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There’s more to being an influencer than just creating content - following trends, knowing how to monetize your content, and juggling multiple social media platforms are just a few of the topics that you may feel you can’t find an explanation for. Although a thorough Google search can answer some of the questions you may have, podcasts are a great medium to turn to - especially podcasts that are hosted by other influencers and content creators sharing their experience in the business.
We’ve already covered YouTube creators that are a great source for other creators, but informative podcasts are a great way to listen on the go, or even while you’re editing your most recent YouTube video and brainstorming content ideas.
If you’re an influencer, it only makes sense to check out The Influencer Podcast. Julie Solomon is the host of this podcast and is here to provide insight on pitching, branding, blogging, and social media. Most recently, Julie has discussed how to monetize your content on Instagram and TikTok, as well as how to land brand deals with brands you love.
We personally recommend listening to the episode:
Creator Upload brings together Joshua Cohen from Tubefilter, one of the most widely read sources for news on the creator economy, and Lauren Schnipper from JellySmack, a global creator company, to discuss, you guessed it, the creator economy. There’s always something new going on with creators and the creator economy, so having a podcast to keep you in the loop is more than perfect.
We personally recommend the episode:
Colin and Samir make content, whether it's on their YouTube channel or podcast, “about creators, for creators”. Their goal is to bring creators the latest news in the creator economy, from the perspective that interests and impacts them. They often invite other creators and influencers onto their podcast in order to hear their own story within the creator world. Most recently, they sat down with Rhett and Link, who have been making YouTube videos for over 15 years.
We personally recommend the episode:
This podcast is the official voice of Women in Influencer Marketing (WIIM), an esteemed networking group dedicated to fostering connections and promoting excellence within the industry. Each week, host Jesse Grossman talks with experts in the industry about hot topics, best practices, advertising trends, and of course, women in business.
We personally recommend the episode:
The YouTube platform has well and truly become a ‘hub’, bursting with thousands of creative and inspiring individuals, and the YouTube Creators Hub is here to highlight that. In each episode, a different YouTube creator joins the host, Dusty Porter (a YouTube creator himself) to share their personal experience and industry tips. This is definitely a good podcast for a small YouTuber looking to grow, expand, and learn a little more about what goes on behind the platform.
We personally recommend listening to the episode:
In this series, Conor Begley, Chief Strategy Officer at CreatorIQ, sits down with industry leaders, behind the most successful brands in creator-led marketing. In each episode, they dive into their guest’s background as they talk about the journey that led them to landing their dream role. The podcast shares best practices for maximizing the power of the Creator Economy and cultivating impactful influencer communities.
We personally recommend listening to the episode:
TubeTalk is a podcast from the creators of the popular creator tool for monitoring and tracking your YouTube audience analytics, VidIQ. VidIQ offers creators free insights and guidance to keep their YouTube channel growing, and the same could be said about their podcast. The podcast tackles those questions that all YouTubers are asking - “how do I grow on YouTube”, “How do I turn my channel into a business” or even what the best title is for their videos. If you’re a content creator on YouTube, this is definitely a podcast you don’t want to miss out on.
We personally recommend the episode:
Social Pros is one of the most popular marketing podcasts out there, and for good reason. The podcast invites a different leading social media strategist each episode to discuss current trends and ideas in the social media industry. For example, the podcast recently invited Brian Honigman, the marketing consultant at Honigman Media, join the podcast to discuss imposter syndrome, and how to navigate it.
We personally recommend listening to the episode:
The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age. Each week, they sit down with major players in the brand, agency, or creator economy space to take a deeper look into what’s happening on the internet today.
We personally recommend listening to the episode:
Podcast hosts, Sam Kaufman Joel Lowinger, have 20+ years of combined digital marketing experience and are founders of “TikTalkMarketingAgency.com,” an agency devoted to TikTok marketing. They have assisted brands and businesses in growing huge TikTok followings. Sam & Joel are TikTok creators themselves with over 1.2 million followers. The podcast explores everything you wanted to know about using the platform to promote your brand.
