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Tips For Creators
November 16, 2022
min read
Noam Yadin

How to become a YouTuber

Content creators, especially YouTubers, are in high demand and it doesn’t look like this demand is slowing down in the slightest. However, while pretty much anyone can become a YouTuber, in order to be a successful influencer - it takes much more than just filming and uploading content regularly. Let’s take a closer look at what exactly is a content creator, how can you become a YouTuber, how do YouTubers make money and how much money they can actually make. 

What is a content creator?

A content creator is any individual who makes and uploaded digital content. Technically, anyone that posts a photo on Instagram or uploads a hilarious TikTok video is a content creator, but professional creators are those that build an audience on social platforms and ultimately generate revenue from their content. These content creators can otherwise be called influencers, and those that build a large following on YouTube and upload regularly on the video-sharing platform fit under the title - YouTuber. 

So, how do YouTubers build their online community? 

  • Create and share original content: There are more than 31M YouTube channels, so the key is to upload unique content in order to ensure viewers turn to your channel. When deciding to start a YouTube channel, it is important to decide on what audience you are trying to reach and what type of content/niche these viewers would be interested in. 
  • Don’t be afraid to get personal: Let’s be honest, with the amount of content available on YouTube, it’s very hard to constantly create unique, completely original content. But, one way to stand out among other creators in the same niche is by adding your personal touch, for example, sharing personal stories, insights, or even a look into your life. 
  • Connect with your followers: Whether you are creating gaming content or vlogging a ‘day in the life’, interacting with your followers is a great way to not only build your online community but strengthen your relationship with current subscribers. 

Obviously, those aspiring to become YouTubers don’t become influential overnight. Most creators aim to reach 10K subscribers, otherwise known as micro influencers. 

What is a micro influencer?

Micro influencers are defined as content creators with between 10,000 and 100,000 followers. Micro influencers usually succeed in cultivating an intimate and personal connection with their followers, which is what a lot of brands are looking for in a content creator to build a partnership with. 

So, although you have quite a ways to go in order to reach the level of influence and success that MrBeast receives, micro influencers are still major players in the influencer marketing game. In regard to landing sponsorships, micro influencers’ authentic engagement is extremely attractive to brands - quality over quantity. Micro influencers obviously have a smaller follower count, but those that opt to subscribe and watch their content on a regular basis, trust the YouTuber and are therefore more likely to engage and ultimately ‘click the link below’. According to reports, micro influencers boast up to a 60% increased engagement rate compared to macro influencers and micro influencers have a 20% higher conversion rate. 

Also, keep in mind - micro influencers may have fewer followers because the content they focus on is much more niche, such as crocheting, building lego, or even taste testing military MRE’s (meal ready to eat). So, brands that hope to reach potential customers that would be interested in this content, could reach major success partnering with micro influencers. 

How do YouTubers make money? 

Let’s be honest, aside from enjoying sharing the things you love with a growing audience, money is on your mind. As we’ve seen from content creators like MrBeast and Ryan Trahan, it’s entirely possible to make a couple million dollars a year from YouTube alone. And as you watch videos from these creators, you can only ask yourself, “when does it become possible to start making money on YouTube?”. This income comes from two main sources - AdSense and brand sponsorships. 

  • AdSense: Creators that join the YouTube Partner Program and set up an AdSense account will be able to receive a portion of the ad revenue that’s made off of the ads that play before, during, and after their video. 
  • Brand sponsorships: Brand sponsorships are pretty much a win-win scenario for the content creator and the brand - the content creator gets paid for promoting the brand, and the brand gains more exposure and visibility. Based on the size of your following, the ROI and engagement you’re usually garnering, as well as other factors, the price of each sponsorship will differ. This YouTube Sponsorship Calculator is a great way to know how much your channel is worth, in the eyes of brands. 

How much do YouTubers make? 

YouTubers can make anywhere between $0.01 to $0.03 per view with AdSense. This is dependent on a few factors: the number of views your video receives, the number of clicks an ad receives, ad quality, and video length. How much money do YouTubers make per 1,000 views? According to the above, YouTubers can receive between $3 to $5 per 1,000 video views. It’s important to emphasize that YouTube does not pay creators based on the number of subscribers a channel has. 

Macro influencers, content creators with more than 100,000 followers, can rack up a lot of money through AdSense. During an interview with MrBeast, the uber macro influencer said “YouTube just pays better than you think”. How much money does MrBeast make per video? Well, if MrBeast’s CPM is approximately $20 and the CPM rate measures the average earnings per 1,000 views then this YouTuber brings in over $2M from YouTube ad content alone. 

When it comes to brand sponsorships, there isn’t a cookie-cutter answer regarding how much YouTubers make via partnerships: 

Standard YouTube Sponsorship Rates

When it comes to sponsorship rates, it’s important to remember that these deals are flexible and depend on multiple factors. These sponsored videos are negotiated on an individual basis, and there’s no one set price that applies across the board. 

The main factors that impact the amount a brand pays for sponsorship include:

  • What type of content do you create? A fashion/beauty vlogger might attract more brands (and demand a higher rate) than a gaming channel.
  • Is this specific type of content rare in the market? If so, sponsorships may be higher than average since brands want to be attached to something unique and exciting
  • How high are your production values? A professionally made stop motion animation would typically cost more than a single camera webcam recording.
  • Are there other factors outside of YouTube influencing the value of your channel? For example, if you have built up a strong reputation on another platform (such as podcasts or Instagram) then that will allow you to ask for higher rates on YouTube, even if your YouTube subscriber count is still in its early stages of growth.

Remember that sponsorship rates on YouTube are usually calculated with a CPV (cost per view). Typical CPVs vary from 1 cent to 10 cents at the higher end. The CPV is then multiplied by the channel's “projected views” to calculate a flat rate for the video.

Here’s an example:

MrBeast has over 100M subscribers on his main channel alone and receives an outstanding number of views, so its pretty obvious that brands pay good money to partner with this YouTuber and he receives a lot of money for each sponsorship. According to our YouTube sponsorship calculator, ad placement on this channel is worth $0.021 CPV. That means that with MrBeast’s current average views, a sponsorship on MrBeast’s channel stands between $308,306 to $431,628. So, this YouTuber’s annual earnings reach over 2.4M just from brand sponsorships. 

Top paid YouTubers

How to become a YouTuber

  1. Pick a niche: Think of it as your area of expertise - it’s the main topic you will focus your content around. For example, if you love reading and all-things books, you may want to focus on Booktube content. There are so many different categories on YouTube and there is an audience for even the most unlikely niches. 
  2. Know your audience: Ask yourself - Who is my ideal audience? How old are they? At what time of day will they be watching my videos? Why are they watching my videos? By understanding who you are talking to, you will be better able to create videos accordingly. The more aligned your content is to your target audience, the more likely viewers will return for more. 
  3. Create a YouTube channel: Now that you know what you are focusing on and who you are focusing on, you should create a YouTube channel. You’ll need to create a channel name, logo, and banner image. Although these can always be changed, you should definitely make sure that the channel name and possibly even the logo align with the type of content you plan to create. 

Recommended article: How to start a YouTube channel

As influencer marketing becomes more popular, the demand for authentic and relatable content will continue to rise. Becoming a content creator can be as simple as sharing your own story with the world. Speak about what you know and create something that is uniquely your own. The most important thing to keep in mind is that ‘being a YouTuber’ requires a lot of hustle, time, and creativity - so don’t expect to become influential overnight. As long as you are enjoy what you’re doing, the YouTube-status will come in time. 

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