Branded Content Insights

ThoughtLeaders ranks and analyzes brands that use sponsorships to power their marketing. We discuss our analysis and share insights about branded content, native sponsorships and the advertising industry.

Content Trend Reports

Trends to watch in 2021

January 20, 2021
What will the biggest marketing trends be in 2021?

The single most important factor in successful sponsorship

December 30, 2020
Sponsorship Marketing has become an industry. But what does the data reveal?

What do content creators care about? 

December 30, 2020
A few months ago, we started a survey to talk to content creators, and find out what their experiences have been like over the past year, from the impact of Covid-19 to the ongoing headaches of securing brand sponsors. 
All Content Trend Reports →

Brand Stories

Case Study:

January 20, 2021
Deep dive into Brilliant's marketing strategy

Audible shows us what success sounds like

January 20, 2021
Let’s take a deeper look at the growth of podcasts and audio sites to gain a broader understanding of the relevance of Audible as a service. 

Case study: Scentbird

January 14, 2021
Case study of Scentbird's sponsorship strategy
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Brand Sponsorship Leaders

6 innovative brands redefining the fitness world

March 24, 2020
Let's have a look at some of the fitness brands that are disrupting the industry with innovative technology and business model.

5 cosmetic brands that successfully capitalized on beauty trends on YouTube

March 24, 2020
The beauty industry is ever-growing and has quickly managed to adapt to the online world.

5 most talked about e-learning companies on Youtube

March 12, 2020
Online courses can be joined by anyone, from anywhere in the world. In today’s shifting world and economics, people are in a constant need to reinvent themself and continue learning new skills. With an increasing amount of content being created around self-improvement and with new skill development becoming an economy unto itself, Youtube is the perfect platform to reach people looking to educate themselves.
All Brand Sponsorship Leaders Lists →

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