Published on 
August 13, 2021

Welcoming Content Intelligence to ThoughtLeaders

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Introducing the NEW Trends report!

Trends Icon

The Trends Report enables you to combine data from different sources - all into a single beautiful trend report. This will help you make high-level strategy decisions by showing the bigger picture of any content trend you are interested in exploring. 

A new Overview section with enriched data 

This overview makes it possible to see data across various sources without needing to switch between other pages or tabs. 

This enables you to see the traction of certain Brands, Thought Leaders, Keywords, Content Categories or other factors within the filters column over the time period that you’ve selected.

How are brands and creators engaging with this trend? 

The Trends graphs show you all of the above and more.

These graphs allow you to immediately see if this trend is increasing or decreasing over time.

Deep dive into YouTube 

This section shows you how your selected filters stand out in YouTube allowing you to truly understand the bigger picture.

Additionally, thanks to the Sentiment Score, you can quickly see if your content has been received positively or negatively by the audience, through seeing the weighted value of the overall likes. To understand this simply: if the number is closer to 100%, it means that the content has received a positive reaction; if it’s closer to 0% it means it has a negative reaction. 

Finally, you can see the total amount of time associated with the videos that apply to your filtered search. In this example, the video duration if we were to add up all of the videos that apply to this trend would be 3,000 days 1 hour and 4 minutes.

Discover which Format is dominating this trend

Quickly understand which format has the most mentions and individual creators from your applied filters.

Format breakdown product update

Discover which Content Category is HOT

See which category of content is covering your applied filters the most to discover where to invest next or how your content stands up against the overall trend.

This is one of our most important updates to date. Brands and creators can use Trends to monitor all of the key success metrics in a single view. We worked hard to enrich the Trends report with our state-of-the-art Intelligence data, yet keep things simple.

Now you can enjoy plenty of great visuals and critical data to measure trends from various angles. Trends will help you impress your stakeholders and improve the success of your next campaign!

We want to take this opportunity to thank our amazing customers for continuous feedback. You asked for this, and we are delighted to give back to our community.

To get a firsthand look at the new Trend reports and how it can help you with your content strategy, book a demo now!

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