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Brand Studies

We dive deep into a brand's relationship with the world of sponsored content and look into their marketing and advertising strategies. In these articles, we show examples of their YouTube, podcast, and email. newsletter sponsorships as well as dig up insights from our data.
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May 21, 2020
7
min read

Is Athletic Greens on the right track?

Jennifer Nepomuceno
An analysis of Athletic Greens' marketing strategy
June 3, 2020
8
min read

Wix proves that it starts with a great content strategy

Shoshana Eilon
Wix is a free website builder, allowing those of us without a degree in coding to create stylish and easy-to-use websites. Founded in 2006, by 2019 Wix was boasting 150 million users. They currently have offices in 9 different countries, and users spread across 190 countries.
June 4, 2020
min read

Gong's winning formula for the B2B world

Elsie Bernaiche
Gong is a technology that provides businesses with real-time insights into sales conversations. We look at their sponsorship strategy and how they are using podcasts to reach B2B clients.
January 6, 2021
4
min read

Case Study: Brilliant.org

Max Rochman
Deep dive into Brilliant's marketing strategy
September 22, 2021
6
min read

One link to rule them all: The story of amzn.to

Daniel Conn
Amzn.to is the shortened link for the Amazon Associates program, the driver of the world's biggest affiliate program. In this piece we will be diving into the story of this link, how its dominance has grown to be the one link to rule them all.
June 25, 2020
min read

Is Manscaped cleaning up?

Jennifer Nepomuceno
Manscaped is a manufacturer and online retailer of personal care products for men. They've built their niche with a smart strategy of YouTube and podcast sponsorships to help their products break into the mainstream.
May 6, 2020
min read

Is ASUS the king of gaming?

Elsie Bernaiche
Deep dive into ASUS' appearance in content
December 9, 2020
5
min read

Case study: Cariuma

Daniel Conn
Case study of Cariuma's sponsorship approach
March 11, 2021
5
min read

A second look at ThirdLove

Shoshana Eilon
A closer look at ThirdLove's marketing strategy
April 21, 2021
5
min read

Is it too little, too late for Nike?

Noam Yadin
How is Nike using their female influencer-athletes to highlight women empowerment, and are their updated marketing strategies too little, too late?
May 28, 2020
min read

Is HelloFresh still blooming?

Elsie Bernaiche
Our study of HelloFresh and its sponsorship game plan
February 17, 2021
3
min read

How does Skillshare show off its skills? 

Eitan Ellis
Let's take a closer look at Skillshare's strategy!
December 9, 2020
5
min read

Case study: Honey

Daniel Conn
Case study of Honey's sponsorship strategy
July 16, 2020
min read

BarkBox: Finding a Dog-Shaped Silver Lining to COVID-19

Orli Levitt
The combination of new dog owners and existing pet owners being forced to stay home throughout the COVID-19 crisis created a perfect opportunity for BarkBox to shine. Like many DTC companies and other subscription-based services, BarkBox saw an increase in business as their service which was once deemed as merely a more convenient option to going to the store became a way for people to stay safe. As BarkBox’s business increased in March, so did their presence online.
February 11, 2021
6
min read

How did Dr. Squatch use YouTube to establish their brand voice?

Shoshana Eilon
Deep dive into Dr. Squatch's marketing strategy
December 10, 2020
3
min read

Raycon’s Top 5 YouTube Channels

Shoshana Eilon
Why is Raycon sponsoring everywhere on YouTube? Raycon is a perfect case study for marketers who want to learn how to harness the power of savvy content partnerships to make a splash for their brand. 
July 30, 2020
4
min read

Raycon, a rising star in influencer marketing

Elsie Bernaiche
Raycon launched into the industry, quickly outpacing their more established competitors specifically through the use of sponsored content. Raycon is dominating 3 of the 4 major content verticals that we are seeing an ROI for audio brands across YouTube and podcast primarily. Raycon has also identified other brands that appeal to Raycon’s target consumer, such as Squarespace and Skillshare, and are optimizing their brand messaging through sponsoring only the top performing channels for these brands.
June 11, 2020
min read

How Nike got woke

Shoshana Eilon
Nike is one of the most recognized brands on the planet, with the iconic tick logo and their famous three-word slogan. Founded in 1964 by Phil Knight and Bill Bowerman, the company was originally known as Blue-Ribbon Sports before changing their name to Nike in 1978. 
December 9, 2020
7
min read

Case study: Scentbird

Daniel Conn
Case study of Scentbird's sponsorship strategy
February 25, 2021
6
min read

What gives Ridge Wallet its edge? 

Shoshana Eilon
Let's have a closer look at Ridge Wallet's marketing strategy !
May 13, 2021
5
min read

From board game to the online world - Dungeons & Dragons edition

Max Rochman
Don't roll the dice - get everything you need to know about DnD here
September 2, 2020
min read

ThredUp - Creating Conscious Consumers One T-Shirt At A Time 

Orli Levitt
While most retailers took a massive hit as a result of COVID-19, thredUP is one of the few companies that came out on top. Check out this article to learn more about how this company is making a splash in both the world of sustainable fashion and sponsorships!
May 14, 2020
min read

Has ClickFunnels nailed the strategy game?

Elsie Bernaiche
A study on ClickFunnels sponsoring strategy
May 14, 2020
min read

Has Klaviyo found the key to a successful sponsored content strategy?

Elsie Bernaiche
A close look at Klaviyo's sponsored content strategy
October 21, 2021
9
min read

Canva's playbook for organic coverage

Shoshana Eilon
From their easy-to-use interface (that doesn’t require a graphic design background) to their video editing tools, it’s safe to say that Canva has created a killer product that attracts the right people. Canva received 27M impressions for the brand, pretty much for free - without spending money on content sponsorships. We’re going to look at how this brand achieved this impressive coverage through organic mentions alone. 
January 7, 2021
7
min read

What DTC clothing brands can learn from Mack Weldon

Daniel Conn
Mack Weldon is a DTC clothing company focussing on reinventing mens basics
March 31, 2021
5
min read

A meta dive into the Hustle for our new Hustle readers

Daniel Conn
The Hustle is one of our favorite long term partners, so in honor of that great relationship we wanted to show you some cool data around their content.
January 13, 2021
3
min read

Audible shows us what success sounds like

Maya Tauber
Let’s take a deeper look at the growth of podcasts and audio sites to gain a broader understanding of the relevance of Audible as a service. 
July 2, 2020
6
min read

More than just ice cream: Ben & Jerry’s and the marketing revolution

Elsie Bernaiche
The inside scoop on how Ben & Jerry's achieves brand awareness success!
May 27, 2020
min read

Is Withings balancing it all?

Jennifer Nepomuceno
An in-depth analysis of Withings' sponsorship approach
May 21, 2020
min read

How is Four Sigmatic boosting their brand awareness?

An in-depth research on Four Sigmatic's marketing strategy
August 4, 2021
5
min read

Deepening the data pool

by Daniel Conn
Exciting updates - welcome Twitch to ThoughtLeaders, we are transcribing more and more podcasts and creating more filter options
October 7, 2021
6
min read

Breaking down our newest feature - Aggregation filter

by Daniel Conn
News/politics related podcasts have thrived! Let’s take a look at 5 top players in the podcasting news world.
December 16, 2020
5
min read

The thought leader that got me through 2020

by Daniel Conn
We asked the ThoughtLeaders team to reflect on the content creators that stood out to them this year and helped to get them through. 
January 21, 2021
6
min read

New VIPs - Gamers

by Daniel Conn
We are excited to announce the addition of two up and coming gaming creators !
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