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G FUEL is a brand of caffeinated drink mix sold by Gamma Labs, a NY-based company. They are the self-proclaimed “Official Energy Drink of Esports” and differentiate themselves from other energy drinks as a healthy alternative to the traditional sugary, chemically processed drinks on the market. They advertise that their product doesn’t produce any crash effects and offer starter kits, powders, on-the-go options, and other merchandise like t-shirts and shaker bottles.
The company appeals to gamers in the eSports community. Their audience is primarily male gamers, based in the US. Though recently, G FUEL's appeal has broadened beyond the gaming realm to encompass a wider demographic, including fitness enthusiasts, students, and busy professionals seeking an energy boost.
We used our intelligence platform, which has collected data from millions of YouTube videos, to analyze G FUEL’s brand mentions (both sponsored and organized). We found a number of interesting things.
G FUEL usually works with channels that focus on gaming, eSports, as well as some pranks and social commentary.
This is a look at the top 10 channels that have been sponsored by G FUEL over the last five years.
From what we have seen on our platform, according to their sponsorship history:
We tracked G FUEL’s sponsored videos over the last five years. Here is a list of some of the top performing videos sponsored by G FUEL:
The "Evergreen Score" measures a video's staying power on YouTube. In a nutshell, the Evergreen Score shows how much a video continues to get views after it was published.
We believe that an Evergreen Score range of 0.5-1 is outstanding. Our algorithm compares how many views a video received in the first 30 days after publication compared to the views it received from day 30 to 180. For a video that receives an Evergreen Score over 1, it actually means that after 30 days, it managed to get more views than it did in the first 30 days.
G FUEL has sponsored a number of videos which have reached evergreen status.
G FUEL appears to have a pretty stellar sponsorship strategy. They consistently partner with huge talents, which allows them to amplify their brand visibility and also increase their credibility within their audience. They have also stuck by one main vertical, which has provided a super consistent message and brand strategy. Further, they maintain a great website and landing pages which offers a seamless user experience, ultimately driving more conversions.
If you believe your content is a perfect fit for G FUEL, click here to explore this sponsorship opportunity.
If you’d like to see even more metrics and analytics about G FUEL’s sponsorship history, or any other brand’s YouTube sponsorship strategy, sign up to our free plan here.
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