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Family channels are simply irresistible for viewers of all ages. It’s become common knowledge that family channels are able to make a lot of money on YouTube, but exactly how much is a lot? And where exactly is this money coming from?
New year, new-ly updated creator economy trend and predictions for 2023. From upcoming social media features to changes in content creator behaviors and mindsets, staying in the know in the creator economy industry is crucial.
What do you buy a content creator? We put together a holiday gift guide that highlights the perfect gift for pretty much any kind of creator - podcaster, blogger, YouTuber, TikToker, Instagram influencer, and more.
While a few brands make sure to create campaigns and partner with LGBTQ+ creators during Pride month, we wanted to highlight the brands that partner with this community all year round.
Mukbang continues to be extremely successful, and a handful of brands have tapped into this trend. Here's a look at which brands have successfully sponsored mukbang creators and why others should be following along.
In January, every news outlet that covers YouTube ran a story about how Baby Shark was the first video on the platform to surpass 10 billion views. But, there isn't just ONE Baby Shark video. Let's take a closer look at Baby Shark's competition.
It’s time to take a closer look at the ads that appeared in the Super Bowl, more specifically the advertisements that scored a touchdown. We will be breaking down the most talked about Super Bowl 2022 commercials, analyzing these brands, and looking at some of our favorite metrics.
