Branded Content Insights

ThoughtLeaders ranks and analyzes brands that use sponsorships to power their marketing. We discuss our analysis and share insights about branded content, native sponsorships and the advertising industry.

Content Trend Reports

How to get more views on YouTube with Google Trends 

November 26, 2020
Today, we’re going to find out how by using Google trends we can find your next content idea and along with the ThoughtLeaders platform we’ll show you how valuable this info can be. 

How to Vet an Influencer: a performance-based approach

November 20, 2020
At ThoughtLeaders, we're inspired by the power of influencer marketing, so we've made it our mission to help everyone from creators, talent managers, and marketers alike find the right relationships that drive success. We'll get you up to speed on executing the most ROI-efficient influencer campaigns and how to address your brand's unique needs. Click thru to read more.

Why your marketing budget should include brand partnerships & sponsorships in 2021

November 12, 2020
An in-depth research on why brand partnerships and sponsored content are well worth your investment.
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Brand Stories

More than just ice cream: Ben & Jerry’s and the marketing revolution

November 20, 2020
The inside scoop on how Ben & Jerry's achieves brand awareness success!

Raycon, a rising star in influencer marketing

November 20, 2020
Raycon launched into the industry, quickly outpacing their more established competitors specifically through the use of sponsored content. Raycon is dominating 3 of the 4 major content verticals that we are seeing an ROI for audio brands across YouTube and podcast primarily. Raycon has also identified other brands that appeal to Raycon’s target consumer, such as Squarespace and Skillshare, and are optimizing their brand messaging through sponsoring only the top performing channels for these brands.

Our take on the Streamy Award nominees for Creator of the Year

November 6, 2020
We’ve done a thorough analysis of each one of the top 10 nominees for Creator of the Year to show you their strategies to success.
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Brand Sponsorship Leaders

6 innovative brands redefining the fitness world

March 24, 2020
Let's have a look at some of the fitness brands that are disrupting the industry with innovative technology and business model.

5 cosmetic brands that successfully capitalized on beauty trends on YouTube

March 24, 2020
The beauty industry is ever-growing and has quickly managed to adapt to the online world.

5 most talked about e-learning companies on Youtube

March 12, 2020
Online courses can be joined by anyone, from anywhere in the world. In today’s shifting world and economics, people are in a constant need to reinvent themself and continue learning new skills. With an increasing amount of content being created around self-improvement and with new skill development becoming an economy unto itself, Youtube is the perfect platform to reach people looking to educate themselves.
All Brand Sponsorship Leaders Lists →

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