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Let’s take a closer look at media buying, specifically in the creator economy, and why brands should consider tapping into influencer marketing agencies.
Over the last few years, there has been a significant increase in brands tapping into YouTube sponsorships. And, according to the latest statistics, brands are seeing successful results through this marketing strategy.
There is a lot of interest surrounding True Crime podcasts from both listeners and brands. But what makes the True Crime niche hard to resist, and what are the top brands that sponsor True Crime podcasts?
As a brand, you might be thinking - is it really worth sponsoring Nerd Culture channels? Even going as far as questioning whether this genre has enough interest and viewers. Well, the answer is yes.
On what platform should your brand promote on? What type of content is your target audience consuming? What is influencer marketing budget? And, a big one - should you integrate with micro influencers or macro influencers?
In order to succeed with podcast advertising, the promoted content has to be advertised correctly. We collaborated with Sounds Profitable to highlight what makes a good podcast ad by breaking down real examples from popular podcasts.
