With over 1.67 billion users globally and over 1 billion videos viewed on a daily basis, it’s safe to say that TikTok isn’t just a platform for Gen Z dance challenges. Now, people scroll through the short-form video app for news, tips and tricks, vlogs, Hollywood gossip, information about pretty much anything, recipes, entertainment, and so much more. It’s no surprise that user scroll the app for an average of 1.5 hours every single day. And, all this adds up to a growing number of TikTokers making a lot of money.
Dr. Mikhail 'Mike' Varshavski D.O, better known as Doctor Mike, is a practicing board-certified family medicine doctor with a goal of making the field of medicine more relatable, understandable, and entertaining. He is known for analyzing TV show medical scenes, debunking medical trends, and scrolling through viral healthcare videos on TikTok.
Doctor Mike actually first rose to prominence in 2015 after he was featured in BuzzFeed and People magazine as The Sexiest Doctor Alive. Soon after, he decided to start a YouTube channel in order to provide health information to millennials, such as Bizarre Facts from Every Medical Specialty, Unhealthy Things People Do on Planes, and Why the Bachelor is Bad for Your Health. But, Doctor Mike’s most popular videos are from his Doctor Watches series where the YouTube doctor watches scenes from popular medical dramas and reviews how accurate the scene played out.
Since uploading his first video in April 2017, Doctor Mike has accumulated over 2.4B views and over 11M subscribers! He has also been sponsored by a variety of different brands, including Shipstation, ButcherBox, NordVPN, Mattress Firm, Brilliant.org, and more.
If you just focus on YouTube’s AdSense, Doctor Mike's income depends on his RPM (revenue per thousand video views). So, how much money does Doctor Mike make per video? If Doctor Mike's RPM is approximately $8 and he gets an average of 4.9M views per video then each video brings in over $39K from YouTube ad content alone - all those ads in the beginning and middle of the video - alone.
Throughout his years on YouTube, Doctor Mike was sponsored by a number of different brands, including Dropbox, ShipStation, Thrive Market, ButcherBox, and Audible. Due to his super high average viewership, it’s pretty clear that this YouTuber made quite a load of cash from brand sponsorships.
Here’s a closer look at Doctor Mike’s sponsorship with ButcherBox:
A variety of different brands have seen major success sponsoring Doctor Mike’s channel - everything from VPN services and shipping software to food delivery services and firm mattresses. Let’s use our YouTube sponsorship calculator to understand just how much a partnership placement is worth on Doctor Mike’s channel.
Filling out our YouTube sponsorship calculator, you may have noticed that unlike many other calculators available across the web, we take into account projected views, placement of the ad, and YouTube category. Why? Well, these elements share a ton of information -
Doctor Mike’s follower count continues to grow and he consistently receives a high amount of views per video, making it very clear that Doctor Mike is quite an expensive influencer to sponsor on YouTube. According to our YouTube sponsorship calculator, an ad placement on this channel is worth $0.018 CPV. That means that with Doctor Mike’s current average views, a sponsorship on Doctor Mike’s channel stands between $86,975 to $121,765. So, this YouTuber’s annual earnings reach over $1M just from brand sponsorships.
Evergreen content on YouTube refers to videos that remain relevant and valuable to viewers over an extended period. We recently introduced a new measurement tool - the evergreen score - which computes the data and helps you understand which videos are on the trajectory to continue to get views over time, and which videos have lost their appeal and flatlined (available in our paid plan). We also introduced another feature - back catalog views which is the channel's total views in the last 30 days, minus the views of the videos published within the last 30 days. This gives you a good idea of how evergreen the channel's content is (available in our free plan).
Over the last 30 days, Doctor Mike's channel received 73.5M back catalog views. To put this in context, during the same period of time, this channel accumulated over 89M total views, meaning that his back catalog content received 82% of his total channel views over the last month.
Doctor Mike's most evergreen video is Doctor Mike Reacts to the Good Doctor which currently stands at 3.4M views. As you can see from our views over time graph, this video is consistently getting more and more views since it was uploaded in April 2023. Just one month after it was uploaded, this video already accumulated 1M views. And, over the last 6 months, it has doubled in views!
Well, who doesn’t want to create content that will continuously remain interesting, and continue to get a consistent amount of views? Evergreen content can help creators continue earning Adsense revenue long after that video is published. Ultimately, this will help creators maintain a consistent income flow - independent of how their future videos will behave.
Now, let’s put things into proportion - not every influencer you see on YouTube makes this kind of money (so, don’t quit your day job just yet). However, over the last few years more and more YouTubers have understood the power YouTube holds - and the doors it can open - and focused strongly on their strategy in order to amplify their paycheck. So, where can you begin? Check your YouTube sponsorship rate and reach out to us so we can help you strengthen your influencer marketing or help you begin integrating with brands.