Emma Chamberlain launched her YouTube channel in 2016, and quickly became a fan-favorite. Millions of viewers enjoyed watching Chamberlain’s authentic vlogging style - make-up free, very little editing, and sharing a real look into her life. Just three years later, the YouTuber attended Paris Fashion Week as part of a co-sponsorship with between YouTube and Louis Vuitton - which catapulted her fame beyond her online presence.
Today, Emma Chamberlain has over 12M subscribers and gets an average of 5M views per video. So, how did Emma Chamberlain go from uploading Try-On Thrift Haul to being named ‘the funniest person on YouTube’ and ‘someone who changed the world of online video’? Not to mention, raking in hundreds of thousands of dollars just from YouTube.
If you just focus on YouTube’s AdSense, the creator’s income depends on her RPM - revenue per 1,000 video views. So, if Emma Chamberlain’s RPM is approximately $4 per 1000 video views, then she is raking in about $25,000 from the ads in the beginning and middle of her videos alone.
Throughout her years on YouTube, Emma Chamberlain was sponsored by a number of different brands, including ThredUp, Function of Beauty, Seet Geek, Native, and more. Due to her high average viewership, it’s pretty clear that this YouTuber makes quite a load of cash from brand sponsorships.
Let’s take a closer look at Emma Chamberlain’s partnerships with Function of Beauty, who has sponsored this creator 3 times. On videos they sponsored, Emma Chamberlain received over 26.8M views - that is a lot of exposure for the brand. Now, if we assume that her CPV (cost-per-view) is 6 cents (which is a standard rate for lifestyle creators like herself), then this YouTuber made approximately $1.5M from just this one brand collaboration. Yeah, that’s a significant amount of money but, imagine how much money Emma Chamberlain has made for Function of Beauty. Here’s one of their partnerships:
As mentioned earlier, Emma Chamberlain’s average views exceed 5M - so it’s safe to assume that many brands would ideally love to sponsor this channel. Let’s use our YouTube sponsorship calculator to understand just how much a partnership placement is worth on Emma Chamberlain’ channel.
Filling out our YouTube sponsorship calculator, you may have noticed that unlike many other calculators available across the web, we take into account projected views, placement of the ad, and YouTube category. Why? Well, these elements share a ton of information -
With her continuously growing follower count (especially after returning to YouTube following her 6-month hiatus), high number of views, and standing in the lifestyle category, it’s pretty clear that Emma Chamberlain is one of the more expensive influencers to sponsor. According to our YouTube sponsorship calculator, an ad placement on this channel is worth a $0.028 CPV. That means that with the current average views, a sponsorship on Emma Chamberlain’s channel stands between $138,750 and $194,250. So, this YouTuber’s annual earnings can reach over $1M from brand sponsorships alone.
After four years of uploading videos almost every week, Emma Chamberlain announced in early 2022 that she was taking a break from YouTube. According to the creator, “the pressure to be a weekly YouTuber, 365 days a year, is unrealistic, yet it’s the standard. It is the standard that YouTubers hold themselves to but yet it is an impossible thing to keep up mentally.” During her 6-month hiatus from YouTube, Emma Chamberlain focused on her own brand - Chamberlain Coffee - which she launched in December 2019, as well as, keeping up with her podcast Anything Goes with Emma Chamberlain.
Emma Chamberlain’s online coffee business delivers high-quality coffee with a focus on sustainability when sourcing and roasting coffee beans. Coffee-lovers can take Chamberlain Coffee’s online flavor quiz and then order the coffee beans that best fit their coffee preferences. Shoppers can also purchase coffee must-have accessories, including mason jars for your cold or hot beverages, french presses, milk frothers, tote bags, reusable straws, and more.
Earlier this year, Chamberlain Coffee raised $7M in funding in order to develop new products and expand the brands retail footprint. Christopher Gallant, a former RedBull executive who was hired as the company’s CEO reported to Forbes, “The vast majority of coffee is still purchased offline, and we’re building a good story with data and the omnichannel approach. We’re looking to double our revenue every year.”
People who love Emma Chamberlain’s authentic, raw, unfiltered YouTube content will also love her podcast. Each episode, this creator talks at length about whatever was on her mind that week - from the comfort of her bed. Chamberlain shared with Cosmopolitan, “I feel like I have finally found my voice in the podcasting world. I started podcasting for fun, but it has turned into a larger part of my life and career than I could have ever expected.” On average, over 1.5M people tune into Anything Goes on a regular basis.
Just like with her YouTube channel, many brands have sponsored Emma Chamberlain’s podcast - helping her increase her income even more. Over the years, BetterHelp has sponsored this podcast over 9 times, and it doesn’t seem like they are slowing down. Also, DoorDash and Squarespace have sponsored Chamberlain’s podcast a few times.
According to our podcast ad rate calculator, an ad placement on this channel is worth a $38.22 CPM. That means that with the current listener numbers, a sponsorship on Anything Goes with Emma Chamberlain stands at approximately $38,000.
It’s safe to say that Emma Chamberlain lives and breathes content creation and she continues to prove that sometimes being yourself, and showing things as they are, can also be very successful. Chamberlain really knows her audience - what they like and what they don’t - which is exactly why brands line up to sponsor this creator. Throughout the years, Emma Chamberlain clearly highlighted the power YouTube holds and the doors it can open. So, where can you begin? Check your YouTube sponsorship rate and reach out to us so we can help you strengthen your influencer marketing or help you begin integrating with brands.