take the opportunity to highlight 3 top female YouTube creators who are currently triumphing the sponsorship space - and who’s channels you should check out right now. 
June 11, 2020
5 min read

Content creators of color that inspire: building black communities online

by Daniel Conn
At ThoughtLeaders we alone can’t break the wall of injustice that has stood tall for centuries - but we can try our best to make a dent. We can, like with this article, raise the profiles of content creators of color. But we also recognize that really isn’t enough. We would like to make sure that more sponsorship money is getting into the hands of creators of color, so if you are a brand that shares that goal or if you are a creator of color reach out to us and we will do our utmost to make that happen.
July 2, 2020
5 min read

More than just ice cream: Ben & Jerry’s and the marketing revolution

by Daniel Conn
The inside scoop on how Ben & Jerry's achieves brand awareness success!
February 25, 2021
5 min read

What gives Ridge Wallet its edge? 

by Daniel Conn
Let's have a closer look at Ridge Wallet's marketing strategy !
July 30, 2020
5 min read

Raycon, a rising star in influencer marketing

by Daniel Conn
Raycon launched into the industry, quickly outpacing their more established competitors specifically through the use of sponsored content. Raycon is dominating 3 of the 4 major content verticals that we are seeing an ROI for audio brands across YouTube and podcast primarily. Raycon has also identified other brands that appeal to Raycon’s target consumer, such as Squarespace and Skillshare, and are optimizing their brand messaging through sponsoring only the top performing channels for these brands.
February 25, 2021
5 min read

How to make a brand want to work with you again

Elsie Bernaiche
Here’s a few tricks on how to make sure to get a repeat relationship
September 24, 2020
5 min read

2 quarters in: How has DTC done this summer?

Daniel Conn
The question we return to now is whether there would be a bounce back in Q3 2020.
April 8, 2020
5 min read

Cannabis Industry Trend Report

Elsie Bernaiche
The growth of the marijuana industry is undeniable, and although there are still several challenges facing these ‘green’ start-ups, we’ve already identified some early trends that brands can take advantage of to sidestep these obstacles to growth and gain traction in this burgeoning industry. 

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