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Tips for Marketers

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January 20, 2022
9
min read

The anatomy of an ad: HelloFresh x Chatty Broads

Noam Yadin
In order to succeed with podcast advertising, the promoted content has to be advertised correctly. We collaborated with Sounds Profitable to highlight what makes a good podcast ad by breaking down real examples from popular podcasts.
January 20, 2022
8
min read

Marketing toolbox: The tools you need to be using in 2022

Noam Yadin
Whether you are new to the industry or simply want to revamp your current tools, here are the top marketing tools you need to be using in 2022.
January 19, 2022
8
min read

Your guide to newsletter advertising

Noam Yadin
Everything you need to know about newsletter advertising
January 13, 2022
9
min read

The anatomy of an ad: BetterHelp x Gals on the Go

Noam Yadin
In order to succeed with podcast advertising, the promoted content has to be advertised correctly. We collaborated with Sounds Profitable to highlight what makes a good podcast ad by breaking down real examples from popular podcasts.
January 6, 2022
9
min read

The anatomy of an ad: Pocket x Slow Burn

Shoshana Eilon
In order to succeed with podcast advertising, the promoted content has to be advertised correctly. We collaborated with Sounds Profitable to highlight what makes a good podcast ad by breaking down real examples from popular podcasts.
September 30, 2020
5
min read

The Language of Success - How to measure your online campaign

Elsie Bernaiche
These are the fundamentals, or ABCs, of marketing.
October 8, 2020
5
min read

Repetition, Repetition, Repetition: How to tell if a brand's sponsorship strategy is successful

Elsie Bernaiche
When coming up with a sponsored content strategy that works, it’s not enough to just look at the success of individual channels. Once you’ve found what works, it’s time to look at how to make these results replicable and scalable. 
August 6, 2020
min read

A little competition never hurt anyone

Shoshana Eilon
Here are some fail-safe strategies for learning from your competitor’s sponsorship history
July 21, 2021
8
min read

Why do creators turn down brand integrations?

Max Rochman
Let’s dive into why creators might not want to feature an advertisement on a specific video/channel.
July 21, 2021
10
min read

Everything you wanted to know about gaming on YouTube but were too afraid to ask

Noam Yadin
Let’s dive into why creators might not want to feature an advertisement on a specific video/channel.
November 12, 2020
7
min read

Why your marketing budget should include brand partnerships & sponsorships in 2021

Elsie Bernaiche
An in-depth research on why brand partnerships and sponsored content are well worth your investment.
December 1, 2021
7
min read

Advertising on YouTube: Programmatic VS Sponsored

Isabelle Rose
According to McKinsey's 2021 holiday survey, 57% of shoppers say that YouTube has influenced their buying decisions. That means you definitely want to use YouTube to reach customers and tell people about your brand. The only question is: what method of advertising should you use?
June 15, 2021
5
min read

Is podcast advertising effective?

Shoshana Eilon
We look at whether podcast advertising is effective, with examples of studies and brand strategies that show us that this kind of advertising really works.
August 20, 2020
min read

Can you really get catfished in marketing?

Elsie Bernaiche
If you’re looking to avoid having the awkward conversation with your boss as to why you spent $10,000 on instagrambots last quarter, we’re here to break down the signs of a fake influencer, how to avoid them, and how to go one step further and vet your creators systematically to get the most out of every marketing dollar your brand spends. 
August 6, 2020
min read

Influencer Marketing Checklist

Elsie Bernaiche
This checklist covers the basics of marketing strategy all the way to tracking and measuring results and everything in between - you’re welcome <3 
May 13, 2020
min read

Trial, discount or brand: How does B2B work in sponsored content?

Daniel Conn
Do business decision-makers listen to podcasts? How do you reach fortune 500 CEOs? This week we explore how B2B works in sponsored content.
November 4, 2020
5
min read

Everything you wanted to know about podcasts but were afraid to ask

Daniel Conn
As more and more brands look to podcast sponsorship and more and more podcasters seek to make a living from it, here are some key elements you need to know
June 15, 2021
5
min read

How much does it cost to advertise on podcasts?

Shoshana Eilon
We provide some guidelines for the basic cost for advertising on podcasts, and look at the different kinds of pricing models that are generally available for podcasts.
September 3, 2020
min read

How to Vet an Influencer: a performance-based approach

Elsie Bernaiche
At ThoughtLeaders, we're inspired by the power of influencer marketing, so we've made it our mission to help everyone from creators, talent managers, and marketers alike find the right relationships that drive success. We'll get you up to speed on executing the most ROI-efficient influencer campaigns and how to address your brand's unique needs. Click thru to read more.
June 17, 2021
5
min read

Why advertise on podcasts

Shoshana Eilon
We look at the reasons why you should advertise on podcasts and how you can get started.
November 3, 2021
5
min read

With so many consumer finance 'gurus' out there, who should you trust?

Blake Zeve
The internet is filled with finance 'guru's. But, as a brand, how do you know who you should actually partner with?
June 18, 2020
min read

Taking Pride, Not Accepting Pinkwashing

Shoshana Eilon
Each year, there are companies whose attempts at some kind of Pride marketing smack of lazy pinkwashing. The campaigns that are guilty of this misstep are the ones that make tokenistic use of the LGBTQ+ struggle or provide a very shallow picture of what Pride actually represents. When brands get this wrong, at best they sound disingenuous, and at worse, they actively insult the community they are aiming to support.
August 4, 2021
5
min read

Deepening the data pool

by Daniel Conn
Exciting updates - welcome Twitch to ThoughtLeaders, we are transcribing more and more podcasts and creating more filter options
October 7, 2021
6
min read

Breaking down our newest feature - Aggregation filter

by Daniel Conn
News/politics related podcasts have thrived! Let’s take a look at 5 top players in the podcasting news world.
December 16, 2020
5
min read

The thought leader that got me through 2020

by Daniel Conn
We asked the ThoughtLeaders team to reflect on the content creators that stood out to them this year and helped to get them through. 
January 21, 2021
6
min read

New VIPs - Gamers

by Daniel Conn
We are excited to announce the addition of two up and coming gaming creators !
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