Get our best marketing tips & industry insights to your inbox!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

<

Back To Blog

YouTube

March 20, 2022

5

min read

Top beauty YouTubers

Want to discover the best beauty YouTubers? Whether you are interested in working with these creators, or just enjoying some fresh content, here is our introduction to the top 5 beauty YouTubers to check out now. There are so many creators on YouTube that it can be difficult to cut through the news and find the beauty YouTubers that you are looking for. That’s why we’ve done the hard work for you and put together a list of the 5 top beauty YouTubers for you to explore: 

Jeffreestar

Creator name: Jeffree Star

Country: United States

Jeffreestar YouTube channel

First joined YouTube: Jan 6, 2017

Number of videos: 111

Subscribers: 16.1M

Average views on each video: 6.4M

Average likes on each video: 210.9k

How often do they come out with new videos: Every 16 days

Check out jeffreestar’s most popular video to date: Full Face of Brands That Hate Me

Number of views: 43M

Why is  jeffreestar one of the top Beauty YouTubers: The makeup artist/cosmetic creator has uploaded over 418 videos, 141 of them related to 'makeup hauls', 'makeup tutorials', or 'makeup unboxing'

Interested in working with jeffreestar? Click here to find their contact information.

James Charles

Creator name: James Charles

Country: United States

James Charles YouTube channel

First joined YouTube: Jan 17, 2017

Number of videos: 55

Subscribers: 24.2M

Average views on each video: 9.7M

Average likes on each video: 463.8k

How often do they come out with new videos: Every 34 days

Check out James Charles’s most popular video to date: Doing My Best Friend's Halloween Makeup

Number of views: 38M

Brands that have sponsored their channel: Best Fiends

Why is  James Charles one of the top Beauty YouTubers: Since publishing his first video in March 2016, James Charles has uploaded over 380 videos related to all-things beauty.

Interested in working with James Charles? Click here to find their contact information.

NikkieTutorials

Creator name: Nikkie de Jager

Country: Netherlands

NikkieTutorials YouTube channel

First joined YouTube: Jan 13, 2017

Number of videos: 73

Subscribers: 13.9M

Average views on each video: 3.4M

Average likes on each video: 147.0k

How often do they come out with new videos: Every 23 days

Check out NikkieTutorials’s most popular video to date: Extreme Holiday Glam Transformation

Number of views: 14M

Brands that have sponsored their channel: Cash App

Why is NikkieTutorials one of the top Beauty YouTubers: NikkieTutorials has over 400 videos related to 'makeup tutorials' and 29 videos highlighting her makeup routine.  

Interested in working with NikkieTutorials? Click here to find their contact information.

Bailey Sarian

Creator name: Bailey Sarian

Country: United States

Bailey Sarian YouTube channel

First joined YouTube: Feb 21, 2017

Number of videos: 110

Subscribers: 6.1M

Average views on each video: 2.1M

Average likes on each video: 57.9k

How often do they come out with new videos: Every 11 days

Check out Bailey Sarian’s most popular video to date: Jeffrey Dahmer. Inside His Messed Up Mind

Number of views: 20M

Brands that have sponsored their channel: Casetify, HelloFresh, ExpressVPN

Why is  Bailey Sarian one of the top Beauty YouTubers: Bailey Sarian uploaded her first video to YouTube in January 2013 and has since become a well-known makeup guru. She has over 130 videos related to 'makeup haul', 'makeup tutorial', or 'makeup unboxing'. 

Interested in working with Bailey Sarian? Click here to find their contact information.

Christen Dominique

Creator name: Christen Dominique

Country: United States

Christen Dominique YouTube channel

First joined YouTube: Dec 31, 2012

Number of videos: 200

Subscribers: 4.3M

Average views on each video: 793.0k

Average likes on each video: 21.5k

How often do they come out with new videos: Every 17 days

Check out Christen Dominique’s most popular video to date: Eyeshadow Do's and Don'ts

Number of views: 16M

Brands that have sponsored their channel: Clarins, Almay, Shein 

Why is Christen Dominique one of the top Beauty YouTubers: This makeup guru's channel includes all-things makeup related, including the basics like 'how to apply eyeshadow step by step' to the more extreme content such as 'no surgery face & eye lift'.

Interested in working with  Christen Dominique? Click here to find their contact information.

Is there anyone you think we missed from this round-up of the best beauty YouTubers? Let us know.

Over the past few years, more and more creators have been growing their channels as beauty YouTubers, and more and more brands are interested in sponsoring videos by beauty YouTubers. This content appeals to viewers and allows brands to connect with new, relevant and targeted audiences to promote their products. The kinds of brands we see that are regularly sponsoring beauty YouTubers include Function of Beauty, Scentbird, and BoxyCharm.

We created this list by searching for beauty YouTubers in the ThoughtLeaders platform, which scrapes millions of pieces of content every day. These are the world’s top beauty YouTubers creators when looking at the total number of views their channels have received. This allows us to see the best beauty YouTubers at a glance from across YouTube. 

Additionally, YouTube often uses very general categories. On our platform, we can use keywords like "makeup haul", "makeup tutorial", and "beauty routine" to drill into the content and what is discussed in each and every video (yes, we pull full video transcripts to fully understand how to contextualize each video.) This makes it much easier to cut through irrelevant content and instantly find the best beauty YouTubers. 

If you are a brand interested in working with the best beauty YouTubers, get in touch and we can help you find the right creators and manage your YouTube campaign. If you are a creator who is interested in promoting your content and partnering with the right brands, get in touch and we’d be happy to discuss your needs. If you are simply interested in discovering further top beauty YouTubers or other similar creators, let us know! 

Want to discuss what ThoughtLeaders can do for your brand?

Request a Demo

Want to discuss what ThoughtLeaders can do for your brand?

1/3

Which option best describes you?

← Back
2/3

What aspect of our tool interests you most?

← Back
2/3

What aspect of our tool interests you most?

3/3

Got it! Let us know of any additional details and our Strategists will be with you shortly:

All fields with (*) must be completed in order to submit
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Book a Demo

Thanks! We'll be in touch soon.
Oops! Something went wrong.