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The month of May has come and gone, and pride month has arrived! This month is an opportunity to honor the 1969 Stonewall Uprising in Manhattan, as well as all the progress that has been made in LGBTQ+ awareness and rights.
We decided, instead of highlighting the brands that have created campaigns specifically around Pride month, we would compile a list of companies who sponsor and have formed long-term partnerships with LGBTQ+ creators on YouTube all year round.
Surfshark is a virtual private network (VPN) service provider that enhances online privacy and security by encrypting your internet connection. It allows users to browse the internet anonymously and access content that might be geo-blocked.
They have been steadily collaborating with creators Rose and Rosie since 2020. Sometimes called “the best lesbian YouTubers out there”, the British married couple have been creating content since they started their relationship over a decade ago.
Surfshark has worked with them for 43 videos and counting.
Magic Spoon is all you could want in a cereal - high-protein, low-carb, and extremely delicious. Magic Spoon launched in 2019 and leaned into influencer partnerships heavily, sponsoring loads of creators over the last number of years.
One of those creators is Jamie Anthony Lotun-Raines, an English YouTuber and LGBT advocate. His channel, Jammidodger, has over one million subscribers. As a trans man, Raines documented his gender transition and often discusses gender identity and LGBTQ+ issues, alongside general lifestyle topics, on his channel.
Skillshare is an online learning platform that offers thousands of creative courses and classes that are taught by experts to help you learn new skills. When it comes to influencer marketing, Skillshare is a top spender. In 2023, Skillshare worked with over 1400 YouTube channels and was mentioned in over 5000 videos, either as direct sponsors or through their affiliate program.
Skillshare created a strong partnership with Lilly Singh, the OG influencer who has been around on YouTube for years! Not only does she have her very own course on the platform - ‘Social Media Success: Video Storytelling on YouTube & Beyond’, but she was also able to offer her viewers a link to get a free trial of Skillshare Premium Membership. Skillshare is known for having long-term partnerships with creators, and Lilly Singh is no different. The brand has sponsored this YouTuber several times.
Curiosity Stream is a media company and subscription video streaming service that offers documentary programming, including films, series, and TV shows.
The company has formed a strong connection with creator Kat Blaque, a YouTuber and LGBT rights activist. Kat started her channel in 2010, discussing race, gender, and other social justice issues. In 2017, she started a weekly video series called True Tea where she answers questions that viewers send her about racism, transphobia, and black culture, among other topics. Curiosity Stream has partnered with Kat a number of times on her channel.
BetterHelp is an online therapy service that aims to make professional therapy accessible, affordable, and convenient.
The company often partners up with content creators on various platforms. They have been working with creator Connor Franta for years. Franta uploaded his first video to YouTube in August 2010. He now has over 400 million views and over 4.8 million subscribers.
In 2017, BetterHelp also launched Pride Counseling, a platform for members of the LGBTQ+ community on the mental health issues they face. Pride Counseling partnered up with Jammidodger, who often posts videos with commentary on gender identity and other LGBTQ+ issues. In his video talking about his gender dysphoria after bottom surgery, Jammidodger even mentions that he used the BetterHelp therapy service a few years ago and found it to be incredibly useful.
Squarespace provides you with the ability to make your very own website in a matter of minutes with thousands of ready-made templates. Squarespace is another brand that chooses to invest in influencer marketing - in 2023 alone, they worked with hundreds of influencers.
Squarespace has partnered with actress, musician, and YouTube creator Anna Akana for years. Starting their partnership in 2015, the company has sponsored her over 160 times.
It's not too late to get started on your Pride campaign - and we can help you out. Also, if you are a brand searching for LGBTQ+ creators and what to know how much a channel is worth, or if you’re an LGBTQ+ creator interested in branching out your sponsorships, check out our YouTube sponsorship calculator and make sure to reach out to us with any questions!
