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YouTube

April 3, 2022

5

min read

Best male makeup YouTubers to sponsor

Want to discover the best male beauty YouTubers? Whether you are interested in working with these creators, or just enjoying some fresh content, here is our introduction to the top 5 male beauty YouTubers to check out now: 

There are so many creators on YouTube that it can be difficult to cut through the news and find the male beauty YouTubers that you are looking for. That’s why we’ve done the hard work for you and put together a list of the 5 best male beauty YouTubers for you to explore. 

The beauty industry generates billions of dollars each year, and its influence stretches far beyond the cosmetics counter. People of all genders are interested in how to look their best, and YouTube offers countless video tutorials that can help them do just that. With the meteoric rise of male beauty YouTubers over the past few years, men have finally realized that taking care of your appearance isn’t just a woman’s game. As more and more guys see what these Internet celebrities are doing with their social media channels, it makes sense that they would want to get in on the action and carve out their own corner of the Internet, too. Here are just some of the top male beauty YouTubers on YouTube that you should definitely check out.

James Charles

Country: United States

In their own words:

"HI SISTERS! I'm James Charles. Subscribe to my channel for makeup, entertainment, music and more!"

First joined YouTube: Mar 3, 2016

Subscribers: 24.2M

Number of videos: 383

Average views on each video: 8.4M

Average likes on each video: 374.1k

How often do they come out with new videos: Every 6 days

Check out James Charles’s most popular video to date: No More Lies

Number of views: 50M

Brands that have sponsored their channel: Bondi Sands, Best Fiends

Why is  James Charles one of the top male beauty YouTubers: James was a host and co-producedr on the YouTube Originals reality series Instant Influencer, in 2020. He has also launched a makeup line with the company Morphe Cosmetics. His career has not be immune to scandal but he remains one of the best know beauty influencers and has collaborated with key creators in the industry. 

For sponsorship enquiries: Interested in working with  James Charles? Click here to learn more.

Bretman Rock

Country: United States

In their own words:

"A channel for the baddest"

First joined YouTube: Jan 25, 2015

Subscribers: 8.9M

Number of videos: 142

Average views on each video: 4.1M

Average likes on each video: 162.6k

How often do they come out with new videos: Every 18 days

Check out Bretman Rock’s most popular video to date: Spicy Ramen x2 With my Sister

Number of views: 19M

Brands that have sponsored their channel: Crocs and Discord

Why is  Bretman Rock one of the top male beauty YouTubers: Bretman has featured in his own MTV reality series, Following: Bretman Rock in 2021. He has also featured on the cover of Gay Times and Playboy, and appeared in cameos in numerous music videos. 

For sponsorship enquiries: Interested in working with  Bretman Rock? Click here to learn more.

Manny Mua

Country: United States

In their own words:

"Hey guys! My name is Manny (MannyMua) and I am a BOY BEAUTY VLOGGER!!! Whatttt theres such a thing?! Yes there isss mamma yas there isss. I believe makeup is GenderLESS and has no rules! Im a very fun loving, outgoing, kind spirited person. This beauty channel is where I teach tutorials, create favorites videos, tags, shenanigans that go on in my life, etc. I hope you guys can join me in this crazy adventure that is Youtube and the beauty world. I am constantly learning and growing with you guys!"

First joined YouTube: Jul 20, 2014

Subscribers: 4.9M

Number of videos: 628

Average views on each video: 903.9k

Average likes on each video: 40.8k

How often do they come out with new videos: Every 4 days

Check out Manny Mua’s most popular video to date: WORLDS FIRST FOAM FOUNDATION! HIT OR MISS?!

Number of views: 7M

Brands that have sponsored their channel: Bliss, Olay and Eylure London

Why is  Manny Mua one of the top male beauty YouTubers: Manny started his career working at Sephora and MAC. He is Maybelline's first male brand ambassador. He has also founded his own cosmetics brand, Lunar Beauty.

For sponsorship enquiries: Interested in working with  Manny Mua? Click here to learn more.

lookingforlewys

Country: United Kingdom

In their own words:

"Hey YouTube! This is my Makeup, Beauty and Lifestyle channel! "MAKEUP IS A ONE SIZE FITS ALL". I love makeup, photography and YouTube! I want boys in BEAUTY! I am a professional makeup artist and I want to share everything I know about makeup and beauty! I am always learning as well! In the makeup industry there is no degree of success and you will always learn something new- whether it is new trends or techniques! I absolutely love working with people and I especially enjoy doing others makeup here on my channel! If you see me, say HELLO! "Life Opens Up When You Do""

First joined YouTube: Feb 23, 2014

Subscribers: 521.0k

Number of videos: 338

Average views on each video: 136.1k

Average likes on each video: 6.3k

How often do they come out with new videos: Every 9 days

Check out lookingforlewys’s most popular video to date: My REAL Morning Routine (non 5am vegan soy free)

Number of views: 243K

Brands that have sponsored their channel: Depop and Missguided

Why is  lookingforlewys one of the top male beauty YouTubers: Lewys is originally from southern Scotland, and posted his life on YouTube and Instagram throughout his teenage years.

For sponsorship enquiries: Interested in working with  lookingforlewys? Click here to learn more.

PatrickStarrr

Country: United States

In their own words:

"i have no idea what i'm doing but enjoy"

First joined YouTube: Feb 26, 2013

Subscribers: 4.3M

Number of videos: 478

Average views on each video: 755.6k

Average likes on each video: 26.4k

How often do they come out with new videos: Every 7 days

Check out PatrickStarrr’s most popular video to date: KIM KARDASHIAN WEST MAKEUP TUTORIAL

Number of views: 15M

Brands that have sponsored their channel: Clinique and Best Fiends

Why is  PatrickStarrr one of the top male beauty YouTubers: Patrick is a Filipino-American originally from Orlando, Florida. He has released makeup videos with Kim Kardashian West, Katy Perry, and Rihanna, among others. 

For sponsorship enquiries: Interested in working with PatrickStarrr? Click here to learn more.

Is there anyone you think we missed from this round up of the best male beauty YouTubers? Let us know.

Over the past few years, more and more creators have been growing their channels as male beauty YouTubers, and more and more brands are interested in sponsoring videos by male beauty YouTubers. This content appeals to viewers and allows brands to connect with new, relevant and targeted audiences to promote their products. The kinds of brands we see that are regularly sponsoring male beauty YouTubers include Sephora, ColourPop and CoverGirl.

We created this list by searching for male beauty YouTubers in the ThoughtLeaders platform, which scrapes millions of pieces of content every day. These are the world’s top male beauty YouTubers creators when looking at the total number of views their channels have received. This allows us to see the best male beauty YouTubers at a glance from across YouTube. 

Additionally, YouTube often uses very general categories. On our platform, we can use keywords like "male beauty guru" and "boy beauty blogger" to drill into the content and what is discussed in each and every video (yes, we pull full video transcripts to fully understand how to contextualize each video.) This makes it much easier to cut through irrelevant content and instantly find the best male beauty YouTubers. 

If you are a brand interested in working with the best male beauty YouTubers, get in touch and we can help you find the right creators and manage your YouTube campaign. 

If you are a creator who is interested in promoting your content and partnering with the right brands, get in touch and we’d be happy to discuss your needs. 

If you are simply interested in discovering further top male beauty YouTubers or other similar creators, let us know! 

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