Will Sonbuchner, better known as Sonny Side, decided to leave the USA behind, move to Asia, and document all his food adventures and experiences. Over the last 8 years, Sonny has eaten his way around the world and shares his honest food and travel reviews on his channel Best Ever Food Review Show. 

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Although his home base is currently Vietnam, Sonny is constantly traveling to different continents and countries, including Mexico, India, South Africa, Pakistan, and even some of Africa’s most remote tribes. One of his most popular videos is Eating with the World’s Most Isolated Tribe!!! The Tree People of Papua, Indonesia! which has over 26M views! 

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Since uploading his first video in December 2015, Best Ever Food Review Show has accumulated over 2B views and over 10.3M subscribers! Unlike many other food-focused creators, the Best Ever Food Review Show has an amazing blend of both food content and travel content. Viewers not only learn about different types of food (like what McDonald’s menu looks around the world), but also get to experience the country along with Sonny. 

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How much does Best Ever Food Review Show make from YouTube Adsense?

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If you just focus on YouTube’s AdSense, Best Ever Food Review Show's income depends on his RPM (revenue per thousand video views). So, how much money does Best Ever Food Review Show make per video? If Best Ever Food Review Show's RPM is approximately $6 and he gets an average of 3.8M views per video then each video brings in over $26K from YouTube ad content alone. 

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How much money does the Best Ever Food Review Show make from sponsorships?

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Throughout his years on YouTube, Best Ever Food Review Show was sponsored by a number of different brands, including Skillshare, BetterHelp, Atlas VPN, Omaze, and more. Due to his super high average viewership, it’s pretty clear that this YouTuber made quite a load of cash from brand sponsorships. 

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Here’s a closer look at the Best Ever Food Review Show’s sponsorship with BetterHelp:

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How much does it cost to sponsor the Best Ever Food Review Show?

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A variety of different brands have seen major success sponsoring Best Ever Food Review Show’s channel - everything from VPN services to food delivery services. Let’s use our YouTube sponsorship calculator to understand just how much a partnership placement is worth on the Best Ever Food Review Show’s channel. 

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Filling out our YouTube sponsorship calculator, you may have noticed that unlike many other calculators available across the web, we take into account projected views, placement of the ad, and YouTube category. Why? Well, these elements share a ton of information - 

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• Projected views: Our algorithm’s goal is to determine how many views the next video on that channel will receive within its first 90 days. This helps brands better understand how a video on that channel will perform if you booked a sponsorship with them today. The algorithm offers a conservative estimate which favors advertisers so it analyzes the expected reach of any channels you are interested in booking. By plugging in the channel’s URL, its projected views will be automatically calculated and included in the computation. 
• Placement of the ad: Each placement - pre-roll, mid-roll, post-roll - has its pros and cons, as well as, different price tags. In short, usually mid-rolls are more expensive than post-rolls. So, it's important to take this into account when understanding the rate of a specific creator. Most of Best Ever Food Review Show’s sponsorships are pre-roll - so you do the math. 
• Category: Type of content the channel focuses on; It is crucial to take this into consideration when negotiating partnerships because it clearly highlights the audience profile, brand profile, and brand variety. Also, each content category is priced differently - for both brands and creators, it’s crucial to start the negotiation process with this clearly highlighted. 

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Best Ever Food Review Show’s follower count continues to grow and he consistently receives a high amount of views per video, making it very clear that Sonny is quite an expensive influencer to sponsor on YouTube. According to our YouTube sponsorship calculator, an ad placement on this channel is worth $0.018 CPV. That means that with Best Ever Food Review Show’s current average views, a sponsorship on this channel stands between $65,779 to $92,090. So, this YouTuber makes approximately $1M from brand sponsorships. 

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How evergreen is the Best Ever Food Reviews Show’s content?

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Evergreen content on YouTube refers to videos that remain relevant and valuable to viewers over an extended period. ThoughtLeaders’ measurement tool - evergreen score - computes the data and helps you understand which videos are on the trajectory to continue to get views over time, and which videos have lost their appeal and flatlined. We also introduced another feature - back catalog views which is the channel's total views in the last 30 days, minus the views of the videos published within the last 30 days. This gives you a good idea of how evergreen the channel's content is. 

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Over the last 30 days, Best Ever Food Review Show's channel received 15.71M back catalog views. To put this in context, during the same period of time, this channel accumulated over 23M total views, meaning that his back catalog content received 68% of his total channel views over the last month.

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Best Ever Food Review Show's most evergreen video is American Eats Iran!! Rare Middle Eastern Food Tour!! (Full Documentary) (13.4M views) with a 7.26 Evergreen Score. As you can see from our views over time graph, this video is consistently getting more and more views since it was uploaded in January 2022. Interestingly, this year alone, this video has gained over 3M views! This type of content has high evergreen scores because experiencing food around the world just never gets old.

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Why is the evergreen score relevant for the Best Ever Food Review Show?

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Well, who doesn’t want to create content that will continuously remain interesting, and continue to get a consistent amount of views? Evergreen content can help creators continue earning Adsense revenue long after that video is published. Ultimately, this will help creators maintain a consistent income flow - independent of how their future videos will behave. 

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Now, let’s put things into proportion - not every influencer you see on YouTube makes this kind of money (so, don’t quit your day job just yet). However, over the last few years more and more YouTubers have understood the power YouTube holds - and the doors it can open - and focused strongly on their strategy in order to amplify their paycheck. So, where can you begin? Check your YouTube sponsorship rate and reach out to us so we can help you strengthen your influencer marketing or help you begin integrating with brands.