Branded Content Insights

ThoughtLeaders ranks and analyzes brands that use sponsorships to power their marketing. We discuss our analysis and share insights about branded content, native sponsorships and the advertising industry.
May 27, 2020
8
min read

The fitness fixation sweeping the nation

by Daniel Conn
The ultimate Fitness, Workout and Tracking Trend Report
September 1, 2021
8
min read

Wellness supplements that successfully capitalized on YouTube

by Daniel Conn
YouTube is probably the best platform for promoting wellness supplements - not only is it the second-biggest search engine in the world but it's a great way to get a more ‘honest’ review by someone you trust. Brands have found ways to cater to a wide range of categories on YouTube, including fitness channels, travel vloggers, makeup moguls, and more. Here are 4 wellness supplement brands that successfully capitalized on the health & wellness trend on YouTube:
August 26, 2021
6
min read

What's trending? Probiotics, pandemic and predictions

by Daniel Conn
Since the global pandemic spread like wildfire, people scrambled for answers and, most importantly, for ways to stay healthy and resist getting infected. One of the most common 'cures' being mentioned- probiotics.
September 22, 2021
6
min read

One link to rule them all: The story of amzn.to

by Daniel Conn
Amzn.to is the shortened link for the Amazon Associates program, the driver of the world's biggest affiliate program. In this piece we will be diving into the story of this link, how its dominance has grown to be the one link to rule them all.
March 12, 2020
8
min read

Why is no one talking about Quibi?

by Daniel Conn
In the ever growing Game of Thrones that is the streaming wars that are just getting going and are looking likely to dominate the next decade, there is a new player that everyone is talking about - Quibi. But, is it really a major player in the field?
June 3, 2020
8
min read

Wix proves that it starts with a great content strategy

by Daniel Conn
Wix is a free website builder, allowing those of us without a degree in coding to create stylish and easy-to-use websites. Founded in 2006, by 2019 Wix was boasting 150 million users. They currently have offices in 9 different countries, and users spread across 190 countries.
September 20, 2021
10
min read

Everything you didn’t know about creator partnership at Twitch, with James Davidson

Noam Yadin
Get the inside scoop about Twitch from James Davidson, their Influencer Relations Manager. Listen to learn what it really means to be a full-time Twitcher, how brands can get started with Twitch partnerships, and much much more.
September 6, 2021
8
min read

The anatomy of a sponsorship

Tal Perry
ThoughtLeaders supports advertisers and content creators by providing sponsorship intelligence. We aim to help both groups by providing accurate sponsorship data. To do so, we transcribe millions of YouTube videos, podcasts, and Twitch streams every day and then detect and extract sponsorships. In this article, we'll take a closer look at how we do so, starting at the beginning - what exactly is a sponsorship and how can a machine detect one? 
March 1, 2020
4
min read

6 Wellness apps that use Podcast sponsorships to fuel their growth

David Tintner
Wellness is a new movement that is changing the way people look at their lives. The goal is to reduce stress and live a mindful life. Here are 6 apps that people are talking about the most in podcasts.
September 22, 2021
6
min read

One link to rule them all: The story of amzn.to

by Daniel Conn
Amzn.to is the shortened link for the Amazon Associates program, the driver of the world's biggest affiliate program. In this piece we will be diving into the story of this link, how its dominance has grown to be the one link to rule them all.
September 20, 2021
10
min read

Everything you didn’t know about creator partnership at Twitch, with James Davidson

by Daniel Conn
Get the inside scoop about Twitch from James Davidson, their Influencer Relations Manager. Listen to learn what it really means to be a full-time Twitcher, how brands can get started with Twitch partnerships, and much much more.
September 6, 2021
8
min read

The anatomy of a sponsorship

by Daniel Conn
ThoughtLeaders supports advertisers and content creators by providing sponsorship intelligence. We aim to help both groups by providing accurate sponsorship data. To do so, we transcribe millions of YouTube videos, podcasts, and Twitch streams every day and then detect and extract sponsorships. In this article, we'll take a closer look at how we do so, starting at the beginning - what exactly is a sponsorship and how can a machine detect one? 
September 1, 2021
8
min read

