Industry Insights

We rank the top brands buying sponsorships on YouTube, podcasts and email newsletters across various industries and show how they stand out from the competition.
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September 20, 2021
10
min read

Everything you didn’t know about creator partnership at Twitch, with James Davidson

Noam Yadin
Get the inside scoop about Twitch from James Davidson, their Influencer Relations Manager. Listen to learn what it really means to be a full-time Twitcher, how brands can get started with Twitch partnerships, and much much more.
September 6, 2021
8
min read

The anatomy of a sponsorship

Tal Perry
ThoughtLeaders supports advertisers and content creators by providing sponsorship intelligence. We aim to help both groups by providing accurate sponsorship data. To do so, we transcribe millions of YouTube videos, podcasts, and Twitch streams every day and then detect and extract sponsorships. In this article, we'll take a closer look at how we do so, starting at the beginning - what exactly is a sponsorship and how can a machine detect one? 
March 1, 2020
4
min read

6 Wellness apps that use Podcast sponsorships to fuel their growth

David Tintner
Wellness is a new movement that is changing the way people look at their lives. The goal is to reduce stress and live a mindful life. Here are 6 apps that people are talking about the most in podcasts.
August 18, 2021
6
min read

CBD and YouTube: The love/hate relationship

Eitan Ellis
The world is becoming more modern and progressive which in turn is affecting how we view formerly taboo subjects in society, such as “drugs”. This has also had a significant impact on the advertising world - as CBD came more into the mainstream, YouTube was forced to follow suit.
March 5, 2020
5
min read

5 most talked about e-learning companies on Youtube

David Tintner
Online courses can be joined by anyone, from anywhere in the world. In today’s shifting world and economics, people are in a constant need to reinvent themself and continue learning new skills. With an increasing amount of content being created around self-improvement and with new skill development becoming an economy unto itself, Youtube is the perfect platform to reach people looking to educate themselves.
March 5, 2020
4
min read

5 Health brands using sponsorships to reach new customers

David Tintner
The online medicine industry is thriving. Consumers are asking for it and venture-capital fundings have exceeded hundreds of millions of dollars since 2017. This industry is perfect for content sponsorship, with their business models being almost exclusively direct-to-consumer where they can easily do offers and attribution on their marketing spend.
March 17, 2020
5
min read

5 cosmetic brands that successfully capitalized on beauty trends on YouTube

Daniel Conn
The beauty industry is ever-growing and has quickly managed to adapt to the online world.
March 17, 2020
min read

6 innovative brands redefining the fitness world

Daniel Conn
Let's have a look at some of the fitness brands that are disrupting the industry with innovative technology and business model.
April 8, 2020
min read

Cannabis Industry Trend Report

Elsie Bernaiche
The growth of the marijuana industry is undeniable, and although there are still several challenges facing these ‘green’ start-ups, we’ve already identified some early trends that brands can take advantage of to sidestep these obstacles to growth and gain traction in this burgeoning industry. 
April 29, 2020
min read

The VPN Wars

Daniel Conn
There has been an explosion in VPNs in the content we consume, driven in recent years by a tense and relentless battleground for VPN supremacy.This is…..the VPN wars
May 6, 2020
min read

Gaming Brands Trend Report

Elsie Bernaiche
Which brands have the playbook to sponsorships in gaming? Who is the champion of this league of legends? We’ve broken down some major trends in gaming content to give you insight into sponsorship trends and related brands that are modeling interesting and revenue-generating strategies.
June 25, 2020
min read

DTC through COVID, has the storm been weathered?

Daniel Conn
A lot has been said about DTC (Direct to Consumer) brands and their rise in popularity in recent years. They have consistently been major users of sponsorship in their marketing mix and through analyzing their sponsorship strategies from Q1 2019 through Q2 2020 we can see just what the trends of growth were YoY pre-COVID and how the pandemic impacted growth. 
July 2, 2020
min read

Brands on the rebound from their Facebook breakup

Shoshana Eilon
The big news rocking the marketing world this week is the growing list of brands who are boycotting Facebook ads, in response to the tech giant’s inadequate response to the hate speech on its platform. 
July 9, 2020
min read

Playing hardball: sports marketing during COVID-19

Daniel Conn
COVID-19 has been unprecedented in many ways - and we are still counting new records and measuring historical benchmarks as 2020 progresses. The professional sports industry is perhaps one of the few that was least-prepared for a worldwide pandemic such as this - but in equal measure has been one of the fastest to bounce back with an entirely new game.
July 16, 2020
min read

The self gifts that keep on giving

Daniel Conn
Subscription boxes as a business model have exploded in the past few years and it makes perfect sense. Every thing you can put on a delivery cadence is one more thing you don’t forget to buy and run out of just when the stores are closed.
August 27, 2020
min read

Discovering the right influencer discovery platform

Orli Levitt
A rundown of some of the best influencer discovery platforms on the market
September 10, 2020
min read

Message from the editor: On our passion for the passion economy

Elsie Bernaiche
2020 has thus far been defined by COVID-19, but in the history books we may very well refer to this year as a pivotal moment in economic development with the birth of the passion economy. 
February 25, 2021
5
min read

How to make a brand want to work with you again

Elsie Bernaiche
Here are a few tricks on how to make sure to get a repeat brand deal.
June 27, 2021
5
min read

How to advertise on podcasts

Shoshana Eilon
We look at how to advertise on podcasts with this step by step guide to getting started.
June 27, 2021
5
min read

How to get advertisers on your podcast

Shoshana Eilon
We look at how you can get advertisers on your podcast but targeting the relevant brands that will want to sponsor your show
July 7, 2021
7
min read

Esports is the fastest growing industry - can you keep up?

Elsie Bernaiche
The global Esports market is currently worth $1.08B and is expected to reach $1.62B by 2024! Esports is the fastest growing industry - can you keep up? Here's why you should be tapping into this industry and how to get started.
July 15, 2021
7
min read

What is the data saying will happen in eSports in 2021 and beyond?

Blake Zeve
eSports content is growing incredibly year after year, just let the data do the talking.
September 24, 2020
5
min read

Two quarters in: How has DTC done this summer?

Daniel Conn
The question we return to now is whether there would be a bounce back in Q3 2020.
July 28, 2021
5
min read

The current state of cryptocurrencies in podcasts

Daniel Conn
How is the content relating to cryptocurrency and cryptocurrency wallets represented on podcasts?
August 4, 2021
8
min read

The creator tools that helped build the world of content

Elsie Bernaiche
Each creator tool has its own niche and specialty and oftentimes creators need to use multiple tools to get the precise effect and result that makes their content special.
August 12, 2021
6
min read

How the pandemic saved beauty subscription boxes

Noam Yadin
Subscription boxes are nothing new - from meal prep services to gardening boxes, there’s a subscription box for just about anything and anyone. When the pandemic rolled around, consumers realized that they were about to spend a lot of time at home and it was an ideal time to dedicate to self-care. Unsurprisingly, this societal change positively impacted the beauty industry.
June 3, 2021
5
min read

ThoughtLeaders’ VIP Program: The newest additions

by Daniel Conn
Welcoming the newest additions to the ThoughtLeaders’ VIP Program! Our VIP program helps creators make profit from their high quality content.
August 4, 2021
5
min read

Deepening the data pool

by Daniel Conn
Exciting updates - welcome Twitch to ThoughtLeaders, we are transcribing more and more podcasts and creating more filter options
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