Did you know that 63% of consumers say they’ve made a purchase based solely on an influencer’s recommendation?
Mens grooming products is no longer limited to just razors, shaving cream and the 3-in-1 soap. Men's grooming has gained popularity, leading to the major growth of men's grooming brands and the use of influencer marketing.
The YouTube algorithm is always changing and adapting, but one thing that has stayed constant is the importance of engagement. But what is an engagement rate, and how can you work on increasing it?
Emma Chamberlain has over 12M subscribers and gets an average of 5M views per video. How much money does Emma Chamberlain make on YouTube?
2022 was filled with lots of drama, rivalries, and confusion when it came to influencer marketing and content creation, and we decided to take a look at 2022's highlights through the memes we created and posted in our newsletter each week.
What is a sponsorship score? How is a sponsorship score calculated? Why is a sponsorship score important for brands? Here's a breakdown of a metric you should be keeping an eye on - a YouTubers sponsorship score.