×
Stay updated with our latest development, SHOUTS - your virtual assistant for all things influencer marketing!
Learn more
.png)
Sponsorship history refers to the record of a channel's past sponsored content, showcasing which brands have partnered with the creator and the frequency of repeat sponsorships, signaling the success and trustworthiness of the channel for future collaborations.
Sponsorship history is an important concept in YouTube's creator economy, reflecting the paid partnerships a channel has engaged in over its lifespan. It often involves integrations such as 30-, 60-, or 90-second mentions within a video, paired with trackable links like discount codes or affiliate URLs in the video description. These sponsorships are typically disclosed by creators with phrases such as “Thanks to my sponsors” or “Brought to you by [Brand].”
For creators, sponsorship history serves as proof that their audience not only engages with their content but also takes action, such as making purchases. For brands, it offers a predictive framework: channels with high sponsorship history and repeat brand partnerships are more likely to yield successful marketing outcomes. By analyzing related brands—competitors or guide brands—media buyers and marketers can craft cost-effective strategies, avoiding blind testing and leveraging proven performers.
Channels with strong sponsorship histories often command higher rates for ads, as their track record demonstrates value for performance-marketing-focused brands.
YouTube Studio itself doesn’t directly track sponsorship history. However, you can manually track sponsored uploads by reviewing a chanel’s past content under the “Content” tab, where sponsored video descriptions or callouts in thumbnails often highlight brand integrations.
On ThoughtLeaders.io, sponsorship history is an advanced metric offering insights into:
Our platform tracks these partnerships automatically, allowing users to identify high-performing creators and benchmark their performance against competitors. This helps both brands and creators optimize their strategies based on actionable insights.
To maximize success:
Success stories include creators who consistently disclose sponsorships in an engaging manner, use clear CTAs, and align sponsored content seamlessly with their audience’s interests.
Our platform provides:
Exclusive tools on ThoughtLeaders.io offer unparalleled clarity into past sponsorships, helping creators and brands alike refine their strategies for future success.
