Platform updates

Introducing Brand Safety Grade
We’re excited to roll out a new feature specifically designed to streamline the decision-making process for media buyers: Brand Safety Grade.
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What is the Brand Safety Grade?
The Brand Safety Grade is an A through F letter grading system that evaluates the potential risk level of a YouTube channel's content. It helps media buyers assess how suitable a channel is for brand alignment, based on factors like appropriateness, kid-friendliness, and overall content risk.

Key Features for Media Buyers
Quick Assessment: Each channel receives a grade from A (High Safety) to F (High Risk), making it easy to identify the right channels for your campaigns at a glance.
‍Detailed Insights: Hovering over a channel's Brand Safety Grade triggers a tool tip with a detailed explanation of why that channel received its specific grade.
‍Transparency: The breakdown includes insights into potentially sensitive topics, tone, or audience considerations, helping you make informed choices for sponsorships.

Why This Matters for Media Buyers
Streamlined Vetting: Save time by eliminating channels that don’t meet your brand’s safety standards.
Enhanced Confidence: Ensure your campaigns align with your brand's values by choosing channels with high safety grades.
‍Improved ROI: Focus your investment on creators whose content resonates with your target audience without risking your brand’s reputation.

How to Use It
The Brand Safety Grade column is accessible on the channel reports. Hover over any channel's grade to view a breakdown of the evaluation criteria, ensuring you have the context you need to make confident buying decisions.
This tool is part of our commitment to empowering media buyers with the data and insights needed to run effective, scalable YouTube sponsorship campaigns.
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Start exploring Brand Safety Grades today to refine your media buying strategy and elevate your campaigns.
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Duration Column Update
The duration is now displayed in hours, minutes, and seconds format instead of just seconds.

Reservation page for logged out users is now live
Great news! Our Channel Reservation page is now accessible to everyone—even without logging in. This means you can easily browse available sponsorship channels, share options with your team, and explore opportunities anytime. Log in to reveal the full sponsorship details about the channels!

Competitors List Enhancement
We're excited to introduce a new feature to enhance your experience! A Competitors List has been added to the brand's sidebar for quick and easy analysis. Each competitor now comes with a helpful tooltip providing more context. Simply click on any competitor in the list, and you'll be redirected to their brand page for deeper insights.‍‍
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Enhanced Sign-In Experience
We’re excited to introduce a more seamless sign-in experience on our platform!
New Sign-In Dropdown: Now, when users click the sign-in button, a dropdown will appear directly below it, allowing you to sign in without being redirected to a new page.
Stay on the Same Page: After successfully signing in, the page will automatically reload to display all your personalized content.
Streamlined Process: We’ve also removed the sign-in button from the sign-in page to simplify the process further.
This update makes signing in quicker and more convenient, ensuring a smoother user experience!

Exciting New Features on the Channels Report Sidebar!
‍We’re thrilled to announce several new updates to the Channels Report Sidebar, bringing even more data, functionality, and improved usability to enhance your experience.

Here’s what’s new:
More Channel Data: We’ve added a wealth of new data points, including some powered by our new AI technology.
‍Marketer’s Notes: Get important insights, including explanations of low brand safety scores and what to watch out for when partnering with a channel.
‍Brand Safety Score: Channels now have a brand safety score, flagging any potential controversial content.
‍Projected Views by Content Type: View projected performance broken down across Videos, Shorts, and Live content.
‍Content Duration & Upload Frequency: Get insights on average duration for longform content and how frequently the channel uploads longform videos.
‍New Demographic Styles: Now using the familiar widgets from the Channel Reserve page, demographics data is easier to view with clearer age graphs and a Median Age indicator.
‍Simplified Language and Country Badges: Language and location information is now more straightforward.
‍Collapsible Demographics Section: For superusers, demographics screenshots are now in a collapsible section for a cleaner sidebar view.
‍Contact Emails Made Friendly: Contact emails are now easier to copy, with one-click clipboard functionality.

These updates bring improved functionality, better visuals, and more useful insights to help you make informed decisions. We hope these features enhance your experience and make channel evaluation even easier!