Wellness supplements that successfully capitalized on YouTube

by Daniel Conn
YouTube is probably the best platform for promoting wellness supplements - not only is it the second-biggest search engine in the world but it's a great way to get a more ‘honest’ review by someone you trust. Brands have found ways to cater to a wide range of categories on YouTube, including fitness channels, travel vloggers, makeup moguls, and more. Here are 4 wellness supplement brands that successfully capitalized on the health & wellness trend on YouTube:
August 26, 2021
6
min read

What's trending? Probiotics, pandemic and predictions

by Daniel Conn
Since the global pandemic spread like wildfire, people scrambled for answers and, most importantly, for ways to stay healthy and resist getting infected. One of the most common 'cures' being mentioned- probiotics.
August 18, 2021
6
min read

CBD and YouTube: The love/hate relationship

by Daniel Conn
The world is becoming more modern and progressive which in turn is affecting how we view formerly taboo subjects in society, such as “drugs”. This has also had a significant impact on the advertising world - as CBD came more into the mainstream, YouTube was forced to follow suit.
August 12, 2021
6
min read

How the pandemic saved beauty subscription boxes

by Daniel Conn
Subscription boxes are nothing new - from meal prep services to gardening boxes, there’s a subscription box for just about anything and anyone. When the pandemic rolled around, consumers realized that they were about to spend a lot of time at home and it was an ideal time to dedicate to self-care. Unsurprisingly, this societal change positively impacted the beauty industry.
August 4, 2021
8
min read

The creator tools that helped build the world of content

by Daniel Conn
Each creator tool has its own niche and specialty and oftentimes creators need to use multiple tools to get the precise effect and result that makes their content special.
August 4, 2021
5
min read

Deepening the data pool

by Daniel Conn
Exciting updates - welcome Twitch to ThoughtLeaders, we are transcribing more and more podcasts and creating more filter options
July 28, 2021
5
min read

The current state of cryptocurrencies in podcasts

by Daniel Conn
How is the content relating to cryptocurrency and cryptocurrency wallets represented on podcasts?
July 28, 2021
7
min read

I'm a YouTuber, how do I start with brand sponsorships?

by Daniel Conn
As a YouTuber, how can I get started with brand sponsorships? Lets take a closer look at the most commonly asked questions - how big of a channel should i have to work with brands? Do brands care more about subscribers or views? How do I figure out my rate?
July 21, 2021
10
min read

Everything you wanted to know about gaming on YouTube but were too afraid to ask

by Daniel Conn
Let’s dive into why creators might not want to feature an advertisement on a specific video/channel.
July 21, 2021
8
min read

Why do creators turn down brand integrations?

by Daniel Conn
Let’s dive into why creators might not want to feature an advertisement on a specific video/channel.
July 15, 2021
7
min read

What is the data saying will happen in eSports in 2021 and beyond?

by Daniel Conn
eSports content is growing incredibly year after year, just let the data do the talking.
July 14, 2021
9
min read

PhD's and Pretty Huge D's

by Daniel Conn
Whether you’re with the times or not, podcasts have taken a spicy direction. Sex, sex, sex - everyone is talking about sex!
July 7, 2021
7
min read

Esports is the fastest growing industry - can you keep up?

by Daniel Conn
The global Esports market is currently worth $1.08B and is expected to reach $1.62B by 2024! Esports is the fastest growing industry - can you keep up? Here's why you should be tapping into this industry and how to get started.
July 7, 2021
9
min read

The rise of athleisure: 4 clothing brands that capitalized on the athleisure trend

by Daniel Conn
Athleisure flourished during the pandemic! Take a look at how 4 clothing brands that jumped on the athleisure trend did in 2020-2021.
July 1, 2021
6
min read

Top 5 sports podcasts

by Daniel Conn
Top 5 sports podcasts that help you stay up to date about all-things sports
June 30, 2021
9
min read

Birth in the time of Corona

by Daniel Conn
Here's what it was really like to be pregnant and give birth during a pandemic
June 27, 2021
5
min read

How to get advertisers on your podcast

by Daniel Conn
We look at how you can get advertisers on your podcast but targeting the relevant brands that will want to sponsor your show
June 27, 2021
5
min read

