Get our best marketing tips & industry insights to your inbox!
Select the newsletters you'd like to subscribe to:
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Tips For Creators
February 27, 2024
min read
Noam Yadin

How Much Money Does Yes Theory Make

During the summer of 2015, then-strangers Ammar, Thomas, Derin, and Matt had an epiphany - life's greatest moments and deepest connections exist outside of your comfort zone. To prove that theory, these four guys dropped everything and escaped their comfort zone.

Over the last 9 years, Yes Theory's main mission was to seek discomfort - everything from skydiving with strangers to traveling to the least visited country in the world. They have turned their channel into more than just an entertainment outlet, it's a philosophy - pushing others (8.7M subscribers to be exact) to seek discomfort and to say 'yes' to new (possibly uncomfortable) experiences.

And, their subscribers aren't the only ones that enjoy Yes Theory's content! Several different brands have sponsored this channel, including SeatGeek, NordicTrack, Honey, Headspace, Audible, and many more.

How much money does Yes Theory make on YouTube? 

If you just focus on YouTube’s AdSense, Yes Theory's income depends on its RPM (revenue per thousand video views). So, how much money does Yes Theory make per video? If Yes Theory's RPM is approximately $7 and it gets an average of 2.6M views per video then each video brings in over $18K from YouTube ad content alone.

How much money does Yes Theory make from sponsorships?

According to our YouTube sponsorship calculator, we can predict that an ad placement on this channel is worth around $0.017 CPV. That means that with Yes Theory's current average views, a sponsorship on this channel probably stands between $65,583 and $91,817.

How else does Yes Theory make money?

Merch: Rep the movement with Yes Theory's merch - Seek Discomfort. They have a wide variety of lifestyle apparel, such as T-shirts, sherpas, hoodies, sweatpants, and even jewelry. Seek Discomfort also sells products that help fans, well, seek discomfort - cards that will help you branch out of your comfort zone, a world scratch map, and a Challenge Accepted daily journal.

Check out more information about Yes Theory's channel here.

Find out how much any YouTube channel is worth here.

Evergreen Content

Evergreen content on YouTube refers to videos that remain relevant and valuable to viewers over an extended period. Our new measurement tool - the evergreen score - computes the data and helps you understand which videos are on the trajectory to continue to get views over time, and which videos have lost their appeal and flatlined (available in our paid plan). We also introduced another feature - back catalog views which is the channel's total views in the last 30 days, minus the views of the videos published within the last 30 days. This gives you a good idea of how evergreen the channel's content is (available in our free plan).

How evergreen is Yes Theory's content?

Over the last 30 days, Yes Theory's channel received 5.1M back catalog views. To put this in context, during the same period, this channel accumulated over 8M total views, meaning that its back catalog content received 62% of its total channel views over the last month.

What is Yes Theory's most evergreen content?

Yes Theory's most evergreen video is 7 Days in Syria in 2022 (6.82M views) with a 1.00 Evergreen Score.

As you can see from our views over time graph, this video has consistently gotten more and more views since it was uploaded in July 2022. Although the title specifies the year '2022', the video has gotten over 1M views over the last year (2023). 

If you’d like to see even more metrics and analytics about Yes Theory, or any other YouTuber channel, sign up to our free plan here

If you are a creator interested in scaling your YouTube sponsorship, let us help you match with relevant brands

Want to discuss what ThoughtLeaders can do for your brand?

Request a Demo

Want to discuss what ThoughtLeaders can do for your brand?


Which option best describes you?

← Back

What aspect of our tool interests you most?

← Back

What aspect of our tool interests you most?


Got it! Let us know of any additional details and our Strategists will be with you shortly:

All fields with (*) must be completed in order to submit
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Book a Demo

Thanks! We'll be in touch soon.
Oops! Something went wrong.