New mobile version for YouTube Channel Analytics pages
We’re excited to share an update to our YouTube Channel Analytics Pages, now enhanced for a better mobile experience! This update optimizes your ability to view and interact with channel analytics directly from your mobile device, making it easier than ever to stay on top of your performance metrics on the go.
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What’s improved?
Mobile-friendly enhancements:
The updated design provides a more streamlined and responsive layout, making it easier to access key data and insights while on the move.
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Smoother navigation and user experience:
We’ve refined the navigation and layout to suit mobile screens better, offering a smoother browsing experience. Easily switch between different metrics, reports, and charts with an updated interface designed for mobile use.
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New Search Results feature update: separate tabs for TPP and All Channel Results
We’re excited to introduce a new feature to enhance your search experience on our platform: separate tabs for TPP (ThoughtLeaders Partner Program) channels and All Channel Results. This update applies to all types of reports and allows for a clear distinction between TPP-specific channel results and a broader set of channel results, making it easier for you to find exactly what you're looking for.
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New Reserve buttons update
Reserve pages are now available through the content and channel reports for TPP channels. A new Reserve button has been added to each TPP channel. This button provides instant access to their reservation pages, enabling you to book spots with your desired channels directly and effortlessly.‍

Introducing the ThoughtLeaders Partner Program!
The ThoughtLeaders Partner Program is a network of verified creators that we have handpicked from the thousands of channels we have worked with over the years. These channels have been vetted and endorsed by the team at ThoughtLeaders as the top 5% of creators to work with for YouTube sponsorships.
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Our vetting process
From the thousands of collaborations we facilitate on a monthly basis, we handpick the elite creators who consistently deliver professional, creative and highly successful sponsorship integrations to all the brands they work with.
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Our vetting process involves of five key steps:
‍First, we conduct initial outreach and data analysis to identify promising creators. Next, we run a test sponsorship to evaluate the creator's work ethic and adherence to brand briefs. Following this, a performance evaluation assesses the effectiveness and creativity of the creator's ads. In-depth interviews are then conducted to understand the creator's style and content priorities. Finally, ongoing monitoring and support ensure that creators maintain high standards of responsiveness and reliability, fostering a successful partnership that benefits both brands and creators. To learn more, click here.
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And the best part? They're available for sponsorship bookings right now through our platform! Click here to explore our exclusive list of Partner Program channels and secure your next sponsorship today.
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A direct and simplified booking process
‍With our new purchase flow, brands can partner with super talents such as Jubilee and Sydney Watson and book sponsorships directly through their reservation pages. All you need to do is choose the day you want your ad to go live and reserve the sponsorship; our team will take care of the rest. You can view all of the creators in our Partner Program here.

Safe and transparent
We built this program with our clients in mind. With over $30 million paid to creators, we have extensive experience in finding the best YouTubers who can deliver outstanding campaign results. Our booking process is safe and transparent, ensuring that brands and creators can partner securely, close deals at fair prices, and receive the value they expect. You can read more about our Partner Program here.
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We released the new ThoughtLeaders Sponsorship Algorithm™
The ThoughtLeaders Sponsorship Algorithm™ was built on the principles of transparency, fairness, and data-driven decision-making. This algorithm aims to revolutionize the YouTube sponsorship market that our team have spent years learning from the inside out. This innovative calculation is designed to streamline the sponsorship process by providing a clear, objective pricing structure based on a comprehensive set of metrics that truly matter in all sponsorship deals. These include metrics like projected views, engagement rates, audience retention, and other crucial factors that directly impact each campaign's success. By eliminating the need for lengthy negotiations and providing a fixed price upfront, the algorithm fosters a more efficient and equitable sponsorship ecosystem, benefiting both content creators and advertisers alike.
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‍How does the algorithm work?
‍The sponsorship calculator algorithm structure includes:
‍Base Viewership: Takes into account personal channel characteristics like demographics, US audience share, and audience retention details.
‍Base Price: Provides the foundational price based on estimated cost per view.
‍Price Premiums: Considers other important metrics that affect the performance of a future video and influence the sponsorship price.

‍The result?
‍A comprehensive pricing structure ensures fair compensation for creators while offering brands a predictable and reliable framework for assessing their return on investment.

We're happy to introduce a new and improved experience that's better than ever. Fresh look and improved functionality - here are the changes we made:
Improved UX/UI experience
‍The entire platform and creator analytics pages have been upgraded with an improved design to enhance the UX/UI experience.

Easily navigate reports
‍The main dashboard now features explanatory tabs for easier access and editing of team reports, setting notifications, and generating new reports using available templates.

New report pages design
The report pages have been redesigned for easier customization and a more intuitive experience.

Upgraded navigation bar
‍An upgraded navigation bar enables easier management of reports, along with seamless navigation between different modules.

Advanced universal-search bar
A new advanced search bar in the top right corner of the dashboard allows for easy navigation between reports and quick searches for brands and channels on the platform.

Improved channel, video, and brand pages
We’ve improved the channel, video, and brand pages to prominently feature the key metrics that matter most to you.

Introducing the Countries and Languages report pages - Your passport to global insights!

• Countries Report - Dive into the digital landscape of every nation, uncovering trends and tailoring campaigns for maximum impact.
  

• Languages Report - Explore the distribution of languages!
  

