In early January, Forbes published the list of the Highest-paid YouTube Stars, Here were my first thoughts:
Before we dive into the Latin American creators on YouTube, just a quick question: What is the most liked video on YouTube?
Despacito - I bet you are probably singing it now - With over 7B views and 47 million likes, Luis Fonsi’s featuring Daddy Yankee is the most liked video on YouTube.
Although the highest-paid Youtube stars’ audience are primarily from the US, 90% of YouTubes users come from outside the US. It’s also interesting to note - According to research, YouTube’s demographics within the US shows 76% of YouTube users are African-Americans and 78% are people with Hispanic roots. This clearly highlights why creators from these demographics explode on the platform, and crash views and engagement records.
The Chilean YouTuber, who has 45M subscribers (and counting!), boasts more than 13B views. Interestingly, his original channel on YouTube was HolaSoyGerman - which he started back in 2011. However, in 2016, German decided to take a break and stop posting on YouTube, explaining that “it took like 22 hours per day to record every video, and that was not healthy”. In case you were wondering, his videos on his old channel received a range of views between 30-60 million views.
Two years later, German Garmendia decided to return to YouTube - launching his new channel, JuegaGerman. The creator posts videos daily of him playing popular video games or reacting to some of the most talked about games. Although this channel doesn’t have the same level of success as his previous profile, his still reaching an average of 1 million views a video
For sponsorship enquiries: Interested in working with German Garmendia? Click here to learn more.
Born in Mexico, Luis has more than 38M subscribers and has received more than 7.1B views on his channel. This YouTuber travels around the world, visiting some of the most beautiful, interesting and dangerous destinations - all in Spanish.
The combination of Luis’s outgoing personality, love for travel and learning about new cultures, and of course, personal perspective helps you see the world from a different perspective.
For sponsorship enquiries: Interested in working with Luisito Comunica? Click here to learn more.
For all you gamers out there, this is the Spanish channel for you. Fernanfloo’s channel has over 44M subscribers - to put that into perspective, FernanFloo has more subscribers than VanossGaming, Markiplier, or Jacksepticeye. This channel is well-known for its gaming sessions and sharing his best tips and tricks. Interestingly, Fernanfloo doesn’t post regularly. However, he still has a projected view of 7.15M.
For sponsorship enquiries: Interested in working with Fernanfloo? Click here to learn more.
Spain-readers, you probably already know this channel! Ten years ago, he started as a simple gaming channel and, over the years, he decided to split his interests - comedy and gaming - into two separate channels. In total, he has a whopping 50M subscribers and his videos receive millions upon millions of views.
It’s also interesting to note that this YouTuber holds the world record of concurrent viewers (1.1M) during a Fortnite live stream in 2018.
For sponsorship enquiries: Interested in working with ElRubius? Click here to learn more.
Last but definitely not least - Lele Pons. This creator was born in Venezuela but moved to Miami when she was five years old. This creator actually started her online career with Vine, up until the platform was shut down in 2016. She then decided to branch out, creating comedy sketches on YouTube. Fast forward six years, Lele Pons now has over 17.6M subscribers and was even considered as one of the 30 most influential people on the internet by Times magazine.
While still growing on YouTube, Lele Pons has continued to branch out by starting a podcast - Best Kept Secrets with Lele Pons.
For sponsorship enquiries: Interested in working with Lele Pons? Click here to learn more.
As YouTube continues to grow (and pressuring Google as the second largest search engine in the world), so does the Latin American community on the platform. It’s important to not only take note of these creative, successful thought leaders, but add them to your roster for future sponsorships (they have tens of millions of followers - you are bound to find some level of success!)