Daniel Conn
CRO @ ThoughtLeaders
December 30, 2020

Cariuma is a global DTC sneaker company founded in Rio, Brazil by David Python and Fernando Porto. 

The brand is based around one product: sustainable and stylish sneakers. 

They work exclusively with ethical factories and sustainable natural materials, recycling 100% of the water used in the production process.

Sustainable sneakers sponsorship trend
Growth in mentions of sustainable sneakers

Cariuma also require all the vendors they work with to sign a “Code Of Conduct”, pledging to comply with their ethical employment standards

Cariuma Sponsorship Strategy

Cariuma’s target market is the educated young professional, and up till recently have found that the best way of reaching these sneaker fans is through newsletters having featured in Morning Brew 50 times in the past 2 years

They’ve also appeared repeatedly in Axios, The Skimm and The Hustle. 

Cariuma sponsorship strategy

Their spending on sponsorships in newsletters hit a peak in January 2020 as it looks as though they are starting to catch up with the conversation about sustainable sneakers on YouTube.

Will this be the start of a new approach moving into 2021?