How to advertise on podcasts

by Daniel Conn
We look at how to advertise on podcasts with this step by step guide to getting started.
June 24, 2021
9
min read

Top 5 travel vloggers on YouTube

by Daniel Conn
YouTube is filled with travel vloggers who document their adventures around the world, highlighting the good, the bad, the yummy and the lost in translation moments. Here are the top 5 best travel vloggers.
June 23, 2021
8
min read

Cryptocurrency or stocks - where to invest when the market is crashing

by Daniel Conn
With the market crashing, where should you invest - cryptocurrency or in the stock market?
June 17, 2021
5
min read

Why advertise on podcasts

by Daniel Conn
We look at the reasons why you should advertise on podcasts and how you can get started.
June 16, 2021
6
min read

Top 5 LGBTQ+ podcasts of 2021

by Daniel Conn
Here are the top 5 LGBTQ+ podcasts of 2021! There is much more to this community than just “coming out” stories, especially on podcasts.
June 16, 2021
5
min read

My journey through queer YouTube

by Daniel Conn
Growing up in a Jewish community in Argentina, the idea of being queer wasn't talked about or even considered. YouTube helped me find a community, became my support system and gave me the confidence to open up about my own sexuality.
June 15, 2021
5
min read

How much does it cost to advertise on podcasts?

by Daniel Conn
We provide some guidelines for the basic cost for advertising on podcasts, and look at the different kinds of pricing models that are generally available for podcasts.
June 15, 2021
5
min read

Is podcast advertising effective?

by Daniel Conn
We look at whether podcast advertising is effective, with examples of studies and brand strategies that show us that this kind of advertising really works.
June 10, 2021
5
min read

Coming out: a YouTube movement for the history books

by Daniel Conn
2021 has become a pivotal year for the LGBTQ+ community as this year welcomed the most “coming out” videos uploaded to YouTube than ever before.
June 10, 2021
9
min read

Which conflicts get to dominate the media?

by Daniel Conn
Did the Israel-Palestinian conflict receive disproportionate attention from the international media? We let the trends data decide.
June 3, 2021
5
min read

ThoughtLeaders’ VIP Program: The newest additions

by Daniel Conn
Welcoming the newest additions to the ThoughtLeaders’ VIP Program! Our VIP program helps creators make profit from their high quality content.
June 3, 2021
5
min read

I’m a brand - how should I kickstart my sponsorship strategy?

by Daniel Conn
A step-by-step guide on how to kickstart your sponsorship strategy. Find out what it takes to make your brand known on creator content.
May 27, 2021
3
min read

Read between the lines

by Daniel Conn
Introducing an exciting addition to the ThoughtLeaders' platform, podcast transcripts!
May 27, 2021
4
min read

From a small space to Squarespace

by Daniel Conn
Check out this overview of Squarespace's sponsorship marketing strategy. Infographic included inside of Squarespace on YouTube!
May 20, 2021
5
min read

YouTube's top 6 music teachers

by Daniel Conn
For the first time ever, we have the unique ability to teach ourselves musical instruments, free of charge, under the virtual tutelage of a passionate pro - thanks to the top 6 YouTube Musicians!
May 20, 2021
8
min read

TV isn’t dead, it lives on YouTube

by Daniel Conn
How can TV content producers take full advantage of Youtube?
May 13, 2021
5
min read

From board game to the online world - Dungeons & Dragons edition

by Daniel Conn
Don't roll the dice - get everything you need to know about DnD here
May 13, 2021
5
min read

YouTube foodies and their brand sponsorships

by Daniel Conn
YouTube and food seem to go hand-in-hand - how do brands use this space to promote their products?
May 6, 2021
5
min read

An influencer by any other name

by Daniel Conn
Who are the influencers today?
May 6, 2021
5
min read

Jumping on trends

by Daniel Conn
Here are the keys to understanding how topics pick up speed over time
April 29, 2021
5
min read

The Dangers of Being a YouTuber

by Daniel Conn
Find out what the dangers of being a Youtuber are and how to not fall into the common pitfalls.
April 29, 2021
4
min read

