There are a lot of players in the content world that you might not know about, but they are playing a huge role in helping us, the viewers, get the best possible content. One of the major players is SimilarWeb, the world's leading web analytics platform.

I am really excited about this interview with Donna Dror, the General Manager of North America at SimilarWeb. Donna gives us a great understanding of how all the pieces work together behind the scenes. In this interview, we discuss how the digital world is measured, how companies use data to make decisions about content, how content creators can benchmark themselves against the competition, and most importantly, how all of that affects us.

Useful links from the episode:

- SimilarWeb's website - https://www.similarweb.com/

- Donna Dror's LinkedIn- https://www.linkedin.com/in/donnadror/

- ThoughtLeaders Brand Leaderboards (for YouTube) - https://app.thoughtleaders.io/brands/youtube/all/1

To check out all of the other episodes of the ThoughtLeaders podcast or subscribe to listen on another platform: https://www.thoughtleaders.io/podcast