Branded Content Insights

ThoughtLeaders ranks and analyzes brands that use sponsorships to power their marketing. We discuss our analysis and share insights about branded content, native sponsorships and the advertising industry.
November 19, 2021
10
min read

Dislikes disappearing on YouTube: What does this mean for viewers, creators and brands

Noam Yadin
YouTube has recently announced that they are making the dislike count private (only visible for the specific creator) in order to protect creators - but this button shows a lot more than just a thumbs down for viewers, creators and brands. However, YouTube has seemingly not considered what the 'thumbs down' tells us about audience behavior on YouTube and how this varies across different types of content. ‍
October 21, 2020
5
min read

Shhh..keep this sponsorship category quiet

Daniel Conn
In this report we’re going to be looking at the commercial side of ASMR and why it may be too good a category for brands for us to keep quiet about.
June 25, 2020
min read

How Buzzfeed killed the Celebrity Chef: The Rise of Tasty

Shoshana Eilon
The overhead shot has long been the preferred framing for Instagram’s army of foodies, as you’ll know if you’ve even found yourself at brunch surrounded by micro-influencers standing on chairs to capture their food at the perfect angle. Somewhere along the way, someone decided that this framing could work not just for the finished product but for the food prep itself. That’s when Tasty, the Buzzfeed food channel, stepped onto the scene and became an internet phenomenon. 
October 21, 2021
9
min read

Canva's playbook for organic coverage

Shoshana Eilon
From their easy-to-use interface (that doesn’t require a graphic design background) to their video editing tools, it’s safe to say that Canva has created a killer product that attracts the right people. Canva received 27M impressions for the brand, pretty much for free - without spending money on content sponsorships. We’re going to look at how this brand achieved this impressive coverage through organic mentions alone. 
September 22, 2021
6
min read

One link to rule them all: The story of amzn.to

Daniel Conn
Amzn.to is the shortened link for the Amazon Associates program, the driver of the world's biggest affiliate program. In this piece we will be diving into the story of this link, how its dominance has grown to be the one link to rule them all.
March 12, 2020
8
min read

Why is no one talking about Quibi?

Daniel Conn
In the ever growing Game of Thrones that is the streaming wars that are just getting going and are looking likely to dominate the next decade, there is a new player that everyone is talking about - Quibi. But, is it really a major player in the field?
December 1, 2021
7
min read

A-Z guide to the cookie-less future

Noam Yadin
With the decline of cookies and the move towards new kinds of digital advertising, there are a host of new terms for you to get your head around. We decided to break down the most important and helpful abbreviations to help you to navigate the new challenges of digital marketing - think of it as your go-to cookies abbreviation dictionary.
December 1, 2021
10
min read

Check My Ads dove into the online disinformation crises and took on the digital wild west - the ad industry

Noam Yadin
We sat down with Check My Ads co-founders, Claire Atkin and Nandini Jammi, who noticed a huge increase in brands' digital advertisements appearing on websites that they didn’t intend their marketing efforts to support. They were also alarmed with the role digital advertising played in spreading disinformation. Jammi and Atkin exposed the stem of the issue, clarified their roles in the system (for all those trolls in the back), explained what brands can do today to double check their marketing efforts and highlighted the power brands have if they work together. ‍
November 25, 2021
7
min read

Ad blockers offer advertisers a creative opportunity

Shoshana Eilon
Ad blockers represent a technology that challenges this status quo, allowing users to enjoy a different kind of internet experience - without excessive ads or data tracking. Essentially, ad blockers show people what a cookie-free internet could look like.
December 1, 2021
7
min read

A-Z guide to the cookie-less future

Noam Yadin
With the decline of cookies and the move towards new kinds of digital advertising, there are a host of new terms for you to get your head around. We decided to break down the most important and helpful abbreviations to help you to navigate the new challenges of digital marketing - think of it as your go-to cookies abbreviation dictionary.
December 1, 2021
7
min read

