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Industry Insights

We rank the top brands buying sponsorships on YouTube, podcasts and email newsletters across various industries and show how they stand out from the competition.
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January 12, 2022
6
min read

7 Podcasts to kickstart your 2022 goals

Noam Yadin
Many of us have a few 2022 goals up our sleeves but don’t quite have the time to work on how to achieve them. Here are a few podcasts - everything from how to set goals to making sure you are sticking to your resolutions - that can lead you down the right path
January 6, 2022
8
min read

2022 predictions: ThoughtLeader edition

ThoughtLeaders team
With everyone on the internet predicting what will happen over the next year, we decided to jump on the trend and also compile a few predictions we hope to see come true in 2022:
January 5, 2022
9
min read

YouTubers that will help you achieve your 2022 New Year's resolutions

Noam Yadin
Whether your 2022 New Year’s resolution is to get into shape or dip your toes into the complicated world of NFT, here are just a few YouTubers that will help you achieve your goals before 2023.
December 14, 2021
9
min read

Brief history of sponsorship

Elsie Bernaiche
The concept of sponsorship dates all the way back to 330 BCE, but we’ve promised you this would be a ‘brief’ history of sponsorship - from TV commercials to the first YouTube sponsorship, here's a look back at the evolution of sponsorships.
December 15, 2021
8
min read

Bluzelle co-founder, Pavel Bains highlights the trends and intersection between crypto and the gaming sphere

Noam Yadin
We sat down with Pavel Bains, the co-founder of Bluzelle. Bains explained the crypto ecosystem, touched on the wild west of NFT’s (for those who are still trying to grasp the basics), and revealed how the world of gaming will completely transform people’s understanding of cryptocurrency. It’s safe to say that Pavel Bains pulled us down the crypto rabbit hole...
March 5, 2020
5
min read

5 most talked about e-learning companies on Youtube

David Tintner
Online courses can be joined by anyone, from anywhere in the world. In today’s shifting world and economics, people are in a constant need to reinvent themself and continue learning new skills. With an increasing amount of content being created around self-improvement and with new skill development becoming an economy unto itself, Youtube is the perfect platform to reach people looking to educate themselves.
December 8, 2021
10
min read

HubSpot’s Senior Marketing Manager shares insider information about HubSpot’s recently launched podcast network

Noam Yadin
We sat down with Alanah Joseph, the Senior Marketing Manager at HubSpot, who gave us insight into why HubSpot decided to go down the podcast route, what it means to be a part of the network, what does success look like for podcasts, and what’s Joseph’s personal goal with HubSpot’s podcast network.
August 27, 2020
min read

Discovering the right influencer discovery platform

Orli Levitt
A rundown of some of the best influencer discovery platforms on the market
November 24, 2021
10
min read

What college athletes and brands should know about NCAA regulations and NIL with Darren Heitner

Noam Yadin
As one of the most respected sports law professionals, Darren Heitner has great, first-hand insight into the recent change in NCAA rules regarding athletes’ ability to earn money for their name, image, and likeness. Heitner breaks down NCAA’s past NIL regulations, the current state of student-athletes ability to profit off their NIL, and how college athletes and brands should take advantage of this new opportunity.
July 16, 2020
min read

The self gifts that keep on giving

Daniel Conn
Subscription boxes as a business model have exploded in the past few years and it makes perfect sense. Every thing you can put on a delivery cadence is one more thing you don’t forget to buy and run out of just when the stores are closed.
February 25, 2021
5
min read

How to make a brand want to work with you again

Elsie Bernaiche
Here are a few tricks on how to make sure to get a repeat brand deal.
April 8, 2020
min read

Cannabis Industry Trend Report

Elsie Bernaiche
The growth of the marijuana industry is undeniable, and although there are still several challenges facing these ‘green’ start-ups, we’ve already identified some early trends that brands can take advantage of to sidestep these obstacles to growth and gain traction in this burgeoning industry. 
November 3, 2021
10
min read

From hotel chef manager to YouTube chef creator - an inside look at being a hungry content creator

Noam Yadin
ChefPK, who has 274K subscribers, shared with us what it’s really like to be a content creator on YouTube, touching on how he continues to weave his hotel chef manager experiences into the wild west of YouTube, sharing major YouTube secrets and insider tips, and giving aspiring creators tools for success.
December 1, 2021
10
min read

Check My Ads dove into the online disinformation crises and took on the digital wild west - the ad industry

Noam Yadin
We sat down with Check My Ads co-founders, Claire Atkin and Nandini Jammi, who noticed a huge increase in brands' digital advertisements appearing on websites that they didn’t intend their marketing efforts to support. They were also alarmed with the role digital advertising played in spreading disinformation. Jammi and Atkin exposed the stem of the issue, clarified their roles in the system (for all those trolls in the back), explained what brands can do today to double check their marketing efforts and highlighted the power brands have if they work together. ‍
November 3, 2021
8
min read

Cookies vs. creators: The crucial role creators will play in the cookie-less future

Noam Yadin
With 2022 just around the corner, it's almost time for 'new year, new...tactics' - let's take a closer look at the crucial role content creators will play in the cookie-less future.
September 20, 2021
10
min read

Everything you didn’t know about creator partnership at Twitch, with James Davidson

Noam Yadin
Get the inside scoop about Twitch from James Davidson, their Influencer Relations Manager. Listen to learn what it really means to be a full-time Twitcher, how brands can get started with Twitch partnerships, and much much more.
July 15, 2021
7
min read

What is the data saying will happen in eSports in 2021 and beyond?

