The anatomy of a sponsorship
ThoughtLeaders supports advertisers and content creators by providing sponsorship intelligence. We aim to help both groups by providing accurate sponsorship data. To do so, we transcribe millions of YouTube videos, podcasts, and Twitch streams every day and then detect and extract sponsorships. In this article, we'll take a closer look at how we do so, starting at the beginning - what exactly is a sponsorship and how can a machine detect one?