Advertising on YouTube: Programmatic VS Sponsored

Isabelle Rose
According to McKinsey's 2021 holiday survey, 57% of shoppers say that YouTube has influenced their buying decisions. That means you definitely want to use YouTube to reach customers and tell people about your brand. The only question is: what method of advertising should you use?
December 1, 2021
10
min read

Check My Ads dove into the online disinformation crises and took on the digital wild west - the ad industry

Noam Yadin
We sat down with Check My Ads co-founders, Claire Atkin and Nandini Jammi, who noticed a huge increase in brands' digital advertisements appearing on websites that they didn’t intend their marketing efforts to support. They were also alarmed with the role digital advertising played in spreading disinformation. Jammi and Atkin exposed the stem of the issue, clarified their roles in the system (for all those trolls in the back), explained what brands can do today to double check their marketing efforts and highlighted the power brands have if they work together. ‍
November 25, 2021
10
min read

YouTubers we're thankful for in 2021

Noam Yadin
It’s safe to say that just about everyone had an “I need a break to just catch my breath” moment (or two) this year and depended on quality content to turn to during those happy, difficult, or confusing times.
November 25, 2021
7
min read

Ad blockers offer advertisers a creative opportunity

Shoshana Eilon
Ad blockers represent a technology that challenges this status quo, allowing users to enjoy a different kind of internet experience - without excessive ads or data tracking. Essentially, ad blockers show people what a cookie-free internet could look like.
November 24, 2021
10
min read

What college athletes and brands should know about NCAA regulations and NIL with Darren Heitner

Noam Yadin
As one of the most respected sports law professionals, Darren Heitner has great, first-hand insight into the recent change in NCAA rules regarding athletes’ ability to earn money for their name, image, and likeness. Heitner breaks down NCAA’s past NIL regulations, the current state of student-athletes ability to profit off their NIL, and how college athletes and brands should take advantage of this new opportunity.
November 19, 2021
10
min read

Dislikes disappearing on YouTube: What does this mean for viewers, creators and brands

Noam Yadin
YouTube has recently announced that they are making the dislike count private (only visible for the specific creator) in order to protect creators - but this button shows a lot more than just a thumbs down for viewers, creators and brands. However, YouTube has seemingly not considered what the 'thumbs down' tells us about audience behavior on YouTube and how this varies across different types of content. ‍
November 18, 2021
7
min read

The contextual advertising revolution

Shoshana Eilon
Here’s everything you need to know about how contextual advertising works, why it matters, and how your brand can take advantage of this huge shift in how marketers are reaching their audience.
November 18, 2021
7
min read

What the Twitch leak really reveals about streamers salaries

Max Rochman
The information released in the leaked Twitch data illuminates not only the extent that creators can make on the platform but also foreshadows potential content trends and outlines certain expectations for creators and their audience.
November 11, 2021
8
min read

Breaking down first, second and third-party cookies

Shoshana Eilon
Google has announced that it will be banning all third-party cookies by 2023. This decision means that advertisers across the world are left in the lurch, and need to seriously rethink many of the digital advertising strategies they have relied on up to now. So what's next? This article dives into the difference between first, second and third party cookies, and looks at what alternatives come to replace them.
November 9, 2021
10
min read

Behind-the-scenes look at the creator economy with leading force in the industry, Underscore talent Co-Founder, Dan Weinstein

Noam Yadin
Dan Weinstein has been in the creator space since the beginning, playing in the ‘creator economy sandbox’ before it was even really known as, well, creator economy. Weinstein is the co-founder of Underscore Talent, a next-generation talent management company that focuses on helping today’s content creators leverage their talent and influence. He takes a deep dive into what led him, and his partners Michael Green and Reza Izad, to found the newly formed management company, where he sees the creator economy heading, how creators can utilize their social influence to catapult into more opportunities and why brands should continue leaning into the world of influencer marketing.
November 3, 2021
8
min read

Cookies vs. creators: The crucial role creators will play in the cookie-less future

Noam Yadin
With 2022 just around the corner, it's almost time for 'new year, new...tactics' - let's take a closer look at the crucial role content creators will play in the cookie-less future.
November 3, 2021
5
min read

With so many consumer finance 'gurus' out there, who should you trust?