Niche Genres That Thrived During the Pandemic

by Daniel Conn
How did content creators adapt their content to the current situation and to maintain their sponsorships ?
April 21, 2021
5
min read

5 Podcasts for Female Founders

by Daniel Conn
5 essential podcasts for female founders that are guaranteed to give your business a boost.
April 21, 2021
5
min read

Is it too little, too late for Nike?

by Daniel Conn
How is Nike using their female influencer-athletes to highlight women empowerment, and are their updated marketing strategies too little, too late?
April 7, 2021
5
min read

Top 8 entrepreneurship podcasts

by Daniel Conn
Here is our top 8 entrepreneurship podcasts for your listening and enjoyment needs
April 7, 2021
5
min read

Early Bird Catches the Sponsorship Worm

by Daniel Conn
A look at influencer marketing and sponsorships
March 31, 2021
5
min read

A meta dive into the Hustle for our new Hustle readers

by Daniel Conn
The Hustle is one of our favorite long term partners, so in honor of that great relationship we wanted to show you some cool data around their content.
March 25, 2021
3
min read

Welcoming Content Intelligence to ThoughtLeaders

by Daniel Conn
Introducing the NEW Trends report
March 25, 2021
5
min read

6 Crossover Stars of YouTube and Podcasts 

by Daniel Conn
Here are our favourite 6 crossover stars of YouTube and Podcasts
March 18, 2021
4
min read

I spent a week on Clubhouse - Here's what I learned

by Daniel Conn
First impressions of a brand new social media app
March 18, 2021
5
min read

Welcoming on board our new VIPs

by Daniel Conn
Welcome to our new VIPs
March 11, 2021
5
min read

A second look at ThirdLove

by Daniel Conn
A closer look at ThirdLove's marketing strategy
March 11, 2021
4
min read

What happened to all the sourdough?

by Daniel Conn
In spring 2020, if you weren’t baking sourdough, what were you doing with your time?
March 4, 2021
7
min read

The ThoughtLeaders Taste Test: Adam Ragusea

by Daniel Conn
We decided to take on Adam’s recipes in our first team Taste Test. The challenge was to each pick and cook a recipe that had featured on Adam’s channel. Here are some of the best results: 
March 4, 2021
7
min read

Parenting in the Pandemic

by Daniel Conn
Here we dive into some of those trends to better understand what parents across the world have been struggling with during the past year: 
March 4, 2021
4
min read

Top 3 Female YouTube Creators We’re Loving Right Now

by Daniel Conn
As we enter Women’s History Month, we’d like to take the opportunity to highlight 3 top female YouTube creators who are currently triumphing the sponsorship space - and who’s channels you should check out right now. 
February 25, 2021
5
min read

How to make a brand want to work with you again

by Daniel Conn
Here are a few tricks on how to make sure to get a repeat brand deal.
February 25, 2021
6
min read

What gives Ridge Wallet its edge? 

by Daniel Conn
Let's have a closer look at Ridge Wallet's marketing strategy !
February 17, 2021
3
min read

How does Skillshare show off its skills? 

by Daniel Conn
Let's take a closer look at Skillshare's strategy!
February 11, 2021
6
min read

How did Dr. Squatch use YouTube to establish their brand voice?

by Daniel Conn
Deep dive into Dr. Squatch's marketing strategy
February 4, 2021
6
min read

Why Do Gaming Brands Love YouTube?

by Daniel Conn
After many years of struggle, Youtube now stands as a prime advertiser for gaming companies as well as becoming the #2 website for streaming gameplay content and having 100 billion hours of gaming content being watched in 2020.But why do gaming brands love Youtube?
January 27, 2021
4
min read

Top 5 Family Channels that we’ll be watching this year

by Daniel Conn
Which are the family channels we'll keep our eyes on this year?
January 27, 2021
3
min read

What did staying at home in 2020 do for our content consumption?

by Daniel Conn
In this article we look at certain aspects of the new 24/7 home reality and how that has affected what we do.
January 21, 2021
6
min read

New VIPs - Gamers

by Daniel Conn
We are excited to announce the addition of two up and coming gaming creators !
January 20, 2021
4
min read

