Branded Content Insights

ThoughtLeaders ranks and analyzes brands that use sponsorships to power their marketing. We discuss our analysis and share insights about branded content, native sponsorships and the advertising industry.

Content Trend Reports

Discovering the right influencer discovery platform

September 18, 2020
A rundown of some of the best influencer discovery platforms on the market

Monkey see, monkey do: the rise of influencers and the "How To" video

September 15, 2020
How To content is a foundational element of digital media and is only continuing to gain traction. For many communities that lack traditional resources, this content is vital for learning and gaining new skills. We’ve seen just how much traffic has been driven to online learning, certifications, and alternatives to university as the COVID pandemic eats into the typical academic calendar.

Can you really get catfished in marketing?

September 15, 2020
If you’re looking to avoid having the awkward conversation with your boss as to why you spent $10,000 on instagrambots last quarter, we’re here to break down the signs of a fake influencer, how to avoid them, and how to go one step further and vet your creators systematically to get the most out of every marketing dollar your brand spends. 
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Brand Stories

ThredUp - Creating Conscious Consumers One T-Shirt At A Time 

September 3, 2020
While most retailers took a massive hit as a result of COVID-19, thredUP is one of the few companies that came out on top. Check out this article to learn more about how this company is making a splash in both the world of sustainable fashion and sponsorships!

Raycon, a rising star in influencer marketing

August 3, 2020
Raycon launched into the industry, quickly outpacing their more established competitors specifically through the use of sponsored content. Raycon is dominating 3 of the 4 major content verticals that we are seeing an ROI for audio brands across YouTube and podcast primarily. Raycon has also identified other brands that appeal to Raycon’s target consumer, such as Squarespace and Skillshare, and are optimizing their brand messaging through sponsoring only the top performing channels for these brands.

BarkBox: Finding a Dog-Shaped Silver Lining to COVID-19

July 30, 2020
The combination of new dog owners and existing pet owners being forced to stay home throughout the COVID-19 crisis created a perfect opportunity for BarkBox to shine. Like many DTC companies and other subscription-based services, BarkBox saw an increase in business as their service which was once deemed as merely a more convenient option to going to the store became a way for people to stay safe. As BarkBox’s business increased in March, so did their presence online.
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Brand Sponsorship Leaders

6 innovative brands redefining the fitness world

March 24, 2020
Let's have a look at some of the fitness brands that are disrupting the industry with innovative technology and business model.

5 cosmetic brands that successfully capitalized on beauty trends on YouTube

March 24, 2020
The beauty industry is ever-growing and has quickly managed to adapt to the online world.

5 most talked about e-learning companies on Youtube

March 12, 2020
Online courses can be joined by anyone, from anywhere in the world. In today’s shifting world and economics, people are in a constant need to reinvent themself and continue learning new skills. With an increasing amount of content being created around self-improvement and with new skill development becoming an economy unto itself, Youtube is the perfect platform to reach people looking to educate themselves.
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