How to use ThoughtLeaders' target tool to level up your YouTube campaigns &
contextually target videos
If you are running advertising campaigns on YouTube, you’ve come to the right place. By using our targeting tool, you can easily track the best videos where you want your YouTube ads to show up. Instead of chasing your target audience with cookies that do not always show ads in context, you can pop up in front of your clients just at the right time when they are watching YouTube videos that are related to your product or service.
Contextual advertising was largely thrown aside by marketers in favor of using users’ granular data to follow them around the internet and serve ads. The problem with this method is that you might be able to pinpoint your audience, but you are often missing the right time when your clients are the most ready to buy your product. When you spend your budget trying to follow your clients around the internet, you are actually wasting your campaign budget and not maximizing your ROI. When your ads run on irrelevant content, you are paying more for lower conversions and weaker results.
With contextual advertising, you can pick the most relevant content and reach your target audience exactly when you know they are interested in it. In other words, this targeted advertising that is backed by AI, allows you to make informed decisions to place ads on YouTube videos and reach your clients at the best time when they are more likely to convert.
In this guide we show you how to use ThoughtLeaders AI tool to track your target audience through smart contextual YouTube advertising.
This is a step by step guide, follow the instructions below to get the most out of your YouTube campaigns.
This step is the most important step that will help you determine what YouTube videos are contextually relevant and where you want your YouTube ads to show up. Make a list of keywords that your clients may search for when they are looking for products like yours. For example, if you are selling a vegan food product, customers might find your brand by searching for terms like “vegan recipe” or “tasty vegan food”.
This step is the most important step that will help you determine what YouTube videos are contextually relevant and where you want your YouTube ads to show up. Make a list of keywords that your clients may search for when they are looking for products like yours. For example, if you are selling a vegan food product, customers might find your brand by searching for terms like “vegan recipe” or “tasty vegan food”. Tip - make sure to check the "Total Remaining Views" column when you pick the videos for your campaign, read more details below.
Click on the “Export Report” button on our platform to download all the information you need about your chosen YouTube videos. You’ll need to copy the ID column for your YouTube campaign.
When creating your campaign on Youtube, paste the list of video IDs to the “ENTER” area that is located right in the “Placement” section. Click the “Add placements” button that appears at the bottom of your list to select the chosen videos and add them to your YouTube campaign. This targeting placement allows you to pick the exact videos where you want your ads to show up. It works like an extra layer on top of your demographic targeting, making sure that you are still speaking to the same target audience, but this time on the RIGHT videos.
You are ready to go!
All you have to do now is to set the rest of your campaign settings and run your targeted YouTube campaign!
Please note, it is important to block "YouTube search results" and especially "YouTube partners" which are different websites and apps that are part of Google's network. This is important because even though we set the exact list of videos we want our ad to run on, if these videos has low or no remaining views - YouTube will start showing our ad on these websites, which are not always relevant to our targeted videos. It can affect the campaign results, cause low performance results and no conversions. Here is a screenshot of this section on YouTube ads:
Unique to the ThoughtLeaders Target tool is "Remaining Views". Remaining Views measures the total available impressions inventory on the set of videos in your search.
This metric helps you identify:
- the popularity of the topic you've searched
- growth of new videos in this space daily, weekly, monthly
- videos with a higher value of remaining views for your ad campaigns
You don't want to select content that only receives a few thousand views, or content where new videos aren't being created daily - this puts your campaign at risk of becoming stale and stagnant and will likely target audiences too small to see real conversions from your budgets.
Did you know that 90% of YouTube videos reach their maximum view counts within the first 10 days of being published to YouTube?
It's important to measure Remaining Views to know how often you'll need to export new videos for your targeted campaigns and what the value of those new videos are - as the videos accumulate views, you're losing valuable impressions, so by taking advantage of the newest content, you have a greater chance to bid on and win adspace on those videos. We give you the upperhand in projecting your campaign's value and can help you see as much as 2X improvement to your CURRENT adspend on YouTube.
Learn more about our platform and discover how you can use our data insights to optimize your YouTube ads and grow your business