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From their easy-to-use interface (that doesn’t require a graphic design background) to their video editing tools, it’s safe to say that Canva has created a killer product that attracts the right people. Canva received 27M impressions for the brand, pretty much for free - without spending money on content sponsorships. We’re going to look at how this brand achieved this impressive coverage through organic mentions alone.
Amzn.to is the shortened link for the Amazon Associates program, the driver of the world's biggest affiliate program. In this piece we will be diving into the story of this link, how its dominance has grown to be the one link to rule them all.
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How is Nike using their female influencer-athletes to highlight women empowerment, and are their updated marketing strategies too little, too late?
