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Who is Alisha Marie?

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Alisha Marie is an OG YouTuber. The multi-hyphenated creator has been building a loyal following since she joined YouTube, way back in 2008. When she was first inspired to start vlogging, she spent years uploading DIY and lifestyle videos with very little action on her YouTube channel. However, she persevered for years, which in turn led her to the millions of subscribers she has today.

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She initially focused on fashion and beauty, but it was her unique blend of lifestyle vlogs, DIY projects, and comedic sketches that set her apart from other creators. As her channel flourished, Alisha diversified her content, delving into topics such as organization, health, and wellness.

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Her channel now centers on lifestyle content, showcasing vlogs, fashion hauls, and challenges. Her most successful video to date, ROOMMATE WARS garnered over 44 million views.

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She now boasts 8 million subscribers on her main YouTube channel and another 3 million subscribers on her vlog channel. She also maintains impressive followings on other platforms. Marie has also ventured into the fashion world and was ranked number 23 on Forbes' list of top 50 creators in the fashion space.

She has worked with numerous brands including Garnier, Rare Beauty, Zara, Betterhelp, and Temu.

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How much money does Alisha Marie make on YouTube? 

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If you just focus on YouTube’s AdSense, Alisha Marie's income depends on her RPM (revenue per thousand video views). So, how much money does Alisha Marie make per video on her channels?

If Alisha Marie's RPM is approximately $6 and she gets an average of 200 K views per video on her main channel, and another average of 200 K per video on her vlog channel, that means she makes a combined approximate revenue of $2400 per month just based on YouTube ad content.

How much money does Alisha Marie make from sponsorships?

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According to our YouTube sponsorship calculator, we can predict that an ad placement on her channels is worth around $0.028 CPV. That means that with the current average views, the suggested ad rate for this placement is between $4301.25 and $6021.75. Of course, there are various factors that might impact this rate, such as bulk booking of ads, high production values, and fluctuating industry trends.

How else does Alisha Marie make money?

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Beyond her main and vlog YouTube channels, Alisha is killing it in the podcast space.

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Podcasts: Alisha Marie and her fellow content creator bestie, Remi Cruz, started their podcast Pretty Basic in 2018. The podcast is available on Spotify and Apple Podcasts, but the episodes are also uploaded to its very own YouTube channel. Each episode of the podcast almost always has 1 or 2 sponsors.

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Alisha also started a new podcast project with Remi and fellow YouTubers and podcasters Zane Hijazi and Heath Hussar. The podcast, prettyXunfiltered, aims to “feel like you’re on a FaceTime call with four friends as they catch up about the latest in pop culture, their daily lives and face off in the occasional challenge.”

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Merchandise: Alisha has released merchandise for her YouTube channels, as well as joint merchandise releases for Pretty Basic. Alisha was also known for having an annual merchandise release for the month of “Vlogmas”, where content creators vlog every day of December leading up to Christmas.

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Clothing company: In 2021, Alisha co-founded the clothing company Parallel Apparel with her older sister. The company made conscious efforts to ensure a responsible and low-waste production process, and had a number of successful releases. However, she put the company on an indefinite pause in 2023, citing stress arising from different issues surrounding the running of the brand. She also claimed that even though the brand was wildly successful, it struggled to turn a profit.  

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Check out more information about Alisha Marie's YouTube channel here. 

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