Tips for Marketers

An in-depth research on why brand partnerships and sponsored content are well worth your investment.

As more and more brands look to podcast sponsorship and more and more podcasters seek to make a living from it, here are some key elements you need to know

These are the fundamentals, or ABCs, of marketing.

When coming up with a sponsored content strategy that works, it’s not enough to just look at the success of individual channels. Once you’ve found what works, it’s time to look at how to make these results replicable and scalable. 

Do business decision-makers listen to podcasts? How do you reach fortune 500 CEOs? This week we explore how B2B works in sponsored content.

Each year, there are companies whose attempts at some kind of Pride marketing smack of lazy pinkwashing. The campaigns that are guilty of this misstep are the ones that make tokenistic use of the LGBTQ+ struggle or provide a very shallow picture of what Pride actually represents. When brands get this wrong, at best they sound disingenuous, and at worse, they actively insult the community they are aiming to support.

Here are some fail-safe strategies for learning from your competitor’s sponsorship history

This checklist covers the basics of marketing strategy all the way to tracking and measuring results and everything in between - you’re welcome <3