Industry Insights

Here’s a few tricks on how to make sure to get a repeat relationship

The question we return to now is whether there would be a bounce back in Q3 2020.

The growth of the marijuana industry is undeniable, and although there are still several challenges facing these ‘green’ start-ups, we’ve already identified some early trends that brands can take advantage of to sidestep these obstacles to growth and gain traction in this burgeoning industry. 

There has been an explosion in VPNs in the content we consume, driven in recent years by a tense and relentless battleground for VPN supremacy.This is…..the VPN wars

Which brands have the playbook to sponsorships in gaming? Who is the champion of this league of legends? We’ve broken down some major trends in gaming content to give you insight into sponsorship trends and related brands that are modeling interesting and revenue-generating strategies.

A lot has been said about DTC (Direct to Consumer) brands and their rise in popularity in recent years. They have consistently been major users of sponsorship in their marketing mix and through analyzing their sponsorship strategies from Q1 2019 through Q2 2020 we can see just what the trends of growth were YoY pre-COVID and how the pandemic impacted growth. 

The big news rocking the marketing world this week is the growing list of brands who are boycotting Facebook ads, in response to the tech giant’s inadequate response to the hate speech on its platform. 

COVID-19 has been unprecedented in many ways - and we are still counting new records and measuring historical benchmarks as 2020 progresses. The professional sports industry is perhaps one of the few that was least-prepared for a worldwide pandemic such as this - but in equal measure has been one of the fastest to bounce back with an entirely new game.