Branded Content Insights

ThoughtLeaders ranks and analyzes brands that use sponsorships to power their marketing. We discuss our analysis and share insights about branded content, native sponsorships and the advertising industry.

Content Trend Reports

The fitness fixation sweeping the nation

May 27, 2020
The ultimate Fitness, Workout and Tracking Trend Report

Obese or obsessed? American health & wellness culture

May 21, 2020
In this industry report, we’re taking a look at key dieting apps and how they’re sponsoring over time to not only attract new customers, but build a cult following that drives organic mentions for them.

Trial, discount or brand: How does B2B work in sponsored content?

May 13, 2020
Do business decision-makers listen to podcasts? How do you reach fortune 500 CEOs? This week we explore how B2B works in sponsored content.
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Brand Stories

Is HelloFresh still blooming?

May 28, 2020
Our study of HelloFresh and its sponsorship game plan

Is Withings balancing it all?

May 28, 2020
An in-depth analysis of Withings' sponsorship approach

Is Athletic Greens on the right track?

May 21, 2020
An analysis of Athletic Greens' marketing strategy
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Brand Sponsorship Leaders

6 innovative brands redefining the fitness world

March 24, 2020
Let's have a look at some of the fitness brands that are disrupting the industry with innovative technology and business model.

5 cosmetic brands that successfully capitalized on beauty trends on YouTube

March 24, 2020
The beauty industry is ever-growing and has quickly managed to adapt to the online world.

5 most talked about e-learning companies on Youtube

March 12, 2020
Online courses can be joined by anyone, from anywhere in the world. In today’s shifting world and economics, people are in a constant need to reinvent themself and continue learning new skills. With an increasing amount of content being created around self-improvement and with new skill development becoming an economy unto itself, Youtube is the perfect platform to reach people looking to educate themselves.
All Brand Sponsorship Leaders Lists →

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