Influencer marketing trends to watch in 2021

by Daniel Conn
Check out the most important influencer marketing trends to watch in 2021. We’ve put together the big picture of what’s been happening on YouTube, podcast, and private e-newsletter in the past 3 years leading up to 2021 to give our readers insight into what will happen in 2021 - and what marketers should be doing to capitalize on these trends. 
January 13, 2021
3
min read

Audible shows us what success sounds like

by Daniel Conn
Let’s take a deeper look at the growth of podcasts and audio sites to gain a broader understanding of the relevance of Audible as a service. 
January 7, 2021
7
min read

What DTC clothing brands can learn from Mack Weldon

by Daniel Conn
Mack Weldon is a DTC clothing company focussing on reinventing mens basics
January 6, 2021
4
min read

Case Study: Brilliant.org

by Daniel Conn
Deep dive into Brilliant's marketing strategy
December 16, 2020
5
min read

The thought leader that got me through 2020

by Daniel Conn
We asked the ThoughtLeaders team to reflect on the content creators that stood out to them this year and helped to get them through. 
December 10, 2020
6
min read

Our top Podcast Episode of 2020 - Simon Whistler 

by Daniel Conn
Earlier this year, we launched a podcast to sit down with some of our favorite content creators, and find out what it takes to build an audience and a career out of their passion projects. 
December 10, 2020
5
min read

Our top Podcast Episode of 2020 - Simon Whistler 

by Daniel Conn
Earlier this year, we launched a podcast to sit down with some of our favorite content creators, and find out what it takes to build an audience and a career out of their passion projects. 
December 10, 2020
3
min read

Raycon’s Top 5 YouTube Channels

by Daniel Conn
Why is Raycon sponsoring everywhere on YouTube? Raycon is a perfect case study for marketers who want to learn how to harness the power of savvy content partnerships to make a splash for their brand. 
December 9, 2020
7
min read

Case study: Scentbird

by Daniel Conn
Case study of Scentbird's sponsorship strategy
December 9, 2020
5
min read

Case study: Honey

by Daniel Conn
Case study of Honey's sponsorship strategy
December 9, 2020
5
min read

Case study: Cariuma

by Daniel Conn
Case study of Cariuma's sponsorship approach
December 9, 2020
5
min read

What do content creators care about? 

by Daniel Conn
A few months ago, we started a survey to talk to content creators, and find out what their experiences have been like over the past year, from the impact of Covid-19 to the ongoing headaches of securing brand sponsors. 
December 2, 2020
5
min read

November 2020 Product Update

by Daniel Conn
With our latest updates, it’s even easier to generate and vet a list of creators who are relevant to your brand. 
December 2, 2020
5
min read

The single most important factor in successful sponsorship

by Daniel Conn
Sponsorship Marketing has become an industry. But what does the data reveal?
November 26, 2020
5
min read

How to get more views on YouTube with Google Trends 

by Daniel Conn
Today, we’re going to find out how by using Google trends we can find your next content idea and along with the ThoughtLeaders platform we’ll show you how valuable this info can be. 
November 12, 2020
7
min read

Why your marketing budget should include brand partnerships & sponsorships in 2021

by Daniel Conn
An in-depth research on why brand partnerships and sponsored content are well worth your investment.
November 4, 2020
5
min read

Everything you wanted to know about podcasts but were afraid to ask

by Daniel Conn
As more and more brands look to podcast sponsorship and more and more podcasters seek to make a living from it, here are some key elements you need to know
October 29, 2020
5
min read

Our take on the Streamy Award nominees for Creator of the Year

by Daniel Conn
We’ve done a thorough analysis of each one of the top 10 nominees for Creator of the Year to show you their strategies to success.
October 21, 2020
5
min read

Shhh..keep this sponsorship category quiet

by Daniel Conn
In this report we’re going to be looking at the commercial side of ASMR and why it may be too good a category for brands for us to keep quiet about.
October 8, 2020
5
min read

Repetition, Repetition, Repetition: How to tell if a brand's sponsorship strategy is successful

by Daniel Conn
When coming up with a sponsored content strategy that works, it’s not enough to just look at the success of individual channels. Once you’ve found what works, it’s time to look at how to make these results replicable and scalable. 
September 30, 2020
5
min read

