No more influencer marketing headaches

We offer influencer marketing at its most efficient and most effective. Talk to us about scaling your YouTube partnerships and using quality content to grow your business.

A YouTube symbol surrounded by arrows

Cherry-picking the best channels

Instantly book your next partnerships using our network of top YouTubers. We help you find creators who make amazing content that fits all of your requirements. We use high-level content analysis to identify the content that matches your messaging. Our platform makes it easy to reach out, negotiate and start working with their channel.

Start matching with creators

Campaign planning made easy

We offer all the tools you need to take you through the entire campaign journey. From our user-friendly campaign management platform, to personal assistance from our expert team, we can find a model that suits your needs and remove all the headaches from working with creators.

Data-backed decisions

Use our data to transform your digital marketing strategy. We help you understand the data around all aspects of the influencer marketing industry, so you can make smart partnership decisions and eliminate risk. Our platform is built on advanced data insights, so you can make sure every campaign you work on is successful and stay ahead of your competition.

Why should brands use ThoughtLeaders

Frequently Asked Questions:

Do you offer campaign management services?

Yes - we can look after all of the aspects of your influencer marketing campaign. You can learn more about our media buying and campaign management services here.

How can I reach my target audience?

We use advanced keyword matching and demographic filtering to find you creators who speak directly to your target audience. Click here to let us know more about the target audience you are looking to reach and out matching technology can do the rest.

How much should I pay for an ad integration?

Our campaign management team can help to manage your budget and make sure you don’t overpay for your content partnerships. You can also use our YouTube and Podcast rate calculators to get a rough idea of standard industry pricing for any individual channel.

What does a sponsorship look like?

You know when your favorite YouTuber says “This video is brought to you by X”? That’s a sponsorship. 

Sponsorships look slightly different on every platform and every channel, but typically on YouTube the creator will spend 30-90 seconds of the video talking about their brand sponsor, showing off their product or website, and giving a personal recommendation. Usually, they will also include a link to the product right at the top of the video description, making it easy for their audience to click through and buy.

I’ve never run an influencer marketing campaign before - how should I get started?

Before you get started with influencer marketing, we advise that you evaluate whether this strategy will work for your brand. Influencer marketing has become a popular buzzword, but is NOT a one size fits all - for companies that are targeting customers in a highly specific location or job role, you might be better off using other tactics for reaching your audience. We make sure that influencer marketing is a strong fit for every brand we work with, to make sure we are setting our clients up for success. 

Once you feel confident that working with creators is going to help promote your brand, we can help you to take your first steps into influencer marketing. Check out this blog post that guides you through the process.

What do I need to provide to the creators?

Creators will expect to receive talking points to help guide how to describe your product and what selling points they should be emphasizing. You will also need to provide a link and promo code (if applicable) so that creators can direct their audience to the right place to buy your product. In some cases, you might also want to send the creators a free sample of your product for them to feature in the ad, and share their personal experience with their audience. 
The last thing you will need to provide is payment. We only work with brands who pay creators for their work.

Do I get creative approval over the ads that I’m paying for?

Yes, every ad will be sent to you for approval before going live, and you can ask the creator to make any necessary edits.

How do I make sure the creators are trustworthy?

We vet each and every creator that we propose for your brand campaigns. Your payment doesn't reach the creators until the ads go live, so you won’t waste money working with influencers who never deliver.

What are the indicators that a channel will be successful?

We look at each creator’s channel metrics, their audience demographics and their sponsorship track record. Indicators of success are a high engagement rate on their content, a close match between their primary audience and your brand’s target demographic, and repeat relationships with previous brand sponsors.

Do you work with agencies?

Yes, we work closely with a number of agencies. To understand how best we can collaborate with your agency, please book a call and we’d be happy to discuss further.