The main reason why you should advertise on podcasts is because… IT WORKS!
We’ve seen this time and time again, from everyone from big podcast spenders like BetterHelp and Geico, to smaller players in the industry like Athletic Greens and Magic Spoon. Each of these brands has made podcasts sponsorships a major part of their marketing strategy (and advertising budget), because they’ve seen that it is a method that delivers results.
Numerous studies have shown that podcast listeners are more likely to be aware of a brand after hearing a podcast advertisement. One study conducted by Midroll indicated that over half of podcast listeners are more likely to buy from brands that advertise via podcasts.
With podcast advertising, there are so many different topics available that you can easily choose shows that speak to a certain demographic that matches your product or service. For example, to promote a B2B brand you might want to partner with podcasts aimed at entrepreneurs.
Learn more about getting started with podcast advertising with our post Everything you wanted to know about Podcasts but were afraid to ask.