The Language of Success - How to measure your online campaign

by Daniel Conn
These are the fundamentals, or ABCs, of marketing.
September 24, 2020
5
min read

Two quarters in: How has DTC done this summer?

by Daniel Conn
The question we return to now is whether there would be a bounce back in Q3 2020.
September 10, 2020
min read

Message from the editor: On our passion for the passion economy

by Daniel Conn
2020 has thus far been defined by COVID-19, but in the history books we may very well refer to this year as a pivotal moment in economic development with the birth of the passion economy. 
September 3, 2020
min read

How to Vet an Influencer: a performance-based approach

by Daniel Conn
At ThoughtLeaders, we're inspired by the power of influencer marketing, so we've made it our mission to help everyone from creators, talent managers, and marketers alike find the right relationships that drive success. We'll get you up to speed on executing the most ROI-efficient influencer campaigns and how to address your brand's unique needs. Click thru to read more.
September 2, 2020
min read

ThredUp - Creating Conscious Consumers One T-Shirt At A Time 

by Daniel Conn
While most retailers took a massive hit as a result of COVID-19, thredUP is one of the few companies that came out on top. Check out this article to learn more about how this company is making a splash in both the world of sustainable fashion and sponsorships!
August 27, 2020
min read

Back to School

by Daniel Conn
Back to school is one of the major annual events in the retail calendar. Its seasonality is wrapped up in the phrase itself as the end of each summer brings a rush of activity to send students of all ages into their new semesters fully equipped.
August 27, 2020
min read

Discovering the right influencer discovery platform

by Daniel Conn
A rundown of some of the best influencer discovery platforms on the market
August 20, 2020
min read

Can you really get catfished in marketing?

by Daniel Conn
If you’re looking to avoid having the awkward conversation with your boss as to why you spent $10,000 on instagrambots last quarter, we’re here to break down the signs of a fake influencer, how to avoid them, and how to go one step further and vet your creators systematically to get the most out of every marketing dollar your brand spends. 
August 20, 2020
min read

The podcast trend you don’t want to sleep on

by Daniel Conn
I’ve spent the last month or so trying out some of the most popular podcasts for nodding off. Here’s the rundown on what managed to put me asleep.
August 6, 2020
min read

Influencer Marketing Checklist

by Daniel Conn
This checklist covers the basics of marketing strategy all the way to tracking and measuring results and everything in between - you’re welcome <3 
August 6, 2020
min read

A little competition never hurt anyone

by Daniel Conn
Here are some fail-safe strategies for learning from your competitor’s sponsorship history
July 30, 2020
4
min read

Raycon, a rising star in influencer marketing

by Daniel Conn
Raycon launched into the industry, quickly outpacing their more established competitors specifically through the use of sponsored content. Raycon is dominating 3 of the 4 major content verticals that we are seeing an ROI for audio brands across YouTube and podcast primarily. Raycon has also identified other brands that appeal to Raycon’s target consumer, such as Squarespace and Skillshare, and are optimizing their brand messaging through sponsoring only the top performing channels for these brands.
July 23, 2020
min read

Monkey see, monkey do: the rise of influencers and the "How To" video

by Daniel Conn
How To content is a foundational element of digital media and is only continuing to gain traction. For many communities that lack traditional resources, this content is vital for learning and gaining new skills. We’ve seen just how much traffic has been driven to online learning, certifications, and alternatives to university as the COVID pandemic eats into the typical academic calendar.
July 23, 2020
min read

How to create the perfect how to video

by Daniel Conn
The How-To video has become a classic genre on YouTube, promising viewers a definitive guide on the best way to achieve the desired result. How-To videos done well can also be perfect opportunities for brand sponsorships.
July 16, 2020
min read

BarkBox: Finding a Dog-Shaped Silver Lining to COVID-19

by Daniel Conn
The combination of new dog owners and existing pet owners being forced to stay home throughout the COVID-19 crisis created a perfect opportunity for BarkBox to shine. Like many DTC companies and other subscription-based services, BarkBox saw an increase in business as their service which was once deemed as merely a more convenient option to going to the store became a way for people to stay safe. As BarkBox’s business increased in March, so did their presence online.
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