We personally recommend listening to the episode:
Coco Mocoe is a marketing professional with a background in entertainment and digital media. From producing videos with celebrities for TikTok and YouTube to dissecting internet phenomenons and trends -- she has done it. And now she will do it weekly on the podcast. Tune in each week for internet news, entertainment stories, rising stars, trend predictions and more. But most importantly, remembering the human behind the handles.
We personally recommend listening to the episode:
PassionFroot is an online workspace where creators can manage their business and organize their finances, optimizing their creator-work-life balance, and they’re also the hosts of this creator-led podcast. This podcast has only been around for a couple of months, but it’s definitely one to catch up on. There is a variety of guests that make an appearance on this podcast, discussing unique topics like freelance writing and online courses, as well as topics that always spark the interest of listeners, like TikTok and YouTube virality.
We personally recommend listening to the episode:
In each episode, Sean Cannell from Think Media host's this podcast for growing and scaling your business with online video. The show is dedicated to helping you learn how to get your content noticed and the latest money-making strategies working right now online. So whether you want to grow your YouTube channel or maximize online video across social media, this is for you.
We personally recommend listening to the episode:
Learn with Tim Schmoyer and other full-time YouTuber creators about how to grow a business around your online video audience. These entrepreneurs discuss topics related to their own personal YouTube channel growth and the business that surrounds the audience they've built. Listen as they discuss advanced strategies and tactics they implement to earn a full-time income from their YouTube subscribers and social media audience.
We personally recommend listening to the episode:
Katie Steckly hosts the The Creator Club podcast for a workshop-style experience, where she shares insider tips and the latest strategies in social media marketing and content creation. With over a decade of personal experience in the field, Katie guides listeners through the adventure of content creation, ensuring they stay ahead of trends and news. Whether you're into Instagram, YouTube, TikTok, or podcasting, this show is a great resource for success in the digital creator world.
We personally recommend listening to the episode:
If you’re looking to learn more about podcasting, PodCraft is the perfect podcast for you. The podcast wants to take you from a novice to a professional, and that doesn’t seem so difficult when they have hundreds of episodes on ad placements, equipment, planning, and many more topics. Each episode comes in at about 20 minutes, so the podcast is perfect for your mini work break.
We personally recommend the episode:
On this podcast, hosts Harley Jordan and Sonia Elyss pull back the curtain of what it means to be all-in on social media. They discuss news, insider tips and predictions for the world of influencer marketing. Elyss is a marketing consultant with 15 years of experience in the brand marketing space. She has cast thousands of influencers using millions of dollars of budget over her career. Jordan is a creator coach and influencer agency owner who helps creators leverage their social media to kickstart the career they want.
We personally recommend the episode:
This podcast is great for those looking for inspiration and productivity tips. Jenna Kutcher, New York Times bestselling author of "How Are You, Really?", hosts The Goal Digger Podcast, a live-workshop style show about business and marketing strategies. With actionable step-by-step tips, Jenna hopes to motivates listeners to increase their productivity and redefine their success. Through interviews with industry leaders and sharing her own journey from 9-5 to self-made millionaire, Jenna covers topics like building dream jobs, online income, marketing, and transforming passion into profits.
We personally recommend the episode:
Wondering when to quit your job and go-full time creator? Not sure how to write and design a great landing page for your website? Charli Prangley, Miguel Pou, and Haley Janicek, the hosts of this podcast, are here to answer questions like these, as well as a handful of other topics. If you want to learn about how to turn ‘anxiety into creative output’, this is the podcast for you.
We personally recommend the episode:
This podcast explores consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level.
We personally recommend the episode:
The world of podcasting has gained immense popularity in the last few years and has definitely proven itself as the ideal way to learn something new and hear about other people’s experiences. With the world of content creators constantly evolving and expanding, it’s a good idea to find your very own ‘gurus’ to help you along the journey, and these podcasts are a great place to start.
Are there any other podcasts out there that are perfect for other content creators that we forgot to mention? Let us know! And if you have any questions, don’t hesitate to reach out and contact us.
