What is Hiya Health?

Founded by two fathers, Darren Litt and Adam Gillman, Hiya Health is on a mission to reimagine children's vitamins. Litt and Gilman were shocked by the existing options for children’s vitamin supplements which, according to them, are nutritionally inadequate. The fathers, along with a team of leading pediatricians and nutritionists, formulated an actual nutrient-jammed vitamin.

What does Hiya Health sell?

Daily chewable vitamin extracted from real food that includes all the nutrients that a child needs. They provide subscription-based multivitamins for kids ages two to mid-teens, which are made up of 12 organic fruits/vegetables - so children can really get the nutrients they need. Their site offers “full-body nourishment delivered to your door for $1/day.”

Who is Hiya Health’s target audience?

Females between the ages of 25-45, especially those interested in parenting, and health & wellness. With a family friendly product, it makes sense that the brand wants to work with family friendly influencers who speak to this audience. 

 Hiya Health’s YouTube track record: 

- Hiya Health has sponsored 14 YouTubers (they are new to the game!)

- The sponsored video that received the most views in 2022: Do This After a High Carb Meal which received 165K views

- They have received over 686K views

Why are YouTube sponsorships so effective for Hiya Health?

Subscription services often work really well with YouTube marketing. Hiya Health is an emerging brand, so it makes sense for them to work with influencers that audiences know, love and trust from their YouTube content to promote their product and gain the right kind of brand recognition. 

‍

What kind of YouTubers does Hiya Health typically work with? 

• Health-based channels - Thomas DeLauer and KetoFocus
• Parenting channels - Christy Gior and Family at Heart
• Lifestyle channels -  Alexandra Beuter and Brianna K

Here are Hiya Health’s top YouTube sponsorships: 

1.  Do This After a High Carb Meal (Glucose Control)! - Thomas DeLauer

United States 

Views: 172.5k

Likes: 5.8k

Duration: 0:07:47 

2.  Sunflower Oil 😳 - Thomas DeLauer

United States 

Views: 30.7k 

Likes: 1.4k

Duration: 0:07:56 

3.  New Moon Rewatch - Part 2 of 3 | The Twilight Effect with Ashley Greene and Melanie Howe - The Twilight Effect Podcast

United Kingdom 

Views: 28.8k

Likes: 1.4k

Duration: 1:14:44 

4.  Catherine Hardwicke | The Twilight Effect with Ashley Greene and Melanie Howe - The Twilight Effect Podcast

United States 

Views: 28.4k

Likes: 1.4k

Duration: 1:22:32 

5.  SPRING CLEAN AND DECORATE WITH ME- EXTREME DEEP CLEANING- CLEANING HACKS AND TOOLS-JESSI CHRISTINE - Jessi Christine- Keep Calm and Clean

United States 

Views: 27.3k

Likes: 1.8k

Duration: 0:26:59 

What's next for Hiya Health? 

• Scale-up their YouTube sponsorships - sponsors even more parenting/health & wellness channels, and also begin sponsoring other categories - for example, Hiya Health recently sponsored Crooked Media (a company dedicated to providing a no-bullshit conversation about politics in culture)
• According to their sponsorship history, Hiya Health hasn’t had very many recurring channel appearances - most of the channels they’ve sponsored they have only worked with once. As they grow their influencer marketing strategy, we will likely see more long-term partnerships.

So, do you have what it takes to be sponsored by Hiya Health? 

• Hiya Health usually sponsors channels that have an average of 20K views 
• They have seen the highest success in channels that focus on health & fitness - Hiya Health has sponsored Thomas DeLauer five times, receiving over 313K views.

Is your channel a perfect fit for Hiya Health? Click here to explore this sponsorship opportunity