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When it comes to female content creators on YouTube the space is saturated with makeup hacks, try-on hauls, and lifestyle vlogs. However, we hand-picked a refreshing mix of women across a range of categories aimed at providing viewers with educational and engaging content beyond the stereotypical female content that most expect. Without further ado, let’s jump straight into the deep end.
To kick things off in the running for top female creator in sponsorship is NerdECrafter! Anyone looking for a fun yet down-to-earth DIY channel has come to the right place with Jackie. She’ll not only walk you through some of her very own DIY creations but also review craft kits!
From the very first glance we see incredible repeating brands who are coming back time and time again. What’s interesting is that these brands are not necessarily what we’d think would work with NerdECrafter which tells us something every brand likes to hear: she can SELL. Notable brands include Skillshare, Raid, Raycon, and once again Squarespace.
According to our platform, she’s got over 1 million subscribers and an average of 287,000 views.
Her most viewed video is I Buy & Review ALL Moriah Elizabeth Pickle Merch with over 1 millions views (1,100,083 to be exact!)
Runner ups for most popular videos include the following:
Cash or Trash? Testing 5 Dollar Store Craft Kits Crayola 1$ 674,397 views
TOO BIG! Unboxing TikTok New Favorite Mini Brands Mystery Boxes 654,556 views
Is It TRUE? Testing Rares in Mini Brands Mystery Boxes Unboxing TikTok Trends 634,605 views
Cash or Trash? Crayola Advent Calendar 2020 569,404 views
With the growth of TikTok and short, fast-paced content in general, keywords such as “hack” or “DIY” have soared, as people have flocked to create and consume short videos to make your life easier from the comfort of your own home. This means that over the past couple of years the concept of crafts in general has grown beyond just a way to entertain your kids on vacation, but a semi-addictive outlet to both save money and the planet in one fell swoop. With this in mind, we’re digging NerdECrafter (and, clearly, we’re not the only ones!)
For sponsorship enquiries: Interested in working with NerdECrafter? Click here to learn more.
Next up, we had to get a food channel for a spot on the top 3 female YouTube creators we’re loving right now. Emmymade makes and tastes novel and curious foods so you don't have to. When it comes to home cooking and baking restaurant-quality food, Emmymade definitely has you covered.
When it comes to sponsorship, Emmymade has got brands wrapped around her little finger! Notable brands include HellFresh, Audible, Skillshare, GlassesUSA, and even ExpressVPN. Similar to NerdECrafter, when we see brands who wouldn’t necessarily fit Emmymade’s niche, this tells us that this girl could sell a garbage bag, her audience relationship is that strong!
According to our platform, she’s got over 2 million subscribers and an average of 229,000 views.
Her most viewed video is Are 15-Hour TikTok Potatoes Worth Making? with a whopping 1,421,478 views. What makes Emmymade a unicorn in the food category is her ability to create the perfect length videos so that anyone watching can follow a recipe without getting too lost. As well, she ensures that her inspiration comes from her fans. Communicating directly with her audience, she encourages them to send her a direct message if they “have something which you think is extra special or unique in some way, or timely for me to try”. Who doesn’t love seeing their foodie dreams become a reality?
Runner ups for most popular videos include the following:
SPRITE Pie | TikTok Recipe Test 1,022,914 views
Are 100-Hour Brownies Worth Making? 895,753 views
TikTok Potato Chip Mashed Potatoes - Just Add Water? 715,712 views
DIY Hot Cocoa Bombs | $5 Edible Gifts 570,528 views
For sponsorship enquiries: Interested in working with Emmymade? Click here to learn more.
Dianna Cowern shows us how the world works by using everyday experiments to demonstrate basic physics concepts. Dianna is an MIT graduate who completed a research fellowship at the Harvard-Smithsonian Center for Astrophysics. Although statistics surrounding women in the science field have grown exponentially in the past few years, there’s no doubt that we need more women in STEM. With this in mind, role models like Physics Girl are so important and an invaluable addition to the YouTube space.
We once again see big brands popping up for sponsorships again and again! Notable brands include big names such as CuriosityStream, Squarespace, 23andMe, Audible and Brilliant!
According to our platform, she’s got over 2 million subscribers and an average of 39,000 views.
Her most viewed video is The Most EXPLOSIVE Holiday Gift Ever; Making A Volcano From Wrapping Paper with currently a grand total of 280,313 views which makes sense because who wouldn't want to watch someone make a volcano from wrapping paper?! Another thing that makes Physics Girl such a great female creator is the educational side of the channel, with Dianna Cowern covering much of the AP syllabus in her videos!
Runner ups for most popular videos include the following:
Gravity and Orbital Mechanics 85,337 views
Circuits, Voltage, Resistance, Current 65,531 views
Rotation and Torque 53,830 views
Conservation of Energy 50,586 views
For sponsorship enquiries: Interested in working with Physics Girl? Click here to learn more.
So there we have it. Our glorious top 3 female YouTube creators who are crushing it in the sponsorship space! With categories running from General Knowledge to Crafts to Food, these female showstoppers have definitely got you covered. When it comes to female YouTube talent, most are lumped into either the “makeup” category or the “family vlog” category. However, in our top 3 we see a refreshing mix of female creators; namely, three professional women, each proving a wild success in their own industry and sharing their vast, unique knowledge with the world. And while they’re doing that, they’re crushing the sponsorship space in the process!
If you are a brand interested in working with the best female creators, get in touch and we can help you find the right creators and manage your YouTube campaign.
If you are a creator who is interested in promoting your content and partnering with the right brands, get in touch and we’d be happy to discuss your needs.
If you are simply interested in discovering further top women on YouTube or other similar creators, let us know!