Blake Zeve
The internet is filled with finance 'guru's. But, as a brand, how do you know who you should actually partner with?
November 3, 2021
10
min read

From hotel chef manager to YouTube chef creator - an inside look at being a hungry content creator

Noam Yadin
ChefPK, who has 274K subscribers, shared with us what it’s really like to be a content creator on YouTube, touching on how he continues to weave his hotel chef manager experiences into the wild west of YouTube, sharing major YouTube secrets and insider tips, and giving aspiring creators tools for success.
October 28, 2021
10
min read

What we learned about the cookie-less revolution this month - October 2021

Shoshana Eilon
A new era is dawning for the web, and it's one where the all-encompassing cookies used by web browsers to track users around the internet are about to get a major kick in the teeth. Even though Google has pushed back its own deadline for stamping out third-party cookies from 2022 to 2023, the end is on the horizon. 
October 27, 2021
8
min read

The power of plug-ins within a podcast hosting platform

Noam Yadin
We sat down with Craig Hewitt who took a deep dive into what it really means to be a podcast hosting and analytics platform, how to succeed with private podcasting, why monetizing podcasts with ads is “garbage” and the value of community within the podcast sphere.
October 27, 2021
8
min read

What the NFT?

Isabelle Rose
If you’re anything like me, you’re probably wondering what the heck is an NFT, who is talking about NFTs, and what kind of brand would ever sponsor NFT-related content?
October 21, 2021
9
min read

Canva's playbook for organic coverage

Shoshana Eilon
From their easy-to-use interface (that doesn’t require a graphic design background) to their video editing tools, it’s safe to say that Canva has created a killer product that attracts the right people. Canva received 27M impressions for the brand, pretty much for free - without spending money on content sponsorships. We’re going to look at how this brand achieved this impressive coverage through organic mentions alone. 
October 19, 2021
8
min read

Podcasting like a pro in 15 minutes

Noam Yadin
We sat down with John Lee Dumas who gave us a quick look at what he did (and continues to do!) to dominate the podcasting realm. From nailing time management (he literally works a total of 6 days a month) to current trends that can catapult you in the industry, you’ll definitely want to take some notes.
October 14, 2021
9
min read

First podcast that got you hooked

Noam Yadin
You can tell a lot about a person from the podcast they choose to listen to, especially the one that got them hooked. Here are the podcasts that caused our Thought Leaders to fall down the rabbit hole of the podcast realm
October 12, 2021
10
min read

A look into the metaverse future with Phil Ranta

Noam Yadin
We sat down with Phil Ranta to get the inside scoop about being a futurist in the bleeding edge tech realm, Wormhole Labs’ pivot from B2C to B2B due to COVID-19, the metaverse future, what brands should do today to get prepared and much much more.
October 7, 2021
6
min read

Breaking down our newest feature - Aggregation filter

Avi Kassuto
News/politics related podcasts have thrived! Let’s take a look at 5 top players in the podcasting news world.
October 5, 2021
10
min read

Everything you wanted to know about podcast adtech but were too afraid to ask, answered by Bryan Barletta

Noam Yadin
We sat down with Bryan Barletta to get the inside scoop about the current state of podcast adtech, everything from the golden metric to the biggest problems in the industry.
September 26, 2021
10
min read

How asking ‘what did I do wrong?’ and ‘what can I do better next time’ led Andrew Warner to create the uber-successful Mixergy

Noam Yadin
What can you do better next time? What questions are you too afraid to ask and what methods should you use to dig deeper and find that million dollar question? We sat down with Andrew Warner, founder of Mixergy, who shared his insights, as well as tips & tricks about the marathon that is entrepreneurship.‍
September 26, 2021
6
min read

