Amzn.to is the shortened link for the Amazon Associates program, the driver of the world's biggest affiliate program. In this piece we will be diving into the story of this link, how its dominance has grown to be the one link to rule them all.

In the ever growing Game of Thrones that is the streaming wars that are just getting going and are looking likely to dominate the next decade, there is a new player that everyone is talking about - Quibi. But, is it really a major player in the field?

Wix is a free website builder, allowing those of us without a degree in coding to create stylish and easy-to-use websites. Founded in 2006, by 2019 Wix was boasting 150 million users. They currently have offices in 9 different countries, and users spread across 190 countries.

Deep dive into ASUS' appearance in content

A study on ClickFunnels sponsoring strategy

A close look at Klaviyo's sponsored content strategy

An analysis of Athletic Greens' marketing strategy

An in-depth research on Four Sigmatic's marketing strategy

An in-depth analysis of Withings' sponsorship approach

Gong is a technology that provides businesses with real-time insights into sales conversations. We look at their sponsorship strategy and how they are using podcasts to reach B2B clients.

Nike is one of the most recognized brands on the planet, with the iconic tick logo and their famous three-word slogan. Founded in 1964 by Phil Knight and Bill Bowerman, the company was originally known as Blue-Ribbon Sports before changing their name to Nike in 1978. 

Manscaped is a manufacturer and online retailer of personal care products for men. They've built their niche with a smart strategy of YouTube and podcast sponsorships to help their products break into the mainstream.

The inside scoop on how Ben & Jerry's achieves brand awareness success!

The combination of new dog owners and existing pet owners being forced to stay home throughout the COVID-19 crisis created a perfect opportunity for BarkBox to shine. Like many DTC companies and other subscription-based services, BarkBox saw an increase in business as their service which was once deemed as merely a more convenient option to going to the store became a way for people to stay safe. As BarkBox’s business increased in March, so did their presence online.

Raycon launched into the industry, quickly outpacing their more established competitors specifically through the use of sponsored content. Raycon is dominating 3 of the 4 major content verticals that we are seeing an ROI for audio brands across YouTube and podcast primarily. Raycon has also identified other brands that appeal to Raycon’s target consumer, such as Squarespace and Skillshare, and are optimizing their brand messaging through sponsoring only the top performing channels for these brands.

While most retailers took a massive hit as a result of COVID-19, thredUP is one of the few companies that came out on top. Check out this article to learn more about how this company is making a splash in both the world of sustainable fashion and sponsorships!

Case study of Cariuma's sponsorship approach

Case study of Honey's sponsorship strategy

Case study of Scentbird's sponsorship strategy

Why is Raycon sponsoring everywhere on YouTube? Raycon is a perfect case study for marketers who want to learn how to harness the power of savvy content partnerships to make a splash for their brand. 

Deep dive into Brilliant's marketing strategy

Mack Weldon is a DTC clothing company focussing on reinventing mens basics

Let’s take a deeper look at the growth of podcasts and audio sites to gain a broader understanding of the relevance of Audible as a service. 

Deep dive into Dr. Squatch's marketing strategy

Let's take a closer look at Skillshare's strategy!

Let's have a closer look at Ridge Wallet's marketing strategy !

A closer look at ThirdLove's marketing strategy

The Hustle is one of our favorite long term partners, so in honor of that great relationship we wanted to show you some cool data around their content.

How is Nike using their female influencer-athletes to highlight women empowerment, and are their updated marketing strategies too little, too late?

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