Weekly Insights Newsletter Archive

July 30, 2020

This week we are looking at three major trends - true-crime podcasts, lifestyle YouTube videos, and live-play gaming on YouTube, and how their rise in popularity caused a tidal wave of brands wanting to sponsor this content.

July 23, 2020

This week we study why video dominates in influencer culture and why influencers making How To content are ahead of the curve. We also take a look at how brands are getting involved - so what are you waiting for? Use those opposable thumbs and click to read more.

July 16, 2020

Before stay-at-home orders were in place the subscription box category, specifically beauty, was only going downhill. Now, these brands are seeing an increase in website traffic and subscriptions. The question remains as to how this uptick happened... In this case, it's due to marketing.

July 9, 2020

In this piece, we will explore the depth of the challenge and look at how brands can maintain the connection to sports fans through retargeting, crossovers into eSports, or lose them altogether? Let's see if the sports marketing industry rebound back to taking center court once again.

July 2, 2020

It's the news everyone's talking about: more and more brands have joined the boycott against Facebook, committing to freezing their ad spend with the social media giant for the entire month of July. Here are some of our methods that will allow these brands to continue reaching their customers and support exciting content creators at the same time.

June 25, 2020

This week we’re going to try and cut through the noise about the space by analyzing the sponsorship marketing activity of 50 such DTC brands with a focus on the Clothing, Accessories and Home goods spaces. Additionally, we'll be dissecting along the lines of subscription vs single purchase business models - any bets on which model is seeing the most growth during COVID?

June 18, 2020

This isn't your usual newsletter. We are bringing you a 2nd special issue focusing on Pride and the LGBTQ community this week in honor of June being Pride Month. We hope by highlighting the importance of diversity in the world of content that the industry will embrace inclusiveness as a strength.

June 11, 2020

Normally we bring you trend graphs, stats, and data-driven deep dives - but this week we felt compelled to speak on the need for change. At ThoughtLeaders we believe our role is to listen to and uplift voices of leadership in the Black Lives Matter movement. We believe in equality and equity and that means actively working against structures of racism through amplifying the messages of black creatives and POC in our industry. This week’s article is dedicated to content creators of color all over the world and the vital work they do to make space for and support communities of color.

June 4, 2020

Conferences, workshops, seminars, exhibitions, and many more forms of gathering have been shut down, but there has been a digital response, a big one. This week we look into the world of digital gatherings during Corona and ask whether, like remote work, this represents the future.

May 28, 2020

We analyzed what's "working out" for these brands in the world of sponsored content. YouTube? Podcast? Both? Find out in our Part 2 Health & Wellness Report: Fitness Edition