5 news/politics podcasts that summarize what's going on in the world

Max Rochman
News/politics related podcasts have thrived! Let’s take a look at 5 top players in the podcasting news world.
September 22, 2021
6
min read

One link to rule them all: The story of amzn.to

Daniel Conn
Amzn.to is the shortened link for the Amazon Associates program, the driver of the world's biggest affiliate program. In this piece we will be diving into the story of this link, how its dominance has grown to be the one link to rule them all.
September 20, 2021
10
min read

Everything you didn’t know about creator partnership at Twitch, with James Davidson

Noam Yadin
Get the inside scoop about Twitch from James Davidson, their Influencer Relations Manager. Listen to learn what it really means to be a full-time Twitcher, how brands can get started with Twitch partnerships, and much much more.
September 6, 2021
8
min read

The anatomy of a sponsorship

Tal Perry
ThoughtLeaders supports advertisers and content creators by providing sponsorship intelligence. We aim to help both groups by providing accurate sponsorship data. To do so, we transcribe millions of YouTube videos, podcasts, and Twitch streams every day and then detect and extract sponsorships. In this article, we'll take a closer look at how we do so, starting at the beginning - what exactly is a sponsorship and how can a machine detect one? 
September 1, 2021
8
min read

Wellness supplements that successfully capitalized on YouTube

Noam Yadin
YouTube is probably the best platform for promoting wellness supplements - not only is it the second-biggest search engine in the world but it's a great way to get a more ‘honest’ review by someone you trust. Brands have found ways to cater to a wide range of categories on YouTube, including fitness channels, travel vloggers, makeup moguls, and more. Here are 4 wellness supplement brands that successfully capitalized on the health & wellness trend on YouTube:
August 26, 2021
6
min read

What's trending? Probiotics, pandemic and predictions

Blake Zeve
Since the global pandemic spread like wildfire, people scrambled for answers and, most importantly, for ways to stay healthy and resist getting infected. One of the most common 'cures' being mentioned- probiotics.
August 18, 2021
6
min read

CBD and YouTube: The love/hate relationship

Eitan Ellis
The world is becoming more modern and progressive which in turn is affecting how we view formerly taboo subjects in society, such as “drugs”. This has also had a significant impact on the advertising world - as CBD came more into the mainstream, YouTube was forced to follow suit.
August 12, 2021
6
min read

How the pandemic saved beauty subscription boxes

Noam Yadin
Subscription boxes are nothing new - from meal prep services to gardening boxes, there’s a subscription box for just about anything and anyone. When the pandemic rolled around, consumers realized that they were about to spend a lot of time at home and it was an ideal time to dedicate to self-care. Unsurprisingly, this societal change positively impacted the beauty industry.
August 4, 2021
8
min read

The creator tools that helped build the world of content

Elsie Bernaiche
Each creator tool has its own niche and specialty and oftentimes creators need to use multiple tools to get the precise effect and result that makes their content special.
August 4, 2021
5
min read

Deepening the data pool

Avi Kassuto
Exciting updates - welcome Twitch to ThoughtLeaders, we are transcribing more and more podcasts and creating more filter options
July 28, 2021
5
min read

The current state of cryptocurrencies in podcasts

Daniel Conn
How is the content relating to cryptocurrency and cryptocurrency wallets represented on podcasts?
July 28, 2021
7
min read

I'm a YouTuber, how do I start with brand sponsorships?

Amit Altman
As a YouTuber, how can I get started with brand sponsorships? Lets take a closer look at the most commonly asked questions - how big of a channel should i have to work with brands? Do brands care more about subscribers or views? How do I figure out my rate?
July 21, 2021
10
min read

Everything you wanted to know about gaming on YouTube but were too afraid to ask

Noam Yadin
Let’s dive into why creators might not want to feature an advertisement on a specific video/channel.
July 21, 2021
8
min read

Why do creators turn down brand integrations?

Max Rochman
Let’s dive into why creators might not want to feature an advertisement on a specific video/channel.
July 15, 2021
7
min read

What is the data saying will happen in eSports in 2021 and beyond?