Blake Zeve
eSports content is growing incredibly year after year, just let the data do the talking.
April 29, 2020
min read

The VPN Wars

Daniel Conn
There has been an explosion in VPNs in the content we consume, driven in recent years by a tense and relentless battleground for VPN supremacy.This is…..the VPN wars
July 7, 2021
7
min read

Esports is the fastest growing industry - can you keep up?

Elsie Bernaiche
The global Esports market is currently worth $1.08B and is expected to reach $1.62B by 2024! Esports is the fastest growing industry - can you keep up? Here's why you should be tapping into this industry and how to get started.
September 26, 2021
6
min read

5 news/politics podcasts that summarize what's going on in the world

Max Rochman
News/politics related podcasts have thrived! Let’s take a look at 5 top players in the podcasting news world.
October 19, 2021
8
min read

Podcasting like a pro in 15 minutes

Noam Yadin
We sat down with John Lee Dumas who gave us a quick look at what he did (and continues to do!) to dominate the podcasting realm. From nailing time management (he literally works a total of 6 days a month) to current trends that can catapult you in the industry, you’ll definitely want to take some notes.
July 9, 2020
min read

Playing hardball: sports marketing during COVID-19

Daniel Conn
COVID-19 has been unprecedented in many ways - and we are still counting new records and measuring historical benchmarks as 2020 progresses. The professional sports industry is perhaps one of the few that was least-prepared for a worldwide pandemic such as this - but in equal measure has been one of the fastest to bounce back with an entirely new game.
September 10, 2020
min read

Message from the editor: On our passion for the passion economy

Elsie Bernaiche
2020 has thus far been defined by COVID-19, but in the history books we may very well refer to this year as a pivotal moment in economic development with the birth of the passion economy. 
October 27, 2021
8
min read

The power of plug-ins within a podcast hosting platform

Noam Yadin
We sat down with Craig Hewitt who took a deep dive into what it really means to be a podcast hosting and analytics platform, how to succeed with private podcasting, why monetizing podcasts with ads is “garbage” and the value of community within the podcast sphere.
July 2, 2020
min read

Brands on the rebound from their Facebook breakup

Shoshana Eilon
The big news rocking the marketing world this week is the growing list of brands who are boycotting Facebook ads, in response to the tech giant’s inadequate response to the hate speech on its platform. 
August 12, 2021
6
min read

How the pandemic saved beauty subscription boxes

Noam Yadin
Subscription boxes are nothing new - from meal prep services to gardening boxes, there’s a subscription box for just about anything and anyone. When the pandemic rolled around, consumers realized that they were about to spend a lot of time at home and it was an ideal time to dedicate to self-care. Unsurprisingly, this societal change positively impacted the beauty industry.
October 12, 2021
10
min read

A look into the metaverse future with Phil Ranta

Noam Yadin
We sat down with Phil Ranta to get the inside scoop about being a futurist in the bleeding edge tech realm, Wormhole Labs’ pivot from B2C to B2B due to COVID-19, the metaverse future, what brands should do today to get prepared and much much more.
October 14, 2021
9
min read

First podcast that got you hooked

Noam Yadin
You can tell a lot about a person from the podcast they choose to listen to, especially the one that got them hooked. Here are the podcasts that caused our Thought Leaders to fall down the rabbit hole of the podcast realm
October 5, 2021
10
min read

Everything you wanted to know about podcast adtech but were too afraid to ask, answered by Bryan Barletta

Noam Yadin
We sat down with Bryan Barletta to get the inside scoop about the current state of podcast adtech, everything from the golden metric to the biggest problems in the industry.
March 17, 2020
min read

6 innovative brands redefining the fitness world

Daniel Conn
Let's have a look at some of the fitness brands that are disrupting the industry with innovative technology and business model.
September 24, 2020
5
min read

Two quarters in: How has DTC done this summer?

Daniel Conn
The question we return to now is whether there would be a bounce back in Q3 2020.
September 26, 2021
10
min read

How asking ‘what did I do wrong?’ and ‘what can I do better next time’ led Andrew Warner to create the uber-successful Mixergy

Noam Yadin
What can you do better next time? What questions are you too afraid to ask and what methods should you use to dig deeper and find that million dollar question? We sat down with Andrew Warner, founder of Mixergy, who shared his insights, as well as tips & tricks about the marathon that is entrepreneurship.‍
August 4, 2021
5
min read

Deepening the data pool

by Daniel Conn
Exciting updates - welcome Twitch to ThoughtLeaders, we are transcribing more and more podcasts and creating more filter options
October 7, 2021
6
min read

Breaking down our newest feature - Aggregation filter

by Daniel Conn
News/politics related podcasts have thrived! Let’s take a look at 5 top players in the podcasting news world.
December 16, 2020
5
min read

The thought leader that got me through 2020

by Daniel Conn
We asked the ThoughtLeaders team to reflect on the content creators that stood out to them this year and helped to get them through. 
January 21, 2021
6
min read

New VIPs - Gamers

by Daniel Conn
We are excited to announce the addition of two up and coming gaming creators !
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