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Below you'll find an updated weekly archive of our newsletters. So whether you missed last week's newsletter or just wish to dig through your favorite influencer marketing trends, enjoy!
This week we’re going to try and cut through the noise about the space by analyzing the sponsorship marketing activity of 50 such DTC brands with a focus on the Clothing, Accessories and Home goods spaces. Additionally, we'll be dissecting along the lines of subscription vs single purchase business models - any bets on which model is seeing the most growth during COVID?
This isn't your usual newsletter. We are bringing you a 2nd special issue focusing on Pride and the LGBTQ community this week in honor of June being Pride Month. We hope by highlighting the importance of diversity in the world of content that the industry will embrace inclusiveness as a strength.
Normally we bring you trend graphs, stats, and data-driven deep dives - but this week we felt compelled to speak on the need for change. At ThoughtLeaders we believe our role is to listen to and uplift voices of leadership in the Black Lives Matter movement. We believe in equality and equity and that means actively working against structures of racism through amplifying the messages of black creatives and POC in our industry. This week’s article is dedicated to content creators of color all over the world and the vital work they do to make space for and support communities of color.
Conferences, workshops, seminars, exhibitions, and many more forms of gathering have been shut down, but there has been a digital response, a big one. This week we look into the world of digital gatherings during Corona and ask whether, like remote work, this represents the future.
We analyzed what's "working out" for these brands in the world of sponsored content. YouTube? Podcast? Both? Find out in our Part 2 Health & Wellness Report: Fitness Edition
This week, whet your appetites for insight into health food and diet brands: we're dishing out a full-blown analysis on the key content and creators that make these brands as a success in sponsored content. Hope you're hungry!
This week we look at some of the options available to B2B brands of all shapes and sizes and ask ourselves, how does B2B excel in sponsored content?
We're diving deep into how gamers got their start on YouTube, which games are continuing to dominate content, and how tech brands are sneakily sponsoring in this space to drive results.
In this week's trend report we’re going to be looking at the fight for supremacy between the leading VPNs... Who. Will. Win?
We're diving deep into major topics controlling the cannabis influencer space, and you might be surprised to see who is a part of that discussion - hint, your doctor has more in common with the marijuana industry than you previously thought...
