Published on 
June 11, 2021

Read between the lines

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Where podcasts stand in 2021


Introducing podcast transcripts.


As we close the second month into the second quarter, ThoughtLeaders continues to strengthen its content intelligence and hence sponsorship intelligence.


Should you want to explore how a podcast host is discussing a niche or broad topic as well as where and which brands are being mentioned within the show? It is all possible now thanks to podcast transcripts.


Quickly filter through all of our data with multiple layers of filters you can apply in your search. Here’s an example of a custom search to see how podcast shows are discussing finance orientated keywords such as “market crash”, “investment”, and more.


ThoughtLeaders podcast intelligence


There are two very powerful functions coming from this, both with a click of a button.

  1. Jump into specific conversations regarding your filters applied
  2. See where a brand purchased a spot AND listened to the integration itself


1) See how the host/s of a show are discussing the topic of interest you are looking into. With the new update listen or take note when they discuss these topics bolded as you see below. 

Podcast transcript




2) You are able to quickly see where a brand bought a dedicated sponsorship in the show and with intuition see if it is a pre/mid/post roll spot and ALSO quickly jump to the integration to hear what the host/s said and the unique offering on the table. In order to see where a brand of interest is being mentioned simply add them in the filters.

Sponsorship intelligence on podcasts


In both instances, clicking on the timestamp will take you to that exact point in the podcast, saving you time from skipping back and forth until you find what you are looking for. 


We are so excited to bring you this update and even more so to see what is next! 


Let us know if you have any questions and we will get back to you!


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