MrBeast is not the only channel on YouTube that is racking up an unimaginable amount of views - a handful of kid YouTubers are playing with top-notch toys, going on luxurious vacations with their family, and vlogging their daily lives all while accumulating millions of subscribers and billions of views (you read that right). This obviously translates to a lot of money!
Now, you might be saying ‘I know about Cocomelon - the songs are living rent-free in my brain’. But, we’re not talking about kids focused channels, we are talking about kid YouTubers between the ages of 1 to 13 who are the main faces behind some of the most viewed channels on YouTube, such as Ryan Kaji, Kids Diana Show, Vlad and Niki, and more.
Kid YouTubers have been around for years but there was a significant rise in demand for kids’ video content when the pandemic hit. Some of the reasons for the increase in kid YouTubers during COVID-19 include: YouTube was a great way to entertain kids while they were stuck at home, watching other kids online helped children around the world feel less lonely, and, let’s be honest, its super entertaining to watch children play with toys you can only dream of. Due to these famous kid YouTubers, more than 52% of kids aged 6-17 want to become kid YouTubers.
It’s no secret that YouTubers, in this case kid YouTubers, make a lot of money on YouTube. But, how do they make money on the platform? And, how much do these famous kid YouTubers make? Here are some of the primary ways YouTubers generate income on the platform:
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Total views: 56.6B
Average views: 22.7M
How much money does Ryan’s World make on YouTube?
If you just focus on YouTube’s AdSense, Ryan Kaji’s income depends on his channel - Ryan’s world’s - RPM (revenue per thousand video views). So, how much money does Ryan’s World make per video? If Ryan’s World RPM is approximately $5 and he gets an average of 22.7M views per video then each video brings in over $113K from YouTube ad content alone. Ryan’s World earns an estimated $26 million a year from YouTube alone.
How much money does Ryan’s World make from sponsorships?
According to our YouTube sponsorship calculator, we can predict that an ad placement on this channel is worth around $0.011 CPV. That means that with Ryan World’s current average views, a sponsorship on this channel probably stands between $255,375 to $357,525.
According to Forbes, Ryan Kaji, better known as Ryan’s World earns approximately $37 million a year.
Evergreen content on YouTube refers to videos that remain relevant and valuable to viewers over an extended period, often for years or even indefinitely. These types of videos are not tied to a particular event or trend and can be watched and enjoyed by viewers regardless of when they were published. The evergreen score measures the longevity of a video’s views by comparing the views the video had within the first 30 days after it was published to the views it had in the successive period. The scores range from 0 to infinity. But, a score of 1 or higher is considered very evergreen as it indicates that the video had more views in the period after its first 30 days than it did in its first 30 days.
Kid YouTube channels are thriving with evergreen content because not only are the videos entertaining all year round, but their audience - young viewers - are probably not affected by how relevant the content is and whether or not the information is up-to-date. So, the videos created by kid YouTubers continue to provide value to viewers long after they were originally posted and can often continue to generate views and engagement over time. This ultimately enables these kid YouTubers to maintain a sustainable and growing audience, and on top of that, maintain a steady, quite enormous stream of income.
Total views: 6.9B
Average views: 13.9M
Diana and Roma are siblings who play, learn, sing, explore, and share their life experiences online. Millions of kids around the world enjoy exploring the world and learning about all kinds of things alongside these kid YouTubers. Their videos are super entertaining, and their video thumbnails are eye-catching and colorful - making it impossible for young viewers to skip Diana and Roma’s videos while scrolling through YouTube.
Diana and Roma have an extremely high evergreen score - according to our evergreen score calculations, their video Diana kids stories and summer rules has an evergreen score of 329. As can be seen in the views over time graph below, it took 2 months for this video to reach 1M views. However, between October to November this videos views jumped from 1.1M views to 32.8M views. Today, less than one year later, this video has racked up 209.3M views and its continuing to generate views.
Quick math: If Diana and Roma’s channel earns $5 per 1,000 views and this video currently stands at 209,000,000 views, these kid YouTubers made over $1M on this video alone. They have over 500 videos on their channel and upload 2 videos a week - simple math doesnt cover how much these 9-year olds make.
Recommended article: The power of evergreen content on YouTube
First published: May 12, 2015
Most popular video: Diana and her Barbie Car - Camping Adventure (1.9B views)
YouTube ad income (approximately): $420K
First published: December 14, 2016
Most popular video: Nastya and Papa Sleeping at Farm Sheep (935 million views)
YouTube ad income (approximately): $560K
First published: April 28, 2018
Most popular video: Vlad and Niki - New Funny Stories About Toys For Children (1.1B views)
YouTube ad income (approximately): $670K
First published: March 16, 2015
Most popular video: Huge Eggs Surprise Toys Challenge with Inflatable water slide (2.1B views)
YouTube ad income (approximately): $115K
First published: March 14, 2018
Most popular video: Sasha Play with New Cat Bus and Sing a Song (306M views)
YouTube ad income (approximately): $70K
First published: March 2, 2017
Most popular video: Diana, Roma and their Beach (335M views)
YouTube ad income (approximately): $70K
First published: September 20, 2011
Most popular video: World's Largest Gummy Worm vs. Kid! (145.3M views)
YouTube ad income (approximately): $1.2K
Subscribers: 17.2M subscribers
First published: September 5, 2015
Most popular video: Playing with Stacking Rings for Children (479.5M views)
YouTube ad income (approximately): $50K
First published: April 23, 2016
Most popular video: Bath Song - Kids Song - Gaby and Alex (1B views)
YouTube ad income (approximately): $100K
First published: March 12, 2015
Most popular video: Fun Pretend Play with Dolls, Are you Sleeping Brother John (129.3M views)
YouTube ad income (approximately): $25K
Over the past few years, more and more creators have been growing their channels as kid YouTubers, and more and more brands are interested in sponsoring kid YouTube channels. The kinds of brands we see that are regularly sponsoring makeup YouTubers include Spin Master, Mattel, Anki, and many more. If you’d like to see even more metrics and analytics about these channels, and other kid YouTubers, sign up to our free plan here.