ThoughtLeaders can help you to scale your brand partnerships and turn content creation into a business.
When you create an account with us, we ask you to provide your payment details. Once your ad integration goes live, we send you payment according to our standard payment terms, to make sure you get paid each and every time.
We can help match your content with relevant brands. Our platform analyzes your content and uses this data along with the demographic and pricing information that you provide us with, to help us identify potential brand partnerships. We’ll be in touch to let you know once we have a brand campaign that would be a good fit for your content.
If it’s a brand that our team has brought you, rest assured that we have done the vetting for you, and we can verify that the brand exists (and so does their influencer marketing budget). We only work with brands who pay creators for their work, rather than offering “exposure” and a free product.
If you get an independent brand enquiry that didn’t come through ThoughtLeaders, feel free to drop us a line and we can check our platform to find out if that brand has a track record of working with creators.
Your agreement with the brand will usually stipulate the placement and the exact length of the ad. The brand will also provide you with talking points, but the rest is up to you! The best ad integrations often relate in some way to your wider content. Aim to make it sound like a personal endorsement for something you believe your audience will want to know about.
Simply put, if you help make money for a brand, they will want to keep spending money on sponsoring your content. Approach each brand partnership like a business relationship: if you deliver your ad on time and prove yourself to be a reliable and likable creative partner, brands are more likely to want to work with you again. Better yet, if your ad integration generates sales for the brand, they will see genuine value from your partnership, making it likely that they’ll want to engage in a long term relationship.
Yes. Every brand partnership is your choice. You can let us know your brand preferences when you first start working with us, so we don’t suggest your channel for any companies that you would feel uncomfortable promoting. You also have the right to turn down any partnership opportunities that our team brings you.
In many cases, when the brand has a physical product to promote, they will send you a free sample of that product to feature in your ad integration. In those cases, our team will confirm your shipping address in order to send you the product.
In some instances, brands will ask for exclusivity with your channel, meaning that you won’t be able to accept partnerships with any of their direct competitors for a certain period of time. If a brand requires exclusivity, we will make this condition clear when discussing the terms of the partnership with you.
Yes, we work closely the creators we represent to help them to optimize their content to ensure more views and more subscribers. Get in touch to learn more.