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YouTube

April 3, 2022

5

min read

Top black beauty YouTubers

Want to discover the best black beauty YouTubers? Whether you are interested in working with these creators, or just enjoying some fresh content, here is our introduction to the top 5 black beauty YouTubers to check out now: 

There are so many creators on YouTube that it can be difficult to cut through the news and find the black beauty YouTubers that you are looking for. That’s why we’ve done the hard work for you and put together a list of the 5 best black beauty YouTubers for you to explore. 

ItsMyRayeRaye

Country: United States

First joined YouTube: May 11, 2012

Number of videos: 285

Subscribers: 1.9M

Average views on each video: 434.2k

Average likes on each video: 13.9k

How often do they come out with new videos: Every 13 days

Check out ItsMyRayeRaye’s most popular video to date: DIY Permanent at Home Eyelash Extension Application

Number of views: 6M

Brands that have sponsored their channel: Vanity Planet, Sephora, Aveda, Suave

Why is  ItsMyRayeRaye one of the top black beauty influencers: ItsMyRayeRaye is the ultimate beauty influencer. Her channel includes everything from skincare, hair tips & tricks, and of course, makeup tutorials. 

For sponsorship enquiries: Interested in working with  ItsMyRayeRaye? Click here to learn more.

Patricia Bright

Country: United Kingdom

In their own words:

"A Female fashion beauty and hair channel with tutorials and videos to help with your beauty and fashion needs. Style advice Im here, random Life advice I'm also here."

First joined YouTube: Jul 18, 2010

Number of videos: 820

Subscribers: 2.9M

Average views on each video: 431.7k

Average likes on each video: 15.1k

How often do they come out with new videos: Every 5 days

Check out Patricia Bright’s most popular video to date: I Spent $400 on Wish App...Is This Website a Joke? WTF!

Number of views: 9M

Brands that have sponsored their channel: Audible, Gymshark, Function of Beauty

Why is  Patricia Bright one of the top black beauty influencers: Patricia Bright uploaded her first video to YouTube over a decade a go! Over the years, Bright has become quite the YouTube sensation, especially in the beauty, fashion and lifestyle categories. She is celebrated as one of the first black British YouTube to gain 1 million subscribers!

For sponsorship enquiries: Interested in working with  Patricia Bright? Click here to learn more.

Jasmine Brown

Country: United States

First joined YouTube: Mar 29, 2015

Number of videos: 441

Subscribers: 2.4M

Average views on each video: 404.3k

Average likes on each video: 11.6k

How often do they come out with new videos: Every 6 days

Check out Jasmine Brown’s most popular video to date: Curly to Straight Hair Tutorial

Number of views: 32M

Brands that have sponsored their channel: Sephora, Boohoo, and e.l.f Cosmetics

Why is  Jasmine Brown one of the top black beauty influencers: Whether you have curly hair or not, you've probably come across Jasmine Brown's most watched video - Curly to Straight hair tutorial. Since uploading her first video in 2015, Jasmine has posted videos on a wide range of beauty topics including hair care, makeup tutorials and even a touch of fashion

For sponsorship enquiries: Interested in working with  Jasmine Brown? Click here to learn more.

Jackie Aina

Country: United States

In their own words:

"Changing the standard of beauty, one video at a time :)"

First joined YouTube: Aug 14, 2009

Number of videos: 967

Subscribers: 3.6M

Average views on each video: 383.9k

Average likes on each video: 18.8k

How often do they come out with new videos: Every 5 days

Check out Jackie Aina’s most popular video to date: Makeup Trends We're Ditching in 2015

Number of views: 5M

Brands that have sponsored their channel: Estee Lauder, NYX, Olay, iHerb

Why is  Jackie Aina one of the top black beauty influencers: Jackie Aina was born to an African-American mother and a Nigerian Father. It's important for her to advocate for visibility of people of color in the cosmetic industry. 

For sponsorship enquiries: Interested in working with  Jackie Aina? Click here to learn more.

Nyma Tang

Country: United States

First joined YouTube: Oct 29, 2016

Number of videos: 258

Subscribers: 1.4M

Average views on each video: 374.1k

Average likes on each video: 12.8k

How often do they come out with new videos: Every 8 days

Check out Nyma Tang’s most popular video to date: Fenty Beauty Pro Filter Foundation Review

Number of views: 12M

Brands that have sponsored their channel: Make Up For Ever, Fabletics, CVS

Why is  Nyma Tang one of the top black beauty influencers: Nyma Tang started her channel back in 2017 with a series,The Darkest Shade - where she reviewed the darkest shades of makeup brands and products. 

For sponsorship enquiries: Interested in working with  Nyma Tang? Click here to learn more.

Is there anyone you think we missed from this round up of the best black beauty YouTubers? Let us know.

Over the past few years, more and more creators have been growing their channels as black beauty YouTubers, and more and more brands are interested in sponsoring videos by black beauty YouTubers. This content appeals to viewers and allows brands to connect with new, relevant and targeted audiences to promote their products. The kinds of brands we see that are regularly sponsoring black beauty YouTubers include HelloFresh, Brooklinen, Noom, Make Up For Ever, Gymshark.

We created this list by searching for black beauty YouTubers in the ThoughtLeaders platform, which scrapes millions of pieces of content every day. These are the world’s top black beauty YouTubers creators when looking at the total number of views their channels have received. This allows us to see the best black beauty YouTubers at a glance from across YouTube. 

Additionally, YouTube often uses very general categories. On our platform, we can use keywords like "makeup for dark skin", "beauty hacks for dark skin" to drill into the content and what is discussed in each and every video (yes, we pull full video transcripts to fully understand how to contextualize each video.) This makes it much easier to cut through irrelevant content and instantly find the best black beauty YouTubers. 

If you are a brand interested in working with the best black beauty YouTubers, get in touch and we can help you find the right creators and manage your YouTube campaign. 

If you are a creator who is interested in promoting your content and partnering with the right brands, get in touch and we’d be happy to discuss your needs. 

If you are simply interested in discovering further top black beauty YouTubers or other similar creators, let us know! 

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