Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Whether you’re a creator trying to set your rates or a brand looking to invest in YouTube sponsorships, one question always comes up: how much are these deals really worth?
The truth is, there’s no one-size-fits-all answer. Sponsorship rates depend on factors like niche, audience, engagement, and production quality — and navigating them can feel like a minefield. In this guide, we’ll break down the key elements that influence YouTube sponsorship pricing, so creators can confidently charge what they’re worth and brands can invest wisely for maximum ROI.
There’s no single “flat fee” for YouTube sponsorships. Rates are negotiated case-by-case, but most are calculated using CPV (Cost Per View).
Some brands also request a minimum view guarantee. If your video underperforms, you may need to create an additional sponsored video to meet the agreed-upon view count.
The CPV rate usually doesn't depend on channel size - there are some very large channels that charge a 1 cent CPV, and some smaller, niche channels that have a much higher Cost Per View. However, with larger channels each video generally received more views, so they are able to charge a higher sponsorship rate for each video.
Your rate depends on more than just subscriber count. Brands look at:
Not necessarily. Some small niche creators charge higher CPVs than massive channels because their audiences are more targeted and engaged.
That said, larger channels typically get more views per video, so their total sponsorship fee will be higher even if their CPV is average.
Pricing is often trial and error. Keep these tips in mind:
Pro Tip: Brands often care more about ROI than raw views. If you can show that your content drives measurable results (sales, clicks, signups), you’ll have more leverage.
Once you determined your YouTube sponsorship price, it's time to list the brands you want to work with. You can either try to outreach the brands yourself and offer them sponsored content on your YouTube channel or contact a talent agency that can represent you and help find potential YouTube sponsors who are interested in YouTube sponsorships.
Remember, it's important to publish quality content - at least one video a month, and engage with your audience to keep your channel active and attract potential YouTube sponsors. As a YouTube creator, paid sponsorships is one of the best ways to increase your monthly income in the YouTube ecosystem.
Beyond sponsorships, creators have a few different options for monetizing their YouTube channels. Two main options that many creators explore are affiliate links and merchandise.
If you’re a brand, setting the right sponsorship rate is about finding the balance between reach, relevance, and ROI. Start by looking at the channel’s average views per video, not just subscriber count. Then consider audience fit — paying a higher CPV for a niche creator with an audience that exactly matches your target demographic can deliver far better results than a cheaper but less relevant channel.
Factor in content quality and engagement — creators with high production values and active comment sections tend to build stronger trust with viewers, making them more effective brand partners. Finally, be transparent about expectations (clicks, conversions, or impressions) so you can structure offers that are attractive to the creator while still meeting your campaign goals.
There are tons of tools out there that help you calculate how much you can earn from your videos. A YouTube rate calculator can help to point you in the right direction and find a ballpark figure for your content. Watch out though: many sponsorship calculators overstate the sponsorship rate and suggest video rates that few brands will be prepared to pay.
After reviewing a lot of other YouTube rate calculators, we decided to create our own. Rather than looking at subscribers (which isn’t a particular strong a factor to determine pricing, especially since brands know how easy it has become to “buy” YouTube subscribers) our YouTube calculator looks at a number of other factors:
YouTube sponsorships are a great way for brands to showcase their products and reach new audiences. If you're looking to get sponsored on YouTube, make sure you have a solid content strategy in place and that your channel is growing steadily before reaching out to potential sponsors. Be sure to check out our calculator so you know exactly what your content is worth - just enter your channel information and we’ll send over an email with a personalized calculation for your YouTube sponsorship rate.
Not sure how to choose the right influencers? We’ve already done the vetting for you. Let us help you run your next campaign.
How much do YouTubers charge for sponsorships?
Rates vary, but most creators charge between $0.02 and $0.06 per view. For example, if a video is projected to get 100,000 views, the rate could range from $2,000 to $6,000 depending on the niche and audience quality.
What is a good CPV on YouTube for brand deals?
A good CPV is typically between $0.03 and $0.05. Higher rates are possible for creators in high-ROI niches like personal finance or tech.
Do subscribers affect sponsorship rates?
Not directly. Brands care more about views, engagement, and relevance. That’s why you should price based on projected views instead of subscriber count.