Blake Zeve
eSports content is growing incredibly year after year, just let the data do the talking.
July 14, 2021
9
min read

PhD's and Pretty Huge D's

Isabelle Rose
Whether you’re with the times or not, podcasts have taken a spicy direction. Sex, sex, sex - everyone is talking about sex!
July 7, 2021
7
min read

Esports is the fastest growing industry - can you keep up?

Elsie Bernaiche
The global Esports market is currently worth $1.08B and is expected to reach $1.62B by 2024! Esports is the fastest growing industry - can you keep up? Here's why you should be tapping into this industry and how to get started.
July 7, 2021
9
min read

The rise of athleisure: 4 clothing brands that capitalized on the athleisure trend

Noam Yadin
Athleisure flourished during the pandemic! Take a look at how 4 clothing brands that jumped on the athleisure trend did in 2020-2021.
July 1, 2021
6
min read

Top 5 sports podcasts

Eitan Ellis
Top 5 sports podcasts that help you stay up to date about all-things sports
June 30, 2021
9
min read

Birth in the time of Corona

Noam Yadin
Here's what it was really like to be pregnant and give birth during a pandemic
June 27, 2021
5
min read

How to get advertisers on your podcast

Shoshana Eilon
We look at how you can get advertisers on your podcast but targeting the relevant brands that will want to sponsor your show
June 27, 2021
5
min read

How to advertise on podcasts

Shoshana Eilon
We look at how to advertise on podcasts with this step by step guide to getting started.
June 24, 2021
9
min read

Top 5 travel vloggers on YouTube

Flora Katz Andrade
YouTube is filled with travel vloggers who document their adventures around the world, highlighting the good, the bad, the yummy and the lost in translation moments. Here are the top 5 best travel vloggers.
June 23, 2021
8
min read

Cryptocurrency or stocks - where to invest when the market is crashing

Avi Kassuto
With the market crashing, where should you invest - cryptocurrency or in the stock market?
June 17, 2021
5
min read

Why advertise on podcasts

Shoshana Eilon
We look at the reasons why you should advertise on podcasts and how you can get started.
June 16, 2021
6
min read

Top 5 LGBTQ+ podcasts of 2021

Noam Yadin
Here are the top 5 LGBTQ+ podcasts of 2021! There is much more to this community than just “coming out” stories, especially on podcasts.
June 16, 2021
5
min read

My journey through queer YouTube

Jenny Codron
Growing up in a Jewish community in Argentina, the idea of being queer wasn't talked about or even considered. YouTube helped me find a community, became my support system and gave me the confidence to open up about my own sexuality.
June 15, 2021
5
min read

How much does it cost to advertise on podcasts?

Shoshana Eilon
We provide some guidelines for the basic cost for advertising on podcasts, and look at the different kinds of pricing models that are generally available for podcasts.
June 15, 2021
5
min read

Is podcast advertising effective?

Shoshana Eilon
We look at whether podcast advertising is effective, with examples of studies and brand strategies that show us that this kind of advertising really works.
June 10, 2021
5
min read

Coming out: a YouTube movement for the history books

Elsie Bernaiche
2021 has become a pivotal year for the LGBTQ+ community as this year welcomed the most “coming out” videos uploaded to YouTube than ever before.
June 10, 2021
9
min read

Which conflicts get to dominate the media?

Shoshana Eilon
Did the Israel-Palestinian conflict receive disproportionate attention from the international media? We let the trends data decide.
June 3, 2021
5
min read

ThoughtLeaders’ VIP Program: The newest additions

Amit Altman
Welcoming the newest additions to the ThoughtLeaders’ VIP Program! Our VIP program helps creators make profit from their high quality content.
June 3, 2021
5
min read

I’m a brand - how should I kickstart my sponsorship strategy?

