Sponsorships

View Guarantee

Short Definition

A View Guarantee is a contractual assurance provided by YouTube creators to brands, ensuring a minimum number of views for sponsored content, particularly relevant for channels with inconsistent performance or unique video expectations.

Detailed Definition

View Guarantee plays a crucial role in YouTube's sponsorship ecosystem by:

  • Mitigating risks for brands investing in sponsored content
  • Providing a safety net for campaigns on channels with volatile view counts
  • Ensuring minimum exposure for CPM-based deals
  • Accommodating special content expected to outperform typical channel metrics

For creators, it demonstrates confidence in their content and audience reach. For marketers and media buyers, it offers predictability and measurable ROI for their sponsorship investments. 

When Should Brands Ask for a View Guarantee

This metric is especially valuable when working with channels that have inconsistent views, when structuring CPM deals with minimum view requirements, or for unique videos expected to surpass typical performance.

View Guarantee at ThoughtLeaders' Partner Program

The ThoughtLeaders Partner Program offers a robust view guarantee system to ensure brands receive the exposure they expect from sponsored content. If a sponsored video fails to reach the guaranteed view count, the channel is obligated to publish an additional video for free. 

This policy serves as a safety net for brands, mitigating the risk associated with volatile view counts or underperforming content. By providing this assurance, ThoughtLeaders demonstrates its commitment to delivering value and maintaining trust between brands and creators. This approach not only protects the brand's investment but also incentivizes creators to produce high-quality, engaging content that meets or exceeds the agreed-upon view targets.

Leveraging View Guarantee for YouTube Sponsorship Success

  • Secure better rates for sponsorships by offering view guarantees
  • Mitigate risks when working with newer or volatile channels
  • Ensure minimum brand exposure for time-sensitive campaigns
  • Optimize budget allocation based on guaranteed view metrics

Related Metrics and Data Points

  • Sponsorship History
  • Evergreen Score
  • Engagement Rate

Citations

https://www.thoughtleaders.io/blog/what-is-an-engagement-rate-calculator-and-why-is-it-important

https://www.thoughtleaders.io/our-youtube-sponsorships-methodology

https://www.thoughtleaders.io/sponsorship-glossary/youtube-sponsorship-history