Who are they: Manscaped was founded in 2017 when founder & CEO, Paul Tran, noticed that men didn’t have enough options when it came to hygiene and grooming products. Manscaped is now a manufacturer and online retailer of personal care products and is among the best in men’s below-the-waist grooming and hygiene. The company creates a dynamic educational movement and culture focused on the importance of men’s health, hygiene, and refinement.

What's their product: Grooming tools that help men take care of their private (ahem, 'hard to navigate') areas with safe, precise tools. All their products stick to the 'manscaping' concept, offering tools such as the 'Lawn Mower', the 'Weed Whacker', the 'Shears', and the 'Crop Preserver'.  Manscaped’s product line was created specifically for a man’s distinctive grooming needs featuring specially formulated products to cleanse, moisturize, and deodorize, as well as tools engineered to give a man a close and refined appearance.

Who's their target audience? Men between the ages of 18-35. Manscaped engages with this audience by using humor, which also helps break down the risque nature of the product.
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Manscaped's YouTube track record:

- Manscaped has sponsored over 2,000 YouTubers

- The sponsored video that received the most views in 2022: The Biggest Cheater in Guitar History was Finally Caught

- They have received over 2B views (that's A LOT of exposure!

Here's a Manscaped sponsorship that shows the brands risk-taking, humor- filled nature:

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What kind of YouTubers does Manscaped typically work with?

• Sports-based channels, such as Chat Sports and Pro Football Focus
• Tech channels, such as Linus Tech Tips and Tech Linked
• Male lifestyle channels, such as Tim Chantarangsu and Brix Fitness

What's next for Manscaped?

• Manscaped will work with more and more female channels - Let's be honest, men are also watching female creators, and women have just as much of a desire to buy their male partner grooming tools to help them out a bit (it's better than buying another cologne he won't use). Manscaped has already partnered with a few female creators such as Emily D. Baker and Scottish Murmurs ASMR
• According to their YouTube sponsorship backlog, Manscaped has worked with many 'macho-men' YouTubers in the past. Recently, they started sponsoring more gaming & general knowledge channels. They have even dipped their toes into ASMR (what's better than hearing grooming products in action?)

So, do you have what it takes to be sponsored by Manscaped?

• Manscaped usually sponsors channels that have an average of 60K views
• They are known for locking in long-term relationships with creators - Manscaped has sponsored Jacob McDonald over 2,000 times, Fight Night Picks over 700 times, and legorocks99 700 times.

Is your channel a perfect fit for Manscaped? Click here to explore this sponsorship opportunity.

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What do we see Manscaped getting right about their strategy?

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Manscaped’s content strategy is clearly effective on both podcasts and YouTube channels. Positioning itself on unique Lifestyle channels like style and fashion advice experts is working really well. It doesn’t hurt that they're also dabbling in the Sports, Gaming and Entertainment categories as those typically appeal most highly to the male demographic. 

our ThoughtLeaders intelligence tool tracks the brand's debuts in sponsored content, and we can see that Manscaped’s first appearance was on Neemzzz YouTube Channel back in August 23, 2017, under the Lifestyle category. Their first crack at Podcast advertising was on DEATHSQUAD Podcast back in April 4, 2019.
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Top 10 YouTubers that work with Manscaped

Here are the channels who's content Manscaped has appeared on most frequently:

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Top videos sponsored by Manscaped

Six out of ten of the top performing videos sponsored by Manscaped are from the same channel, Patty Mayo. The channel has 9.98M subscribers, 568 billion total views and has been sponsored by Manscaped 14 times to date.

Here are the videos sponsored by Manscaped that have received the highest views:

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1.  HE HELPED ME REPO HIS GIRLFRIENDS CAR! - Patty Mayo

Aug 17, 2018

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United States 

44M Views  

464K Likes

Duration: 0:33:00 

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2.  SMASHING MY WAY INSIDE TO GET OUR GUY - Patty Mayo

Sep 30, 2018

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United States 

16M Views  

230K Likes

Duration: 0:42:47 

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3.  Venezuela / Most Dangerous City on Planet / How People Live - The People

Jul 31, 2020

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United Kingdom 

15M Views  

182K Likes

Duration: 0:42:27 

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4.  JAKE u0026 LOGAN PAUL TASER u0026 PUT FLEEING SUSPECT TO SLEEP! - Patty Mayo

Jul 7, 2019

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This video has been made private.

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United States 

14M Views  

331K Likes

Duration: 0:36:07 

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5.  I ARRESTED LOGAN PAUL! - Patty Mayo

May 5, 2019

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United States 

14M Views  

261K Likes

Duration: 0:53:44 

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6.  SHOTS FIRED! - Patty Mayo

Sep 29, 2018

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United States 

13M Views  

239k Likes

Duration: 0:33:55 

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7.  Flame Spitting Aventador S in [4K] - Woyshnis Media

Nov 14, 2020

This video is only available to watch on YouTube. Click here to watch it.

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United States 

13M Views  

166k Likes

Duration: 0:03:29 

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8.  Hilarious Misheard Lyrics! - Steve Terreberry

Aug 29, 2020

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Canada 

10M Views  

256k Likes

Duration: 0:13:00 

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9.  HANGING OVER A CLIFF TO ARREST A SLACKLINER - Patty Mayo

Oct 26, 2019

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United States 

8M Views  

137k Likes

Duration: 0:24:26 

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10.  Wolverine Bone Claws VS CONCRETE! - Hacksmith Industries

May 28, 2020

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Canada 

7M Views  

164k Likes

Duration: 0:13:02 

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Want your video to be the next entry in this list? If you believe your content is a perfect fit for Manscaped, click here to explore this sponsorship opportunity.

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What discount does Manscaped offer?

Every man has the right to be pampered and the discount they’re offering has been consistent across channels as it’s clearly driving purchases. Integrations on podcast YouTube regularly urge the audience to "Get 20% Off and Free Shipping!"

Who is Manscaped's competition?

Manscaped’s rival is currently Dollar Shave Club that’s doing their fair share of mentions on YouTube just like Manscaped.

Dollar Shave Club is using similar marketing tactics or is appearing in similar content, both organically and sponsored. Dollar Shave Club appears across more content categories, showing they may have a broader demographic than the male-focused Manscaped offerings. However, Manscaped could pull some of Dollar Shave Clubs’ best female lifestyle channels when running “Father’s Day” or “Valentines Day” gift promos catered to women. But when considering promotions and discounts, Manscaped has a better offer. Everyone loves saving money and getting discounts so this is a really big pull towards Manscaped. As we tracked Dollar Save Club on its YouTube sponsorship on The Dan-O Channel YouTube Channel, the promotion is a $5 off discount on your first order.

If you believe your content is a perfect fit for Manscaped, click here to explore this sponsorship opportunity.

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