Noam Yadin
A step-by-step guide on how to kickstart your sponsorship strategy. Find out what it takes to make your brand known on creator content.
May 27, 2021
3
min read

Read between the lines

Avi Kassuto
Introducing an exciting addition to the ThoughtLeaders' platform, podcast transcripts!
May 27, 2021
4
min read

From a small space to Squarespace

Noam Yadin
Check out this overview of Squarespace's sponsorship marketing strategy. Infographic included inside of Squarespace on YouTube!
May 20, 2021
5
min read

YouTube's top 6 music teachers

Eitan Ellis
For the first time ever, we have the unique ability to teach ourselves musical instruments, free of charge, under the virtual tutelage of a passionate pro - thanks to the top 6 YouTube Musicians!
May 20, 2021
8
min read

TV isn’t dead, it lives on YouTube

Daniel Conn
How can TV content producers take full advantage of Youtube?
May 13, 2021
5
min read

From board game to the online world - Dungeons & Dragons edition

Max Rochman
Don't roll the dice - get everything you need to know about DnD here
May 13, 2021
5
min read

YouTube foodies and their brand sponsorships

Noam Yadin
YouTube and food seem to go hand-in-hand - how do brands use this space to promote their products?
May 6, 2021
5
min read

An influencer by any other name

Shoshana Eilon
Who are the influencers today?
May 6, 2021
5
min read

Jumping on trends

Elsie Bernaiche
Here are the keys to understanding how topics pick up speed over time
April 29, 2021
5
min read

The Dangers of Being a YouTuber

Amit Altman
Find out what the dangers of being a Youtuber are and how to not fall into the common pitfalls.
April 29, 2021
4
min read

Niche Genres That Thrived During the Pandemic

Noam Yadin
How did content creators adapt their content to the current situation and to maintain their sponsorships ?
April 21, 2021
5
min read

5 Podcasts for Female Founders

Tamar Rubin
5 essential podcasts for female founders that are guaranteed to give your business a boost.
April 21, 2021
5
min read

Is it too little, too late for Nike?

Noam Yadin
How is Nike using their female influencer-athletes to highlight women empowerment, and are their updated marketing strategies too little, too late?
April 7, 2021
5
min read

Top 8 entrepreneurship podcasts

Blake Zeve
Here is our top 8 entrepreneurship podcasts for your listening and enjoyment needs
April 7, 2021
5
min read

Early Bird Catches the Sponsorship Worm

Max Rochman
A look at influencer marketing and sponsorships
March 31, 2021
5
min read

A meta dive into the Hustle for our new Hustle readers

Daniel Conn
The Hustle is one of our favorite long term partners, so in honor of that great relationship we wanted to show you some cool data around their content.
March 25, 2021
3
min read

Welcoming Content Intelligence to ThoughtLeaders

Avi Kassuto
Introducing the NEW Trends report
March 25, 2021
5
min read

6 Crossover Stars of YouTube and Podcasts 

Eitan Ellis
Here are our favourite 6 crossover stars of YouTube and Podcasts
March 18, 2021
4
min read

I spent a week on Clubhouse - Here's what I learned

Elsie Bernaiche
First impressions of a brand new social media app
March 18, 2021
5
min read

Welcoming on board our new VIPs

Amit Altman
Welcome to our new VIPs
March 11, 2021
5
min read

A second look at ThirdLove

Shoshana Eilon
A closer look at ThirdLove's marketing strategy
March 11, 2021
4
min read

What happened to all the sourdough?

Shoshana Eilon
In spring 2020, if you weren’t baking sourdough, what were you doing with your time?
March 4, 2021
7
min read

The ThoughtLeaders Taste Test: Adam Ragusea

Shoshana Eilon
We decided to take on Adam’s recipes in our first team Taste Test. The challenge was to each pick and cook a recipe that had featured on Adam’s channel. Here are some of the best results: 
March 4, 2021
7
min read

Parenting in the Pandemic

Shoshana Eilon
Here we dive into some of those trends to better understand what parents across the world have been struggling with during the past year: 
March 4, 2021
4
min read

Top 3 Female YouTube Creators We’re Loving Right Now

Maya Tauber
As we enter Women’s History Month, we’d like to take the opportunity to highlight 3 top female YouTube creators who are currently triumphing the sponsorship space - and who’s channels you should check out right now. 
February 25, 2021
5
min read

How to make a brand want to work with you again

Elsie Bernaiche
Here are a few tricks on how to make sure to get a repeat brand deal.
February 25, 2021
6
min read

What gives Ridge Wallet its edge? 

