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Below you'll find an updated weekly archive of our newsletters. So whether you missed last week's newsletter or just wish to dig through your favorite influencer marketing trends, enjoy!
A history lesson on the first holidays of the Fall season, and our DTC industry report bursting with insights and available to download now
Looking for trends and repetition, and the crucial tipping point for influencer marketing
Sasha Baron Cohen wants you to stop using Facebook and OkCupid wants you to register to vote.
Inside check out our deep dive into the passion economy and how publishers and influencers take part in it.
We'll get you up to speed on executing the most ROI-efficient influencer campaigns and how to address your brand's unique needs.
2020 is dragging everyone - from kids and parents to companies and creators - back to school, kicking and screaming. We’re taking a look at what this time of year normally means for brands and sponsored content - and what's different this time around. Click through to stay ahead of the curve this school year.
Check out our deep dive on how to vet your creators systematically and the reviews for our most lulling podcasts.
Here's your most up-to-date forecast for one of the fastest-growing supplements and health products of 2020 - CBD brands.
We're all about giving you the leg up on your competition, and that begins with the basics. Marketers have to be methodical and money-minded, so we've crafted the master checklist for media buyers in Influencer Marketing.
This week we are looking at three major trends - true-crime podcasts, lifestyle YouTube videos, and live-play gaming on YouTube, and how their rise in popularity caused a tidal wave of brands wanting to sponsor this content.
This week we study why video dominates in influencer culture and why influencers making How To content are ahead of the curve. We also take a look at how brands are getting involved - so what are you waiting for? Use those opposable thumbs and click to read more.
Before stay-at-home orders were in place the subscription box category, specifically beauty, was only going downhill. Now, these brands are seeing an increase in website traffic and subscriptions. The question remains as to how this uptick happened... In this case, it's due to marketing.
In this piece, we will explore the depth of the challenge and look at how brands can maintain the connection to sports fans through retargeting, crossovers into eSports, or lose them altogether? Let's see if the sports marketing industry rebound back to taking center court once again.
It's the news everyone's talking about: more and more brands have joined the boycott against Facebook, committing to freezing their ad spend with the social media giant for the entire month of July. Here are some of our methods that will allow these brands to continue reaching their customers and support exciting content creators at the same time.
