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Social media platforms had quite a whirlwind year! While the competition to create the ultimate short-form video feature was still at an all time high, social platforms continued to push the limit of what could still be considered as 'short form videos' - would you consider 15 minute TikTok videos as 'short, bite-size' content?
Throughout the year, people turned to social media platforms for entertainment, information, news, recipes, inspiration, and much much more. And, ultimately, YouTube continued to stand as the most popular video platform out there and continues to sit comfortably as the second-most popular search engine. According to reports, over 2.7B people use YouTube per month worldwide and more than 122M people access YouTube on a daily basis.
We collected all our data (you can also give it a try for free!) to pull together some official statistics on what has happened on YouTube in 2023 (no YouTube Rewind's were hurt in the making of this infographic).
It comes as no surprise that MrBeast topped the chart as the top YouTuber of 2023. His channel received an average of 187M views per video and in total, he racked up over 8.6B views - there are 8B people on Earth, so this number is insane!
As you can obviously see, this table is made up of many many different children-focused channels - everything from nursery rhymes and kids songs to kid YouTubers. The most successful kid YouTuber in 2023 was Kids Diana Show, who currently stands at 116M subscribers and racked up over 2.7B total views.
In 2023, the top sponsoring brand according to the number of videos sponsored goes to...BetterHelp. This brand sponsored over 17,000 videos and racked up 1.2B views. According to our data, Some of BetterHelp's most successful sponsorships have been with AnthonyPadilla, New Rockstars, SuperCarlinBrothers, Bert Kreischer, and DEATH BATTLE!.
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MrBeast has topped all the charts this year! When it comes to top sponsored YouTube videos, MrBeast's channels sit comfortably in the top 4 spots.
His video Train vs. Giant Pit, which was sponsored by .Store domain, racked up over 173M views.
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United States has taken the number one spot with 11.1M YouTube videos released in 2023. Interestingly, in 2022, United States released 5.5M videos - so there was a major increase in video outputs over this year.
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YouTube continued to put a major focus on YouTube Shorts - its short-form, vertical video feature - in 2023. Throughout the year, YouTube Shorts surpassed 50B daily views in 2023 and more and more creators are using Shorts to gain long-form subscribers on their YouTube channel.
With over 51 million YouTubers and over 122 million daily active users, YouTube continues to be a hotspot for businesses. We hope that these statistics can shed a light on what was a success over the last year and how you can prepare your marketing strategy for 2024.
