2021 was a big year for ThoughtLeaders - let's let the infographic do all the talking
We sat down with Pavel Bains, the co-founder of Bluzelle. Bains explained the crypto ecosystem, touched on the wild west of NFT’s (for those who are still trying to grasp the basics), and revealed how the world of gaming will completely transform people’s understanding of cryptocurrency. It’s safe to say that Pavel Bains pulled us down the crypto rabbit hole...
We sat down with Alanah Joseph, the Senior Marketing Manager at HubSpot, who gave us insight into why HubSpot decided to go down the podcast route, what it means to be a part of the network, what does success look like for podcasts, and what’s Joseph’s personal goal with HubSpot’s podcast network.
We sat down with Check My Ads co-founders, Claire Atkin and Nandini Jammi, who noticed a huge increase in brands' digital advertisements appearing on websites that they didn’t intend their marketing efforts to support. They were also alarmed with the role digital advertising played in spreading disinformation. Jammi and Atkin exposed the stem of the issue, clarified their roles in the system (for all those trolls in the back), explained what brands can do today to double check their marketing efforts and highlighted the power brands have if they work together.
As one of the most respected sports law professionals, Darren Heitner has great, first-hand insight into the recent change in NCAA rules regarding athletes’ ability to earn money for their name, image, and likeness. Heitner breaks down NCAA’s past NIL regulations, the current state of student-athletes ability to profit off their NIL, and how college athletes and brands should take advantage of this new opportunity.
YouTube has recently announced that they are making the dislike count private (only visible for the specific creator) in order to protect creators - but this button shows a lot more than just a thumbs down for viewers, creators and brands. However, YouTube has seemingly not considered what the 'thumbs down' tells us about audience behavior on YouTube and how this varies across different types of content.
The information released in the leaked Twitch data illuminates not only the extent that creators can make on the platform but also foreshadows potential content trends and outlines certain expectations for creators and their audience.