Those new reports open brand new ways to use the platform:

• Competitor research - Discover the global marketing activities of a brand by selecting it and setting the filter to sponsored content. You'll receive a breakdown of their expenditure in each country and can delve even deeper into the specific channels they sponsored in each country.
  

• Discover new marketing opportunities  - by exploring how different niches perform in various countries and languages. Choose keywords based on a specific topic, filter type of contents, and publishing dates to find the gaps where there are untapped opportunities.
  

• Custom Saved Reports Icons - We've added icons to our saved reports so users can easily  detect where they come from throughout the platform. Feel free to edit and choose your own icon from the Edit Report panel in the Saved Reports page.
  

• Report Linking - It is now possible to link reports dynamically between eachother!
  This allows for complete, end to end job workflows to be handled on our platform such as channel discovery, outreach processes and much more.
  For example - as a talent manager, I want my own channel roster report to be updated only in one place, and I want my roster to be automatically excluded from my channel discovery reports.
  Another example is while doing channel outreach, I want a "Do Not Contact" report that will dynamically exclude these channels from my outreach workflow to prevent reaching out to channels that aren't interested in working together.
  

• Starred Saved Reports - It is now possible to STAR reports. Stars act kind of like starring an email on Gmail - it will always be at the top when you want to add to reports, load reports, star my team members reports (more on this later).Basically add a star to reports that interest you, whether it’s your own report, one of your team members - all can be easily accessed through the new Dashboard “MY STARRED” tab!
  
• Dashboard New Tabs - The dashboard page got a big step up that’s really gonna help with organizing, managing and accessing the reports you care about. We tried to improve it by adding tabs.
  These are:
  ‍My Starred - Here you can find all of the reports you have starred or someone else from your team starred for you. These can be your own or from one of your team members.
  ‍My Reports - All of the reports you are the owner of. Exactly how the old Dashboard page was.
  ‍My Team - Here you can find all of your other team members' reports for easy access and starring if needed.
  ‍Templates - A list of our “gallery” of saved reports. You can now easily load up any type of a saved report (with included custom widgets, custom formulas etc) with a click of a button! This is just the first release and we’re planning to add a ton of other templates - each with its own video tutorial for an easier setup process
  
• “Add To” Dropdown Improvements - After selecting multiple items (channels, brands or uploads) from our intelligence reports, you can now easily send them to one of your own reports OR one of your starred reports! This is a crucial step towards having job workflows that use multiple saved reports, where you want to send items from one list to another - even if you don’t own it!
  

• Hashtags Search - New feature that allows you to search content, channels or brands by hashtags. Also added the hashtags column on the content report for easy hashtag discovery.
  
• Improved Views Overtime graph - The content report Views Overtime graph now shows the line in a clearer way, with added points for the date at which the sampling happened with how many views it had on that specific day.
  
• Scheduled Email Reports - Any saved report on the platform now has the ability to be sent automatically to your email address on the frequency you choose - daily, weekly or monthly! This is still in beta, if you’re interested to participate please contact us.
  

• Improved “Add To” functionality - More flexibility around moving between different reports and filtering or excluding items from your saved reports. 
  The following actions are now supported:
  - Filter items and stay on same page
  - Filter items and open new tab
  - Exclude items and stay on same page
  - Exclude items open new tab
  - Add items to existing saved report
  - Create new report with items as filters included
• Include and Exclude at the same time:
  - It is now possible to both include and exclude brands and channels in all of our reports at the same time
  - Allows for great flexibility and usability flows
  
• Moved some pages around for Creator users:
  Added Payment Settings, Invoices and Payments History to the campaign management menu dropdown
  
• Vertical borders to all table columns and fixed some alignment issues in the Intelligence reports 
  

• Widgets UI Improvement - better visibility on how widgets work, added guardrails to prevent timeouts, and improved loading times.
• Brand add to list - allows selection of brands from the brand report and adding them to reports.
  

• Duplicate and change owner of reports - this new update allows you to easily create new dashboards for your clients.
• Select and move items from Campaign Management to Intelligence module - breaking the walls between the different modules. Allows for easier tracking of content or channels from my campaign management items to other report type in the intelligence module.
  
• New columns of metrics are now available in the channel and content reports:
  Channel columns:
  - Trend and Trend Shorts
  - Post Per 90 Days & Post Per 90 Days Shorts
  - Volatility & Volatility Shorts
  - Channel Total Views
  - Subscribers Change last 30 Days
  - Number of Deleted Videos
  Content columns:
  ‍ - Comments
  - Age in Days
  - Video Deleted
  - Video Deleted at
  

• Complete code overhaul to Channels Report - loading times are significantly improved.
• More Dashboard bug fixes.
  

• Added Comments column for Content Report.
• Various bug fixes and improvements.