A quick Google search on “how to get more views on YouTube” will result in an abundance of blog posts, all filled with great advice and all the steps you’ll need to take in order to make it. In today’s article, we're going to talk about one of those steps, that surprisingly enough, seems to be grossly overlooked by creators.
(*sidenote, if you’re looking for a good resource on the other steps you should take to create and sustain a successful channel, check out a personal favorite of mine, an interview with one of the masterminds behind the hit YouTube channels, Vsauce, Matt Tabor).
With over 22 billion views a day, YouTube is today’s largest source of entertainment (no secret there). But what a lot of creators tend to forget is that YouTube is also an important resource of information and daily searches, finding out what's trending in your niche is a great way to attract more viewers to your channel.
Today, we’re going to find out how by using Google trends we can find your next content idea and along with the ThoughtLeaders platform we’ll show you how valuable this info can be.
Before we get started, it’s very important to note, this process of finding trending topics for your channel, does not mean you need to compromise your content and only look for “popular” themes. In fact, consistency is one of the most important attributes of a successful channel, the objective here is to show creators a way of understanding what their audience is curious about and finding content themes that both fit your channel and potentially attract more views.
How to navigate Google Trends?
To help us along this journey, I've taken a look at a great social science and history channel we work with, when we first started working together a year ago, this channel had an average viewership of over 100K per video, unfortunately today his channel is at 20K views per video.
The quality of his videos hasn’t diminished (it’s even improved) nor did the frequency of his releases.
It’s difficult to say what could be the cause for such a drop, YouTube changes it’s algorithm quite often and is quite vague about the effects of these changes and the reason isn’t always right in front of us.
Having said all of that, let’s see what should be his next video and how do we know it will be successful.
Start off by researching what’s trending in your area of expertise in the past few months.
I like to start my research as broad as possible and then drill down until I find the topic I think could be a good match.
Since we chose a channel that covers social science and geopolitics, let’s take a wide look as possible and see what topics have been trending around history on YouTube in the past 30 days.
After we chose to explore “war” as a topic, let’s continue down this path and see if we can find out, click on “explore” to see what else we can find there.
So we already see there are a number of potential topics to choose from if you're a geopolitics channel. So let’s go ahead and focus on one of them. I decided to go with “War in Armenia”, but I think either of the topics in front of us could be great as well.
Since I’m thinking from the standpoint of the creator here, I think we can go ahead and drill further to find what’s right for my channel and audience.
By clicking on that specific query, and continuing down this rabbit hole, I found an even better term, “Armenia”, meaning the audience are way more curious to learn about the country as whole then about the war.
So, a quick recap, we found out that one of the most trending topics in the world of geopolitics is the War in Armenia and furthermore, people are really curious to learn more information about the country rather than the conflict.
Putting what we learned to the test
With this knowledge in hand we created a search campaign on the ThoughtLeaders platform to learn what is happening behind the Google Trends numbers.
We entered the keywords, “Armenia”, Karabakh War” and “War in Armenia 2020” and searched when, where and how often have they been mentioned in the past 30 days on YouTube, this is what we’ve learned:
- 51 different ThoughtLeaders created content around these terms.
- Mentioned 410 times.
- Reached an audience of 108M views.
But how does this help us?
Diving deeper into these 51 ThoughtLeaders, we find that most of them are either lifestyle or news channels both covering topical news (YouTube likes to assign categories with a pretty broad brush so a lot of media outlets channels are listed as lifestyle).
However, we also found that there are two channels similar to our test subject that covered this topic in the past 30 days and it’s very clear that it paid off.
Avg. views - 61,000
Their video on topic - What is TURKEY pursuing in NAGORNO-KARABAKH? - VisualPolitik EN
Views - 185,000
Avg. views - 268,000
Their video on topic - Why Armenia and Azerbaijan are at war
View - 344,000.
Both videos have exceeded their regular avg. views, furthermore, out of the 25 videos posted on VisualPoliticEN over the past two months, this has been the most popular release and among the top videos in 2020. Since CaspianReport publishes far less often, we see that their video is also trending and is already among the most watched videos on their channel in the past few months.
- We found out that even within the niche world of social science and geo-politics, we can find what’s trending and worth covering.
- Covering “trending” topics doesn’t mean you're compromising with the type of content you choose to create.
- The first rule of SEO, find out what people are looking for and giving them the best answer is the first step to success.
- Picking up on tip 3, find the questions not enough people are answering and give the best possible answer.
Like we said in the beginning, there is no clear way to become a YouTube sensation, but if you work hard on your craft, respect your audience and put in the time and effort on researching what topics to cover, your chances are pretty good.
If you're a creator struggling to get more eyes on your channel, let us know, we’d love to help you out.