Whether you are a publisher or a brand, mastering these filters is key to finding relevant sponsorship insights in no time.
Just like with any search engine, the broader your search, the more results you will generate. If you want to get precise and look for something specific, adding in different search fields can help to filter out your results and find insights that are more useful and relevant.
Here’s a quick example to get you started:
Step 1: Open the Content report
Step 2: Tick Likely Sponsored
Step 3: Click on Brands then click on Include, to change it to Exclude, now type in “Pela” and select the brand(note: you won’t see this brand in the results)
Step 4: Click on Keywords and type in “unbox”. Click enter then type in “device” (make sure it says AND in between the words, you can click on the OR to change it to AND)
Step 5: Select the Formats as YouTube
Step 6: Click on Published Date and set it to January 1st 2020 for relevancy (only for enterprise users)
Step 7: Select the Content Categories as Lifestyle
In the example above, we can see all the sponsored content in YouTube around the keywords “unbox” AND “device” while excluding the brand Pela from the results. This will help you find relevant creators you haven't worked with yet when replicated for your own search.
Likely Sponsored vs Likely Affiliate
What's the difference?
By clicking on Monetization under Filters
Selecting Likely Sponsored will filter the content over and above your current filters with the keywords “sponsored by”, “brought to you with”, “thanks to our sponsors”, and more. This allows you to quickly distinguish if a creator is being sponsored or the brand you are analysing is indeed sponsoring videos or if it is organic mentions.
Selecting Likely Affiliate will filter the content over and above your current filters with the keywords such as “affiliate link”, “amzn.to”, and more. This allows you to quickly dive into which creators are approachable as an affiliate candidate or to discover which brands have an affiliate program.
If you have any questions, don't hesitate to reach out to us!