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Why is Raycon sponsoring everywhere on YouTube? Raycon is a perfect case study for marketers who want to learn how to harness the power of savvy content partnerships to make a splash for their brand.
You can read a full breakdown of Raycon’s strategy here. Raycon has appeared on 663 YouTube channels to date. Here, we take a look at some of their most successful channels, and see why these creators proved so successful for this brand.
How To & Crafts
11M subscribers
2M avg. views
16.4% audience loyalty
Creator country: United States
The channel that has brought in the most views for Raycon is The Q, a science channel that began in January 2017 and now boasts 11M subscribers. They generated 45.7 million views for Raycon across 6 integrations in 2020. 32 million of those views came from the video “How to Win Any Race on PS4” which was Raycon’s best performing sponsored video and ties in nicely with the gaming vertical that is a key target for the brand.
For sponsorship enquiries: Interested in working with The Q? Click here to learn more.
Sports
215K subscribers
40K avg. views
18.8% audience loyalty
Creator country: United States
In terms of the channel with the most number of mentions for Raycon, ThatsGoodSports comes in first. This channel is all about NFL news, with “game predictions, football recaps, and a dedication to hating Tom Brady”. Raycon has sponsored 29 videos on this channel, in a partnership that started in October 2019. Sports is not a particularly strong category for Raycon - they’ve only appeared on 47 other channels in this category, but ThatsGoodSports appears to be working well for them. This collaboration has generated 1,388,591 views for the brand, with average views of 47,882 per video.
For sponsorship enquiries: Interested in working with ThatsGoodSports? Click here to learn more.
Music
7M subscribers
3M avg. views
46.4% audience loyalty
Creator country: United States
Talk about knocking it out of the park on your first try! TikTok star Dixie D’Amelio has run one single integration for Raycon, and it has 19 million views and 1 million likes. Dixie released her YouTube video Be Happy on July 1 2020 (which has racked up 90 million views). Two weeks later, on 15 July, the star had her friends and family watch and react to the video in the Raycon sponsored “My Family and Friends React to my Be Happy Music Video”, building on the hype from her video release and making this her most successful YouTube brand integration to date.
For sponsorship enquiries: Interested in working with Dixie DAmelio? Click here to learn more.
Lifestyle
4M subscribers
1M avg. views
23.7% audience loyalty
Creator country: United States
Donut Media is all about car culture with everything from motor sports to car pranks. We see that Raycon first ran 2 integrations with the channel last year when they were in their testing phase. The brand then began booking in videos on roughly a monthly cadence from November 2019, increasing this to twice a month in August 2020. The best performing video of this integration is “VW Just Killed Formula 1”, released on Feb 17, 2020, which has attracted 3 million views.
For sponsorship enquiries: Interested in working with Donut Media? Click here to learn more.
Technology
4M subscribers
1M avg. views
26.7% audience loyalty
Creator country: United States
Raycon’s second highest view count comes from a Black Friday promotion from Andymation in 2019. The compilation “My Best Flipbooks” now has 25 million views. However, we’re guessing that these views didn’t translate to sales for Raycon, since the brand hasn’t run another integration with this channel since November last year, which is why this creator doesn’t appear higher in these rankings. Andymation’s channel is all about stop-motion animation and incredible flipbooks, so fans may have felt that the Raycon sponsorship wasn’t in keeping with the channel’s style or content.
For sponsorship enquiries: Interested in working with Andymation? Click here to learn more.
These top five show us some of the creators that have hit it out of the park for Raycon and helped to establish their impressive brand presence on YouTube. For a full breakdown of their strategy, check out their brand page here.
If you are a brand interested in working with the best content creators on YouTube, get in touch and we can help you find the right creators and manage your YouTube campaign.
If you are a creator who is interested in promoting your content and partnering with the right brands, get in touch and we’d be happy to discuss your needs.
If you are simply interested in discovering further top YouTubers or other similar creators, let us know!
