Industry Insights

We rank the top brands buying sponsorships on YouTube, podcasts and email newsletters across various industries and show how they stand out from the competition.
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September 24, 2020
5
min read

2 quarters in: How has DTC done this summer?

Daniel Conn
The question we return to now is whether there would be a bounce back in Q3 2020.
February 25, 2021
5
min read

How to make a brand want to work with you again

Elsie Bernaiche
Here are a few tricks on how to make sure to get a repeat brand deal.
March 5, 2020
4
min read

5 Health brands using sponsorships to reach new customers

David Tintner
The online medicine industry is thriving. Consumers are asking for it and venture-capital fundings have exceeded hundreds of millions of dollars since 2017. This industry is perfect for content sponsorship, with their business models being almost exclusively direct-to-consumer where they can easily do offers and attribution on their marketing spend.
April 8, 2020
min read

Cannabis Industry Trend Report

Elsie Bernaiche
The growth of the marijuana industry is undeniable, and although there are still several challenges facing these ‘green’ start-ups, we’ve already identified some early trends that brands can take advantage of to sidestep these obstacles to growth and gain traction in this burgeoning industry. 
April 29, 2020
min read

The VPN Wars

Daniel Conn
There has been an explosion in VPNs in the content we consume, driven in recent years by a tense and relentless battleground for VPN supremacy.This is…..the VPN wars
May 6, 2020
min read

Gaming Brands Trend Report

Elsie Bernaiche
Which brands have the playbook to sponsorships in gaming? Who is the champion of this league of legends? We’ve broken down some major trends in gaming content to give you insight into sponsorship trends and related brands that are modeling interesting and revenue-generating strategies.
June 25, 2020
min read

DTC through COVID, has the storm been weathered?

Daniel Conn
A lot has been said about DTC (Direct to Consumer) brands and their rise in popularity in recent years. They have consistently been major users of sponsorship in their marketing mix and through analyzing their sponsorship strategies from Q1 2019 through Q2 2020 we can see just what the trends of growth were YoY pre-COVID and how the pandemic impacted growth. 
July 2, 2020
min read

Brands on the rebound from their Facebook breakup

Shoshana Eilon
The big news rocking the marketing world this week is the growing list of brands who are boycotting Facebook ads, in response to the tech giant’s inadequate response to the hate speech on its platform. 
July 9, 2020
min read

Playing hardball: sports marketing during COVID-19

Daniel Conn
COVID-19 has been unprecedented in many ways - and we are still counting new records and measuring historical benchmarks as 2020 progresses. The professional sports industry is perhaps one of the few that was least-prepared for a worldwide pandemic such as this - but in equal measure has been one of the fastest to bounce back with an entirely new game.
July 16, 2020
min read

The self gifts that keep on giving

Daniel Conn
Subscription boxes as a business model have exploded in the past few years and it makes perfect sense. Every thing you can put on a delivery cadence is one more thing you don’t forget to buy and run out of just when the stores are closed.
August 27, 2020
min read

Discovering the right influencer discovery platform

Orli Levitt
A rundown of some of the best influencer discovery platforms on the market
September 10, 2020
min read

Message from the editor: On our passion for the passion economy

Elsie Bernaiche
2020 has thus far been defined by COVID-19, but in the history books we may very well refer to this year as a pivotal moment in economic development with the birth of the passion economy. 
March 17, 2020
min read

6 innovative brands redefining the fitness world

Daniel Conn
Let's have a look at some of the fitness brands that are disrupting the industry with innovative technology and business model.
March 17, 2020
min read

5 cosmetic brands that successfully capitalized on beauty trends on YouTube

Daniel Conn
The beauty industry is ever-growing and has quickly managed to adapt to the online world.
March 5, 2020
min read

5 most talked about e-learning companies on Youtube

David Tintner
Online courses can be joined by anyone, from anywhere in the world. In today’s shifting world and economics, people are in a constant need to reinvent themself and continue learning new skills. With an increasing amount of content being created around self-improvement and with new skill development becoming an economy unto itself, Youtube is the perfect platform to reach people looking to educate themselves.
March 1, 2020
min read

6 Wellness apps that use Podcast sponsorships to fuel their growth

David Tintner
Wellness is a new movement that is changing the way people look at their lives. The goal is to reduce stress and live a mindful life. Here are 6 apps that people are talking about the most in podcasts.
March 25, 2021
3
min read

Welcoming Content Intelligence to ThoughtLeaders

by Daniel Conn
Introducing the NEW Trends report
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