Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
For most of us, ‘creating a marketing strategy that isn’t dependent on third-party cookies’ is at the top of our priority list for the upcoming year. Here’s your ultimate explainer for all the changes you need to know about.
There are a ton of articles around the web about companies needing to add influencer marketing into their marketing strategy in order to stand out in the cookie-less future, but there aren’t many guides for content creators about how they s
With the decline of cookies and the move towards new kinds of digital advertising, there are a host of new terms for you to get your head around. We decided to break down the most important and helpful abbreviations to help you to navigate the new challenges of digital marketing - think of it as your go-to cookies abbreviation dictionary.
Ad blockers represent a technology that challenges this status quo, allowing users to enjoy a different kind of internet experience - without excessive ads or data tracking. Essentially, ad blockers show people what a cookie-free internet could look like.
Here’s everything you need to know about how contextual advertising works, why it matters, and how your brand can take advantage of this huge shift in how marketers are reaching their audience.
Google has announced that it will be banning all third-party cookies by 2023. This decision means that advertisers across the world are left in the lurch, and need to seriously rethink many of the digital advertising strategies they have relied on up to now. So what's next? This article dives into the difference between first, second and third party cookies, and looks at what alternatives come to replace them.
