Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
COVID-19 has been unprecedented in many ways - and we are still counting new records and measuring historical benchmarks as 2020 progresses. The professional sports industry is perhaps one of the few that was least prepared for a worldwide
The big news rocking the marketing world this week is the growing list of brands who are boycotting Facebook ads, in response to the tech giant’s inadequate response to the hate speech on its platform.
The overhead shot has long been the preferred framing for Instagram’s army of foodies, as you’ll know if you’ve even found yourself at brunch surrounded by micro-influencers standing on chairs to capture their food at the perfect angle.
A lot has been said about DTC (Direct to Consumer) brands and their rise in popularity in recent years. They have consistently been major users of sponsorship in their marketing mix and through analyzing their sponsorship strategies from Q1 2019 through Q2 2020 we can see just what the trends of growth were YoY pre-COVID and how the pandemic impacted growth.
It’s clear the LGBTQ community has a long path ahead to ensuring equality. But, this community has embraced the power of online connection to develop informative and relatable content that has spread far beyond the screens of LGBTQ folks.
At ThoughtLeaders we alone can’t break the wall of injustice that has stood tall for centuries - but we can try our best to make a dent. We like to make sure that more sponsorship money is getting into the hands of creators of color.
