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LinkedIn's evolution into a major player in influencer marketing, driven by its unique positioning for B2B and B2C collaborations, presents new opportunities for the creator economy.
What were the standout award-winning influencer campaigns at Cannes Lions 2024?
Creator revenue is projected to reach $13.7 billion in 2024. What are the current trends in monetization across the various platforms?
How do “evergreen videos” contribute to cost savings beyond the initial 30-day period?
We breakdown four key metrics to consider first when assessing a channel for a potential brand sponsorship.
