Influencer marketing is continuing to grow, with more and more brands seeing major success. There are a handful of brands that have nailed their brand sponsorships, especially in the lifestyle category on YouTube. Whether you are a brand planning on dipping your toes into creator collaborations or have a whole influencer campaign set up, it's always important to see what other brands are up to (especially those making huge strides on the video platform!).
Lifestyle influencers create content that highlights everyday life - whether that is a glimpse into what it's really like to be a flight attendant or managing personal finances. These creators focus on being 'relatable' and bringing to light aspects that we are all familiar with, such as motherhood, travel, or student life. While pretty much any brand can find a way to seamlessly integrate with lifestyle content, We picked out the top 10 brands who have not only sponsored many lifestyle channels over the last quarter, but have received a lot of exposure due to their sponsored videos achieving high viewership.
It will be exciting to see which brands will see major success with lifestyle creators in Q2!
If you are a brand looking to dip your toes into influencer marketing on YouTube and don't know where to start, check out our guide to YouTube sponsorship and don't hesitate to reach out. If you are a brand searching for lifestyle influencers and want to know how much a channel is worth or a lifestyle creator interested in nailing your sponsorship negotiation, give our YouTube sponsorship calculator a go.