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A lot has been said about DTC (Direct to Consumer) brands and their rise in popularity in recent years. They have consistently been major users of sponsorship in their marketing mix and through analyzing their sponsorship strategies from Q1 2019 through Q2 2020 we can see just what the trends of growth were YoY pre-COVID and how the pandemic impacted growth.
It’s clear the LGBTQ community has a long path ahead to ensuring equality. But, this community has embraced the power of online connection to develop informative and relatable content that has spread far beyond the screens of LGBTQ folks.
At ThoughtLeaders we alone can’t break the wall of injustice that has stood tall for centuries - but we can try our best to make a dent. We like to make sure that more sponsorship money is getting into the hands of creators of color.
In this article we’re going to be looking at references to different forms of remote digital gatherings including webinars, livestreams and the newly established category of online / virtual events.
