An in-depth research on why brand partnerships and sponsored content are well worth your investment.

Do business decision-makers listen to podcasts? How do you reach fortune 500 CEOs? This week we explore how B2B works in sponsored content.

Each year, there are companies whose attempts at some kind of Pride marketing smack of lazy pinkwashing. The campaigns that are guilty of this misstep are the ones that make tokenistic use of the LGBTQ+ struggle or provide a very shallow picture of what Pride actually represents. When brands get this wrong, at best they sound disingenuous, and at worse, they actively insult the community they are aiming to support.

Here are some fail-safe strategies for learning from your competitor’s sponsorship history

This checklist covers the basics of marketing strategy all the way to tracking and measuring results and everything in between - you’re welcome <3 

If you’re looking to avoid having the awkward conversation with your boss as to why you spent $10,000 on instagrambots last quarter, we’re here to break down the signs of a fake influencer, how to avoid them, and how to go one step further and vet your creators systematically to get the most out of every marketing dollar your brand spends. 

At ThoughtLeaders, we're inspired by the power of influencer marketing, so we've made it our mission to help everyone from creators, talent managers, and marketers alike find the right relationships that drive success. We'll get you up to speed on executing the most ROI-efficient influencer campaigns and how to address your brand's unique needs. Click thru to read more.

These are the fundamentals, or ABCs, of marketing.

When coming up with a sponsored content strategy that works, it’s not enough to just look at the success of individual channels. Once you’ve found what works, it’s time to look at how to make these results replicable and scalable. 

We look at the reasons why you should advertise on podcasts and how you can get started.

We provide some guidelines for the basic cost for advertising on podcasts, and look at the different kinds of pricing models that are generally available for podcasts.

We look at whether podcast advertising is effective, with examples of studies and brand strategies that show us that this kind of advertising really works.

As more and more brands look to podcast sponsorship and more and more podcasters seek to make a living from it, here are some key elements you need to know

Let’s dive into why creators might not want to feature an advertisement on a specific video/channel.

Let’s dive into why creators might not want to feature an advertisement on a specific video/channel.