Shoshana Eilon
Let's have a closer look at Ridge Wallet's marketing strategy !
February 17, 2021
3
min read

How does Skillshare show off its skills? 

Eitan Ellis
Let's take a closer look at Skillshare's strategy!
February 11, 2021
6
min read

How did Dr. Squatch use YouTube to establish their brand voice?

Shoshana Eilon
Deep dive into Dr. Squatch's marketing strategy
February 4, 2021
6
min read

Why Do Gaming Brands Love YouTube?

Max Rochman
After many years of struggle, Youtube now stands as a prime advertiser for gaming companies as well as becoming the #2 website for streaming gameplay content and having 100 billion hours of gaming content being watched in 2020.But why do gaming brands love Youtube?
January 27, 2021
4
min read

Top 5 Family Channels that we’ll be watching this year

Sydney Brobjorg
Which are the family channels we'll keep our eyes on this year?
January 27, 2021
3
min read

What did staying at home in 2020 do for our content consumption?

Daniel Conn
In this article we look at certain aspects of the new 24/7 home reality and how that has affected what we do.
January 21, 2021
6
min read

New VIPs - Gamers

Amit Altman
We are excited to announce the addition of two up and coming gaming creators !
January 20, 2021
4
min read

Influencer marketing trends to watch in 2021

Elsie Bernaiche
Check out the most important influencer marketing trends to watch in 2021. We’ve put together the big picture of what’s been happening on YouTube, podcast, and private e-newsletter in the past 3 years leading up to 2021 to give our readers insight into what will happen in 2021 - and what marketers should be doing to capitalize on these trends. 
January 13, 2021
3
min read

Audible shows us what success sounds like

Maya Tauber
Let’s take a deeper look at the growth of podcasts and audio sites to gain a broader understanding of the relevance of Audible as a service. 
January 7, 2021
7
min read

What DTC clothing brands can learn from Mack Weldon

Daniel Conn
Mack Weldon is a DTC clothing company focussing on reinventing mens basics
January 6, 2021
4
min read

Case Study: Brilliant.org

Max Rochman
Deep dive into Brilliant's marketing strategy
December 16, 2020
5
min read

The thought leader that got me through 2020

Shoshana Eilon
We asked the ThoughtLeaders team to reflect on the content creators that stood out to them this year and helped to get them through. 
December 10, 2020
6
min read

Our top Podcast Episode of 2020 - Simon Whistler 

Shoshana Eilon
Earlier this year, we launched a podcast to sit down with some of our favorite content creators, and find out what it takes to build an audience and a career out of their passion projects. 
December 10, 2020
5
min read

Our top Podcast Episode of 2020 - Simon Whistler 

Shoshana Eilon
Earlier this year, we launched a podcast to sit down with some of our favorite content creators, and find out what it takes to build an audience and a career out of their passion projects. 
December 10, 2020
3
min read

Raycon’s Top 5 YouTube Channels

Shoshana Eilon
Why is Raycon sponsoring everywhere on YouTube? Raycon is a perfect case study for marketers who want to learn how to harness the power of savvy content partnerships to make a splash for their brand. 
December 9, 2020
7
min read

Case study: Scentbird

Daniel Conn
Case study of Scentbird's sponsorship strategy
December 9, 2020
5
min read

Case study: Honey

Daniel Conn
Case study of Honey's sponsorship strategy
December 9, 2020
5
min read

Case study: Cariuma

Daniel Conn
Case study of Cariuma's sponsorship approach
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