Brand Studies

We dive deep into a brand's relationship with the world of sponsored content and look into their marketing and advertising strategies. In these articles, we show examples of their YouTube, podcast, and email. newsletter sponsorships as well as dig up insights from our data.
July 2, 2020
6
min read

More than just ice cream: Ben & Jerry’s and the marketing revolution

by Daniel Conn
The inside scoop on how Ben & Jerry's achieves brand awareness success!
February 25, 2021
6
min read

What gives Ridge Wallet its edge? 

by Daniel Conn
Let's have a closer look at Ridge Wallet's marketing strategy !
July 30, 2020
4
min read

Raycon, a rising star in influencer marketing

by Daniel Conn
Raycon launched into the industry, quickly outpacing their more established competitors specifically through the use of sponsored content. Raycon is dominating 3 of the 4 major content verticals that we are seeing an ROI for audio brands across YouTube and podcast primarily. Raycon has also identified other brands that appeal to Raycon’s target consumer, such as Squarespace and Skillshare, and are optimizing their brand messaging through sponsoring only the top performing channels for these brands.
February 17, 2021
3
min read

How does Skillshare show off its skills? 

by Daniel Conn
Let's take a closer look at Skillshare's strategy!
February 11, 2021
6
min read

How did Dr. Squatch use YouTube to establish their brand voice?

by Daniel Conn
Deep dive into Dr. Squatch's marketing strategy
January 7, 2021
7
min read

What DTC clothing brands can learn from Mack Weldon

by Daniel Conn
Mack Weldon is a DTC clothing company focussing on reinventing mens basics
December 9, 2020
5
min read

Case study: Honey

by Daniel Conn
Case study of Honey's sponsorship strategy
December 9, 2020
5
min read

Case study: Cariuma

by Daniel Conn
Case study of Cariuma's sponsorship approach
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