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We find the creators, lock the deals, and run the campaigns. No hidden markups, no padded invoices, no surprise fees.
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Lifestyle Mama went live just now
Most agencies make their money in some shadowy area between what brands pay and what creators get. We don't. You always know exactly what we're making on your campaign, because we have two clear and transparent models for you to choose between.
Most brands trying to run YouTube sponsorships hit the same wall. Picking the wrong creators. Negotiating without a benchmark. Chasing drafts that never come. Watching a video go live with the wrong promo code in the description.
We've run 25,000+ of these. We know exactly where the process breaks down and those are the parts we own.
We don't pitch you our friends. Every recommendation starts in our database of 10,000+ vetted channels and gets ranked against your audience, your category, and what's already worked for brands like yours. If a creator's audience doesn't overlap with the customers you're trying to reach, we won't suggest them.
We send proposals on your behalf within 72 hours of kickoff. You see every offer, every counter, every renegotiation. There's no rate card on YouTube, but there's a benchmark, and we have it. It's built into our Sponsorship Calculator, which we run every proposal through before it lands in your inbox.
Briefs, talking points, contracts, draft review, promo code QA, payments, go-live confirmations. All handled by us. You get a Slack or email ping at every milestone (if you want one).
Each wave of the campaign is more informative than the last. We watch what's converting and what isn't, then double down on the creators, formats, and angles that are working. The campaign you finish with isn't the campaign you started with, and that's the whole point.
We give you a login to our proprietary data platform — the same toolset our campaign managers use. Channel performance, audience overlap, sponsorship history, projected views, competitor activity. You can log in whenever you want, so you're never sitting around waiting on a status update.
Sponsorship history, audience demographics, evergreen scores, who else has booked them, how those campaigns performed.
Our model for what a sponsorship will likely do before you spend a dollar on it. Built off nine billion sponsored views of training data.
Every booking, draft, live link, and payment in one place.
Five steps, every campaign. No mystery, no inherited wisdom.
Read the full methodology →If a brand in your category is renewing the same creators every quarter, those creators are doing something right. We start there.
The channels brands trust enough to come back to. Not just channels with big numbers.
For every winner there are five creators with overlapping audiences nobody's booked yet. Often better value, almost always better availability.
YouTube has no rate card. The only way to know what something actually costs is to ask, in writing, with specifics.
A $30k creator with the right audience beats a $10k creator with the wrong one. We do the math, side by side, before you decide.
Scaled a niche keto cereal brand to mainstream recognition through creator partnerships across food, lifestyle, and gaming.
Backend coding platform doubled return on ad spend through targeted creator partnerships in gaming and tech.
Creator partnerships across lifestyle, wellness, and productivity drove a step-change in DTC sales and brand awareness.
We see YouTube as a performance marketing channel with a goal of acquiring customers efficiently. Our account manager has been aligned with our goals from day one.
Their comprehensive reporting platform makes reviewing metrics and demographics a breeze. Running the numbers, it looks like we double our ad spend on average through ThoughtLeaders.
