Top makeup and beauty YouTubers and the top brands nailing sponsorships in this YouTube category.
The popular YouTube foodie, Andrew Rea (Babish Culinary Universe) has partnered with a wide range of brands, everything from HelloFresh to Neutrogena - so what's his secret to success?
While pretty much any brand can find a way to seamlessly integrate with lifestyle YouTube content, there are 10 brands that have seen major success in Q1 of 2022.
Here are the top top Female YouTubers across the platform's key categories.
Here are the top funniest YouTubers
Here are the best male makeup YouTubers
Here are the top black beauty YouTubers