Tips for Marketers

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September 30, 2020
5
min read

The Language of Success - How to measure your online campaign

Elsie Bernaiche
These are the fundamentals, or ABCs, of marketing.
October 8, 2020
5
min read

Repetition, Repetition, Repetition: How to tell if a brand's sponsorship strategy is successful

Elsie Bernaiche
When coming up with a sponsored content strategy that works, it’s not enough to just look at the success of individual channels. Once you’ve found what works, it’s time to look at how to make these results replicable and scalable. 
November 12, 2020
5
min read

Why your marketing budget should include brand partnerships & sponsorships in 2021

Elsie Bernaiche
An in-depth research on why brand partnerships and sponsored content are well worth your investment.
November 4, 2020
5
min read

Everything you wanted to know about Podcasts but were afraid to ask

Daniel Conn
As more and more brands look to podcast sponsorship and more and more podcasters seek to make a living from it, here are some key elements you need to know
May 13, 2020
min read

Trial, discount or brand: How does B2B work in sponsored content?

Daniel Conn
Do business decision-makers listen to podcasts? How do you reach fortune 500 CEOs? This week we explore how B2B works in sponsored content.
June 18, 2020
min read

Taking Pride, Not Accepting Pinkwashing

Shoshana Eilon
Each year, there are companies whose attempts at some kind of Pride marketing smack of lazy pinkwashing. The campaigns that are guilty of this misstep are the ones that make tokenistic use of the LGBTQ+ struggle or provide a very shallow picture of what Pride actually represents. When brands get this wrong, at best they sound disingenuous, and at worse, they actively insult the community they are aiming to support.
August 6, 2020
min read

A little competition never hurt anyone

Shoshana Eilon
Here are some fail-safe strategies for learning from your competitor’s sponsorship history
August 6, 2020
min read

Influencer Marketing Checklist

Elsie Bernaiche
This checklist covers the basics of marketing strategy all the way to tracking and measuring results and everything in between - you’re welcome <3 
August 20, 2020
min read

Can you really get catfished in marketing?

Elsie Bernaiche
If you’re looking to avoid having the awkward conversation with your boss as to why you spent $10,000 on instagrambots last quarter, we’re here to break down the signs of a fake influencer, how to avoid them, and how to go one step further and vet your creators systematically to get the most out of every marketing dollar your brand spends. 
September 3, 2020
min read

How to Vet an Influencer: a performance-based approach

Elsie Bernaiche
At ThoughtLeaders, we're inspired by the power of influencer marketing, so we've made it our mission to help everyone from creators, talent managers, and marketers alike find the right relationships that drive success. We'll get you up to speed on executing the most ROI-efficient influencer campaigns and how to address your brand's unique needs. Click thru to read more.
March 25, 2021
3
min read

Welcoming Content Intelligence to ThoughtLeaders

by Daniel Conn
Introducing the NEW Trends report
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